Академический Документы
Профессиональный Документы
Культура Документы
Agenda
What BI ? Past of BI Why BI ? How BI ? OLAP OLTP Dashboards & Scorecards Data Mining
Analyzing and Re-arranging the data according to the relationships between the data items by knowing what data to collect and manage and in what context.
History of BI
1958 IBM researcher Hans Peter Luhn used the term business intelligence. 1960 Birth of DSS (Decision Support Systems) Mid-1980s Maturity in development of DSS. DSS assisted decision making & planning. Late-1980s DSS gave birth to Data Warehouses, EIS (Executive Information System), OLAP, & Business Intelligence 1989 & 1990s Mr. Howard Dresner (later a Gartner Group analyst) proposed "business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems. 1990s Business Intelligence was widespread.
Importance of BI
Critical Questions: 1. Net Profit Last Year ? 2. Sales This Year ? 3. How to increase Sales this year? Critical Questions: 1. Net Profit Last Year ? 2. Sales This Year ? 3. How to increase Sales this year?
Exploring Data
1. Customer Preferences, 2. Nature of customers, 3. Supply chains, 4. Geographical influences, & 5. pricings
OLAP Analysis
Target Data Warehouse
Data Marts
ETL
Tools
Reporting Tools
Relational Databases
Business Modeling
Data Modeling
File Sources
Data Warehouse
Other Sources
OLAP Cubes
1. Business Modeling
What is the business all about ?, What specific business problem it is intend to solve ?, & How the information flows from source to destination ?
Business Modeling
Business Model
Business Process Modeling:
Diagrams
Arrow Text Labels
Processes & their Relationships Data Flow Diagram Graphics
Business Modeling
Sample of BPM
Sample of PFM
Sample DFD/DFM
2. Data Modeling:
Data Structure/Entities & their Relationships
Converting into Visual Form
Data Models
Conceptual Data Modeling: Logical Data Modeling: Data Models Physical Data Modeling: Enterprise Data Modeling:
Visualizes overall database Structure Entities, attributes & their relationship Tables, columns, properties & relationship b/w them Consolidates the information across the Enterprise.
E-R Model
CDM Example
LDM Example
PDM Example
EDM Example
RDM Example
3. Dimensional Modeling:
fact table
Various measures or facts like sales amount, loan amount etc.
Dimensional Model
Dimension table
Describes the particular entity like time, state etc.
ETL Process:
Data Warehouse:
Centralized repository where all the information for analysis is kept in an organization.
Cleansing, Profiling, data type conversion, validating for referential integrity, performing aggregation if needed, de normalization and normalization.
Data Marts:
Subject oriented, basically a sub-set of data warehouse, built for the purpose of analyzing a particular line of business or department.
B.I. Reports
Charts
What is OLAP?
Data Sources ERP CRM SCM Oracle DB Server MS Sql Server OLAP Cube Data Marts Dashboards
Formatted Reports
OLAP Example
What is OLTP ?
Data Sources ERP CRM SCM Data Marts Oracle DB Server MS SQL Server
OLTP Application
Dashboards
Formatted Reports
Data Warehouse
List Reports
Queries
Processing Speed
Space Requirements
Relatively small if historical data is archived Highly normalized with many tables Backup religiously; operational data is critical to run the business, data loss is likely to entail significant monetary loss and legal liability
How to create dimensions and facts? How to drill up and drill down? How to set user prompts for user to enter values? How to process the query and retrieve the results? How to work on results? How to modify field formats? How to sort data? How to create computer items like date functions, numeric and string functions? How to create pivots? How to add data? How to create totals? How to group data? How to create charts? How to create reports? How to work on reporting body? How to work on report group headers?
How to work on report header/footer? How to work on page header/footer? How to design the report layout? How to use page breaks? How to schedule, monitor, modify, delete, and refresh a job(report)? How to write report design document, /report testing document, test reports and get user acceptance? How to distribute reports and results via email, printers, intranet server, and web? How to export and import data? How to track on scorecards, balancing scorecards, forecasting, key performance indicators and dashboards?
Measurable: Should be quantifiable in terms of numbers. Reflect the organizational Goals: Should drive a business towards success. Actionable: Should help the managers to initiate some business action as a result of all the analysis and measures lead by KPI.
Features of Dashboard
Web based Interface Role Based View Reports Charting and Graphing
Scorecards:
Mostly Scorecards are a Subset of Dashboard
Scorecards Dashboard
CRM scorecards presents a quick picture of which strategy you need to concentrate to improve customer satisfaction but lacks any detail as to why are you struggling in bringing up maximum resolutions.
Its Managing, but not monitoring/measuring.
CRM dashboards use lots of measures that give you data about how your team is operating, but provide little insight into progress towards your goal of reaching maximum resolutions.
Its measuring/monitoring, but not managing.
Scorecard
Dashboard
Knowledge Discovery
Thank you
Any questions?
Bite of QlikView