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MC DONALDS

McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119 countries serving 50 million customers each day.

McDonald’s entered India in 1996.

BUSINESS MODEL:

Franchise Model Only 15% of the total number of restaurants are owned by the Company.

Act like a retailer and think like a brand

4P Analysis

Product

Product Variation: Variety in products ranging from Burgers to softies

McDonalds continuously innovates its products

Product Innovation: Adapting to Indian

conditions creating the “CHIKEN MAHARAJA”

Product Elimination: Removal of Beef flavored products

Menu: Veg, Non Veg, Frozen Desserts, Beverages

Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

Price
Price

Pricing includes the list of prices & discount available

The most important part of marketing mix

Price determines profit of the product

Special offer such as happy meal ,Value meal Combo meal

Place

McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more

Fully owned outlets :- Directly selling from McDonalds

Franchise owned outlets that does selling from different places

McDonald's mainly consists of the distribution channels the product is available to the customer at the right place, at the right time and in the right quantity

Offers hygienic environment good ambience and great service

Started giving internet facilities

Areas for children where they can play and enjoy with their Family and friends

Spend some quality time together

Promotion

Individual communication - Word of mouth, peer group

Mass communication Advertisements and child amusement activities at outlets, drives and campaigns

Free distribution of children toys. With every happy meal

Promotion  Individual communication - Word of mouth, peer group  Mass communication – Advertisements and

Some of the most famous marketing campaigns of McDonald’s are:

“You Deserve a break today, so get up and get away- To McDonald’s”

  • “Aap ke zamane mein ,baap ke zamane ke daam”.

“Food, Folks, and Fun”

“I’m loving it”.

Promotion  Individual communication - Word of mouth, peer group  Mass communication – Advertisements and

Segmentation

  • Demographically :-

1]Cater to kids 2] youth 3]Urban upper & Middle class families.

  • Geographically :-

1]Mostly in urban towns and cities

2]Now opening in 2 and 3 tiers cities

3]Mostly situated in malls having independent franchises

  • Psychographic:-

1]Place to chill out with friends and families 2]Place for enjoyment of the kids

TARGETING

POSITIONIG

DIFFERENTATION

TARGET MATKETS

Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon,Pune. Jaipur & Agra to attract foreign tourists .. Relatively High Income Groups.

POSITIONING

MacDonald mein hain kuch baath -a place for an entire family to enjoy.

To aaj Mac Donald’s ho jaye.

Mac Donald I’m lovin it.

DIFFERTATION

Highlighting Brand, Food & Variety.

SWOT ANALYSIS

STRENGHTS

OPPORTUNITIES

Strong PLEASE brand ADD recognition UR POINTS

Expand into Tier1 and Tier 2

Strongest International Presence

cities

Customer Intimacy

Entry into breakfast category

Product innovation

Acquisition of other restaurants

Supply Chain

WEAKNESS

THREATS

Low depth and width of product

Changing customer lifestyle

High overall costs than rivals

Increase in competition

COMPETITORS ANALYSIS

McDonalds

  • Mc Aloo Tikki - 20

  • Mc Veggie - 45

Mac Chiken Maharaja-99

Value Meal -

Happy Meal-

French fries-38

Cold Coffee-39

Iced tea - 25

Soft Serve - 20

Jumbo King

Pizza hut

Regular Vada Pav - 7

Simple Veg pizza-195

Brown Bread Vada Pav-10

Veggie Supreme -345

Butter Vada Pav - 10

Chicken Supreme-360

Chollee vada Pav - 13

Garlic bread platter-90

Cheese Vada Pav - 16

Soup’s-45 to 80

Schezwan vada pav - 15

Pasta’s-110

Lassi - 10

Pepsi/7up/Mirinda -40

Mango Lassi - 15

Pizza hut Royale-80

Pepsi - 10

Almond Praline-45

McDonald’s the Future !!

..

McDonald’s has built his strength in strong brand Customer intimacy

Product innovation & Supplier integration

It has its independent franchisee models in 2 tiers & 3 tiers cities i.e.

Pune,Jaipur and many more

McDonald’s undertakes expansion; plans 40 new stores at Rs 150 cr

investment in 2009

Coming up with new schemes that suits to every pocket

Mc-delivery has been started so everyone can be at home and enjoy

McDonald's food

BYE BYE SEE YOU AT

McDonald's

BYE BYE SEE YOU AT McDonald's