DAWN OF RETAIL MARKETING

Corner grocery store

Early 1990s- unorganized sector Entry of corporate groups such as Tata, RPG, ITC and

Bennett Coleman & Company India, China, and Russia- lucrative destinations to invest in retail sector. Global Retail Development Index - leading destination for retail investment Saturation in western retail markets

KICK OFF
Exposure to new domestic and foreign products
Increase in the number of nuclear families Growing number of working couples Retail space Rapid urbanization

Qualified manpower

RETAILING ON THE FAST TRACK

10% of the GDP 8% of the employment 300 new malls, 1,500 supermarkets and 325

departmental stores 20-34 age groups-boosting demand by 11.1%- Rs 23,308 purchasing power More liberal FDI.

The organized sectors

FOOD RETAILING SEGMENT
Supermarkets/grocery chains-Food World, Nilgiris, Apna Bazaar Convenience stores- ConveniO, HP Speedmart Fast-food chains- McDonalds, Dominos LIFESTYLE/FASHION SEGMENTS-Shoppers'

Stop, Globus, LifeStyle, Westside

COnTd
APPAREL/ACCESSORIES- Pantaloon, Levis, Reebok
BOOKS/MUSIC/GIFTS- Archies, MusicWorld, Crosswords, Landmark APPLIANCES AND CONSUMER DURABLESViveks, Jainsons, Vasant & Co. DRUGS AND PHARMACY- Health and Glow, Apollo

EMERGING MECCA OF RETAILING

CHENNAI

Once- `traditional', conservative' and `cost-conscious' market Now- Home ground for most of the successful retail names - FoodWorld, Music World, Health and Glow, Vitan, Subhiksha and Viveks -to name a few

CHENNAI- THE RETAIL CAPITAL ?!

Offers reasonable real estate prices
High industrial growth and increasing

presence of the MNCs- new residential areas `Double-income' households and growth of the nouveau riche/upper middle class Increasing need for touch and feel shopping

WHAT DO CONSUMERS EXPECT???

One-stop shopping
Speed and efficiency in processing Look-out for more information Better quality and hygiene Increased customer service

WHATS HOT? KEEP IN TRACK

Net shopping/ Virtual shopping
Mall management- The next HOTTEST trend Raining jobs in Indian retail market- Big

Bazaar and Pantaloons are planning to recruit 1, 10,000 more people by 2010 Mall Space- 60 mn sq.ft by 2008 Investors Bullish on Indian Retail Sector Database retailing- cross-docking and electronic data interchange

MOVE AHEAD
Differentiating strategies Value for money Shopping experience Variety Quality Discounts Thorough understanding of the consumer behavior