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  • Strategic Capability Starbucks

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    Biren
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    This presentation provides an overview of Starbucks, including its history and growth, value chain analysis, benchmarking, and SWOT analysis. It discusses Starbucks' strategic capability management with a focus on human resource principles like targeted training and developing employee awareness. The presentation concludes by posing questions to the audience about assessing strategic capability and soliciting questions for the presenters.

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    This presentation provides an overview of Starbucks, including its history and growth, value chain analysis, benchmarking, and SWOT analysis. It discusses Starbucks' strategic capability management with a focus on human resource principles like targeted training and developing employee awareness. The presentation concludes by posing questions to the audience about assessing strategic capability and soliciting questions for the presenters.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    6K просмотров13 страниц

    Strategic Capability Starbucks

    Загружено:

    Biren
    This presentation provides an overview of Starbucks, including its history and growth, value chain analysis, benchmarking, and SWOT analysis. It discusses Starbucks' strategic capability management with a focus on human resource principles like targeted training and developing employee awareness. The presentation concludes by posing questions to the audience about assessing strategic capability and soliciting questions for the presenters.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 13

    Welcome to our presentation of

    Strategic Capability
    Janine Thämlitz
    Birendra Shrestha
    Nathaly Curie
    Andreas Brinkhoff
    Presentation
    overview

    Starbucks


    Value chain


    Benchmarking


    SWOT
    Starbucks
    History and facts

    Founded in 1971 in Seattle


    1982 Howard Schultz joined


    In 1990s expansion US & other parts of the world


    Annual growth 25 % since 1993


    15 000 stores, 43 countries, $9.4 billion turnover
    Value chain
    “A value chain describes the
    categories of activities within and
    around an organization, which together
    create a product or service”
    Johnson,Scholes & Whittington
    pg.110
    Value chain

    Micheal E. Porter, 1985


    Benchmarking
    Benchmarking

    Source: Benchmarking. http://www.time.com/time/business/article/0,8599,1702277,00.html, Retrieved April,2009.


    SWOT analysis –
    Strengths & Weaknesses
    SWOT analysis –
    Opportunities & Threats
    Strategic Capability
    Management

    Key principles of Starbucks concerning HR


    Targeted training & development


    Develop people's awareness
    Questions for you!

    How can you assess strategic capability?
    Questions for us?

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