IBS, Mumbai

Business Research Methods

Presentation on : Working women perception on Ddmas designs Presented by : Sandeep Mishra , IBS Mumbai

NordriDesign
www.nordridesign.com

IBS,LOGO Mumbai

Problem Recognition

Sample : 50 Respondents Area : Powai, Mumbai Formulating Research Problem The first and the most important step of research is properly defining the problem. The problem is: Identify the working womens perception about jewellery sets. Role actually jewellery plays to women's point of view. Popularity of Ddamas in working women at powai. Understand New segment for our Designs.
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Objectives Of the Study

Primary Objectives To Know Working womens perception on Ddmas designs in Powai. Secondary Objectives
To know awareness of jewellery brands in powai

To Know preference of jewellery brands by working women in powai.

To Know preference of jewellery types & Designs by working women in powai. To know preference of types stones in jewellery purchased by working women in powai. To understand designer preference of working women. To know how frequent and what occasion working women use to buy and were jewellery. What attracts them for jewellery purchase. To know purpose to were jewellery.
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Research & Sample Design

Research Design This study is about descriptive type of research study in nature because the major emphasis is given to understand the factors which influence perception and buying of jewellery according to working womens perception. Sample Desgin

The sample has been collected through questionnaire & with personal interaction in Powai i.e. the walk-in respondents and stratified random sampling method has been used.
The size of the sample is 50 which were made to filled by working women.

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Data Collection Methods & Analysis techniques

Primary Method For the collection of primary data, the data Collection technique to be used will be the Questionnaire method. Analysis Tools & Techniques Central Tendency ,Data distribution with frequency method.

Measurement Scales
Nominal Scale Interval Scale Limitations of Research Project duration was limited for one month only. The sample unit was also only 50 respondents. The responses could be biased. The respondents in Powai are limited.
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Analysis & Findings

Asmi

1. Jewellery brand you are aware of? Ddamas Tanishq Nakshatra Tbz

Interpretation The above pie chart and table shows the

respondents response are closer between all brands in which Ddamas is more popular among other brands.
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2.Which brand do you prefer most? Ddamas Nakshatra

Attributes Ddamas Tanishq Nakshatra Tbz Asmi Total

Tanishq Tbz
No of responses 12 26 9 6 4 250

Asmi
percentage 4.8 10.4 3.6 2.4 1.6 100

Interpretation The above pie chart and table shows the respondents response are higher towards Tanishq this means Tanishq brand is is more perfered among other brands.
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3. What types of jewellery you wear?

Earrings Ring Anklet
Attributes Earrings Necklace Ring Bangles Anklet No of respondents 35 27 28 19 6 250 percentage 14 10.8 11.2 7.6 2.4 100

Necklace/Pendants Bangles/Bracelets

Interpretation The above Bar graph and table shows the respondents response are higher towards Earings,rings & Necklace/pendent .This means working women use to wear these types of jewellery.
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4.What kind of design do you prefer? Single charm Beaded

Attributes

Glossy Multiple charm

Chart Title
25 Axis Title 20

No of responses

percentages

Single Charm
Glossy Beaded Multiple Charm Total

23
11 11 10 200

11.5
5.5 5.5 5 100

15
10 5 0
Single Glossy Beaded Multiple Charm Charm

Axis Title

Interpretation The above Bar graph and table shows the respondents response are higher towards single charm design. This means single charm design is more preferred.

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5.What material/metal do you prefer the most?

Gold Platinum Silver
Attributes No of responses percentage

Gold Platinum Silver Total

40 15 2 150

26.67 10 1.33 100

Interpretation The above pie chart and table shows the respondents response are higher towards gold material preferred by working women.
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6. What is your preference on stone in jewellery you purchase or have purchased for you?
Diamond Emerald Sapphire
Attributes No of responses percentage

Ruby Pearl

Diamond Ruby

26 9

10.4 3.6

Emerald
Pearl Sapphire Total

6
16 1 250

2.4
6.4 0.4 100

Interpretation The above Bar graph and table shows the respondents response are higher towards Diamonds jewelleries purchases.
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LOGO 7.Do you have any preference any specific jewellery designer? I only buy from local jewellers known or recommended to me

I only buy Internationally branded jewellery

I dont have any preferred brand jewellery
No of responses percentage

Attributes

Local jeweller International brand No preferred brand

19 17 14

38 34 28

50

100

Interpretation The above pie chart and table shows the respondents response are some what nearer with all local preferred and international brands.
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8. You wear specific jewellery (i.e. on what occasion)

Everyday On weekends Only for special occasions
25

20

Attributes

No of responses

percentage
15

Everyday
On weekends Special Occasion

21
7 22

14
4.67 14.67
0 10

Total

50

100

Everyday

On weekends

Special Occasions

Interpretation The above Bar graph and table shows the respondents response are high towards everyday basis and special ocassion.

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9. On average how frequently you purchase

jewellery yourself? Once a month More than once month Once every six month Once a year Less often only on special occasions Attributes No of response s 4 percentage

20
18 16 14 12 10 8

Once a month

6 4

Series1

More than once a month

Once every six months Yearly Special occasion Total

5
19 13 10 50

10
38 26 20 100

2 0

Interpretation The above Bar graph and table shows the respondents response are high towards average purchase on yearly basis & Once every six month.
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LOGO 10.How Important is jewellery in your life? Extremely Important Very Important Important Some what important Not important
No of responses
9 13 20 8 1 50 13 20

Attributes
Extremely Important Very Important Important Some what Important Not Important Total

percentage
18 26

1 40 16 2 100

Interpretation The above Bar graph and table shows the respondents response that jewelleries plays important role so we have to lauch medium range of product.
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11. What attracts you towards jewellery?

Quality Brand Price Design No of responses 29 10 10 percentage 14.5 5 5

Attributes Quality Brand Price

Design
Total

23
200

11.5
100

Interpretation The above Pie chart and table shows the respondents response are some what nearer to Quality and design that means quality attracts more .
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12. For what purpose you wear jewellery?

Status Personality Fashion
No of responses Percentage
25

Attributes

20

Status Personality

12 22

8 14.67

15

10

Fashion
Total

21
150

14
100

Status

Personality

Fashion

Interpretation The above Bar graph and table shows the respondents response are high towards personality and fashion.

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Age

AGE
25-35 36-45 45 & Above total

Respondents

Percentage
27 11 12 50 54 22 24 100

Interpretation The above Bar graph and table shows the respondents response are high to age group of 25-35.

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Occupation

Occupation Professional Teacher Artist Self Employed Total

Respondents Percentage 24 11 7 8 50 48 22 14 16 100

Interpretation The above Bar graph and table shows the respondents response are high towards professionals and near teachers .

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Income 25-3.5 3.6-4.5 4.6 & Above Total

Respodents Percentage 21 14 15 50 42 28 30 100

Interpretation The above Bar graph and table shows the respondents response are high towards minimum income group .

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Thank You