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Sachin Khare Prepared By: Sneha Varma (193) Mayank Shah (202) Ritu Singh (59) Swatanu Mohan Satpathy ( 108 )
Introduction
Started by Naresh Goyal as Air Taxi Operator in April 1992 Started Indian commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft Scheduled airline status was granted on 4 January 1995 Initial investment of US$10 million 80%of its stake controlled by Naresh Goyal Jets parent company, Tail Winds Ltd. Began international operations to Sri Lanka in March 2004. Jet, is headquarters in Mumbai, India
Introduction
Operates over 370 daily flights to about 68 destinations both in India and international (abroad) Listed in the NSE in the year 2005 Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc. Second Leg cities like Aurangabad, Patna, Nagpur, etc. 21 international destinations in 17 countries across Asia, Europe & North America International destination includes cities like San-Francisco, New York, Singapore, London (Heathrow), Hong Kong, Colombo, Abu Dhabi, Dubai, etc.
Financials
Annual Revenues Rs 9481.5 crores (2009-10) Rs 7401.3 crores (2010-11) Profit After Tax (PAT) - Rs 253 crores (2009-10) Rs 27 crores (2010-11)
Fleets Of Aircrafts
98 Airplanes in total Airbus330--200--(12) ATR72 --500--(14) Boeing737--700--(11) Boeing737--800--(42) Boeing737--900--(2) Boeing777300ER*--(11)
Airbus330
Boeing 737-700
Blue
Silver
Platinum
Blue Plus
Gold
JPMiles The number of Base JPMiles earned is the direct travelled distance between the origin and destination city-pair. JPMiles earned are based on the fare and cabin travelled.
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Tourism packages to Kerala and Madhya Pradesh Special offers during summer vacations and new year
On-board Services
Check-In options Airport lounges Bus Services Cuisines Entertainment
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Market Share
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Competitor Analysis
Domestic Market International Market
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Porter's 5 Forces
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The 7 Ps
Product Airline service travel Price Discounted fare for senior citizens, defense personnel Economy & Club Premiere Fare Advance Passenger Excursion
The 7 Ps
Promotion Companion Free Offer, Concessional fares Jet Privilege frequent-flier programme Jet Airways Citibank Credit Cards Corporate Deal Offers Festival specials, Student specials
Advertising and Branding Hoardings and advertisements Brand Ambassadors Sponsorships Event Organization
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The 7 Ps
Process People Processing Greeting method and standard procedure of treatment for customers for each class Booking tickets made online and in counters Flights sticking to schedules In flight service baby care, disabled care Travelling with pets
The 7 Ps
Physical Evidence Cuisine In-flight entertainment facilities Kiosks check-in counters Jet boutique in flight fashion apparel Jet kids in flight kids programme Jet mall in flight shopping
SWOT Analysis
Strengths
Experience exceeding 14 years International operations Large fleet size Among top 3 in India
Weaknesses
Losing domestic market share Old fleet with average age - 4.79 years Need improvement in in-flight service Weak brand promotion
Opportunities Untapped air cargo market Scope in global service and tourism Increasing salaries of people
Threats Strong competitors Fuel price hike Overseas market competition Regulations
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Gap Model
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Gap 1
Customer Expectation Management Perception Seat allotment More variety in harder products
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Gap 2
Management Perception Service Quality Specification Reclining Feature Check-In baggage
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Gap 3
Service Quality Specification Services Delivered Unfriendly Check-In Unhygienic conditions
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Gap 4
Service Delivered External Communication Time delay in Flights Emergency services
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Gap 5
JET AIRWAYS KINGFISHER INDIAN AIRLINES
RELIABILITY
ASSURANCE TANGIBLES EMPATHY RESPONISVENESS
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1 2 1 1
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2 1 2 2
3
3 3 3 3
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Recommendations
Concentrate on the gaps created Improvise on branding strategies Look into newer geographical regions Improving technology to overcome unfavorable weather conditions
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Thank You
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