MARKETING OF ICoFP

Unmatched GLOBAL KNOWLEDGE for future LEADERS.

PRESENTED BY:
ANOOP KAUR CHADHA ESHA SHAH MEGHA KHAMESRA NAMRATA VAGHELA NEHA KARIA SHIMONI SHAH

BACKGROUND OF ICOFP

In 2007

2011@ICoFP

Confidential

Our Parent company

Our parent company, Bajaj Capital is one of the largest financial planning firms in the world with over 40 years experience in Financial Planning and Investment Advisory with over 180 branches in India and 800,000 clients across India and Non Resident Indians across the globe. Bajaj Capital (www.bajajcapital.com) also holds a Category-I Merchant Bankers license from the Securities & Exchange Board of India.

Awards & Recognition

Awarded Best Finance Company 2008 by Business & Economy Magazine Rated among Top 25 Best Workplace in India, 2008 Survey. * Conferred Smart Workplace Award in 2008

ENTITIES INVOLVED

3 entities are involved

1.FPSB, India (Governing body) 2.NSE (Conducts the exam) 3.EPs (Provides support for preparation)

WHY ICoFP ????

Oldest EP (We started in 2002 in India) Specialized EP (Focusing on Financial Planning education only since 2002) We also specialize in corporate trainings Our network & Goodwill in the market Promoted by Bajaj capital group which is a largest distribution house in India and our goodwill in the market. We are having a market share of around 80 to 85% for Financial Planning education. Tied up with around 28 companies Our college is the only college which designs the books for financial planning and it can be used as a reference book for the lifetime. Material preferred by IIM Ahmedabad as well as few nationalize bank like SBI for financial planning

MARKET SEGMENTATION

CORPORATE
KNOWLEDGE ENHANCING

NON-CORPORATE
STUDENTS

RECRUITMENT
AWARENESS

TEACHERS
PARENTS

CERTIFIED FINANCIAL PLANNING

BUSINESS IN MARKETING MANAGEMENT

CAREER OPTIONS
Banks: Manager- Investment Advisory Financial Planning manager Relationship Officer- Retail Investment Advisor Distribution Houses Manager- Wealth Management Relationship Manager- Institutional Advisory Product Manager Broking Firms Research Analyst Relationship Manager Manager- Operations Equity Research Firms Research Analyst Business Analyst Technical Analyst Financial Journalism Research Analyst Knowledge Process Outsourcing Market Researcher Business Analyst Financial Analyst Derivatives Analyst Equity Analyst Research Associate Product Manager
2011@ICoFP Confidential

PLACEMENT SECTORS

PLACEMENTS

Top Recruiters

Recruitment per segment

PERSONAL SELLING AND SALES MANAGEMENT

EDUCATION FAIR

COLD CALLING
E-MAILS.

SOCIAL NETWORKING
FACEBOOK TWITTER NEWSPAPERS

MAGAZINES
BROCHURES TELEVISON

Awards & Accolades

ICOFP has been adjudged the Outstanding B-School, North at the Star News National BSchool Awards, February 2011 Specialized EP for Financial Planning courses India Today Aspire Magazine (June 2007) 2nd & 3rd Best Finance Course in India Post Graduate Diploma in Securities Analysis & Trading, Post Graduate Diploma in Financial Planning TM. India Today Aspire Magazine (June 2008) 2nd & 3rd Best Finance Course in India Post Graduate Diploma in Securities Analysis & Trading, Post Graduate Diploma in Financial Planning TM. The Week Magazine (May 30, 2009) Best Post Graduate Program in Finance Risk Management Business Sphere Magazine (2008 09) Best Finance College Best Places to Work in India (Top 50 Rank) 2008, 2009 & 2010 Economic Times & Best Places to Work Institute. Parent Company Bajaj Capital Group wins award for whole group. .Many more

FUTURE PROSPECTS

Campuses:

Delhi Kolkata Mumbai Chennai

BRAND IMAGE OF ICOFP

FOR A SELECTED FEW PEOPLE

THANKYOU