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Customer Types Preconditions CUSTOMER JOURNEY ENABLERS CONSIDERATIONS SCENARIOS Postconditions Volumes List the customer segments that are impacted by this customer journey Describe the constraints or conditions that must hold true before the customer journey can start Describe the state once the customer journey has completed successfully State how often this customer journey is expected to be followed
Use these boxes to describe in conversational language the key steps in the customer journey
Use these boxes to describe at a high level the enablers that need to be in place to achieve this step of the journey
Use these boxes to describe the things that need to be considered when developing this step of the journey
Use these boxes to describe any other scenarios or things that could happen during this step of the journey