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Yakult DANONE India Pvt. Ltd.

Preface
More than 80 years ago, Minoru Shirota, a researcher at the Faculty of Medicine at Kyoto University, began investigating lactic acid bacteria. In 1930, Dr Shirota discovered a particular lactic acid bacterium, which had the ability to survive in the harsh conditions of the stomach. This enabled it to reach the intestines alive and make a positive contribution to the balance of the gut flora.

This bacterium was named Lactobacillus casei Shirota in his honor. Dr Shirota then developed a fermented milk drink, as a convenient way to introduce this bacterium to the gut. He named it 'Yakult'.
Yakult has grown to become a world leader in probiotics. Around 30 million people drink Yakult every day.

Growth stage of Yakult

After its introduction in Japan and Taiwan, Yakult was first sold in Brazil in 1966, due to the large number of Japanese immigrants in the country, before it was marketed elsewhere. Today, Yakult is sold in 31 countries, although its bacteria cultures are provided from a mother strain from Japan regardless of production location.

JOINT VENTURE IN INDIA

Yakult DANONE India (P) Ltd is a 50:50 JV between Yakult Honsha, Japan and Groupe DANONE of France, both of which are global probiotic leaders. The JV was formed in 2005. Yakult was launched in India in 2007, and is presently available in Delhi, NCR, Chandigarh, Punjab, Jaipur, Mumbai, Pune and Bangalore. Yakult is manufactured at an ISO 9001: 2008 and HACCP certified manufacturing facility in Sonepat, Haryana in India.

Making of Yakult
SEED STARTER

MILK SOLUTION

CONCENTRATED YAKULT

QUALITY CONTROL

STEP-1 STEP-2 STEP-3 STEP-4 STEP-5 STEP-6 STEP-7

( Mixing of Milk, Sugar and Glucose) ( Fermentation process) it takes longtime ( Add cold water) ( Check the contamination) ( Assurance of 6.5 billion bacteria per bottle ) ( Filling & Packing ) ( Delivery)

MICRO BIO LAB

PACKAGING

Quality Control Measures

More than 100 checks carried out to ensure that the final product tastes right, special care is taken to safeguard the viability of live Yakult bacteria.
Workers wear special clothes like hair nets, masks, gloves, etc. Workers sanitize their hands and pass through the air shower before entering the production area. The bottling and filling area is controlled with germ free air. Every batch of Yakult produced is monitored for 24 hours before it is dispatched for sale

Availability of product Yakult Ladies are pleasant, dynamic women, propagating good health and delivering Yakult free of cost across Delhi, NCR, Jaipur, Chandigarh, Mumbai and Pune. Available at more than 5000 retail stores, supermarkets, chemists, bakeries that have established cold storage facility.

BRAND AMBASSADOR

Mumbai, August 4th 2009:

Global probiotic leader, Yakult DANONE India (P) Ltd. announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market.

For the past 1 year, Yakult has no brand ambassador .

Marketing strategies Yakult is marketed in different sizes. In Australia, Europe, India, and Indonesia, Yakult comes in 65mL bottles. In US, Japan, Philippines and South Korea, 80 ml bottles are available ; the same applies in Mexico, one of Yakult's largest selling markets. In Thailand, Singapore, Taiwan, China, and Hong Kong . It is available in 100 ml bottles.

Australian Yakult

Brazilian Yakult

Chinese Yakult

4 different flavors of Singapore Yakult

 Yakult is available in select supermarkets and high volume retailers, bakeries, chemists, hospitals, office canteens and small retailers in Delhi, NCR, Jaipur, Chandigarh, Mumbai, Pune and Bangalore.

Yakult lady system is a unique home delivery system that the company has adopted globally for the convenience of the consumers. It provides free delivery of Yakult at the customer's doorstep and is presently available in Delhi NCR, Mumbai, Chandigarh, Jaipur and Pune.

CONCLUSION

The most important thing is Time management. Even a delay of single second can lead to so many problems. Maintain hygienic environment at work site. Always accomplish the set benchmark.