Name of students: Sunny Saurabh, Shubhashish Mandal, Harshita Sharma, Rhoit Anand, Anshul Dubey, Pradeep Upadhyay Section:

B Serial nos: 42, 35, 14, 28, 7, 21 Presentation for -Consumer Behaviour Topic name: How can a marketer for a chain of health club use the VALS segmentation profiles to develop an advertising campaign? Which segments should be targeted? How should the health club be positioned to each of these segments?

VALS
VALS ("Values, Attitudes and Lifestyles") is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them.

VALS Framework

Target Segment
India has more than 50% of its population below the age of 25 years. More than 65% of population below the age of 35 years. It is expected that, in 2020, the average age of an Indian will be 29 years . By 2030, India's dependency ratio should be just over 0.4. In the health club sector major part of the revenue is generated by the segment who is below the age of 30 . It is proved in a survey that youngsters are more concerned about their physic.

Advertising campaign of health club

For Experiencers -: Give a new tone to your body and Impress everyone around you becoz if youth once gone cannot come back again. So.. Tone it , Build it and Impress everyone

Innovator
World class health club for world class people This gym will provide world class equipments with personalize service Fully air- conditioned We have one personal trainer for every customer.

What's good about wealth, If you have bad health?

Thinkers
You certainly dont want to look like this man aren't you ? Now is the time to invest on yourself for a healthy body with healthy mind so come and join the league of hundred fittest men because its now or never.

Believers
The best activities for health are pumping and exercising so start today because our gym will provide you best exercising experience with reasonable charges so come and join the gym where your favorite stars are working, and hefty discount for early joiner so come and join the group of elite people.

Strivers
If you also want to look like him then come join our gym . Charges are very reasonable with latest equipments . So world is following style are you . Make your physic similar to your favorite actor like Salmaan Khan , Hrithik Roshan , John Abraham etc.

Makers
If you are concerned about your health and if you dont want to spend on your medical bills join our health club. Remember the golden words that health is wealth So invest in health club rather then spend in medicine. Do you want to still look like Santa Clause after Christmas?!

Survivors
With the growing age your body needs right kind of exercise and our expert team will help you to achieve the healthy body with healthy mind so join and you will invest less but gain more .. This is our promise to you because YOGA SE HI BODY FIT HOGA So Tone your spirit, Tone your body.

Achievers
Gold medals are made out of sweat, blood and tears and effort in the gym every day so come and join our well equipped health club, with world class infrastructure and expert trainers which will give you complete exercise experience ..So, get set join and achieve the best physic because sky is the limit.