MC DONALDS

McDonalds is one of the best known brand

worldwide. It is worlds leading food service provider
with 31000 restaurants serving in 119 countries
serving 50 million customers each day.
McDonald’s entered India in 1996.

BUSINESS MODEL:
• Franchise Model – Only 15% of the total number of
restaurants are owned by the Company.

•Act like a retailer and think like a brand

 4P Analysis
Product
• Product Variation: Variety in products ranging
from Burgers to softies

• McDonalds continuously innovates its products

• Product Innovation: Adapting to Indian

conditions creating the “CHIKEN MAHARAJA”

• Product Elimination: Removal of Beef flavored

products

Menu: Veg, Non Veg, Frozen Desserts, Beverages

Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza

McPuff
Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe
 Price

•Pricing includes the list of prices & discount available

•The most important part of marketing mix

•Price determines profit of the product

•Special offer such as happy meal ,Value meal

Combo meal
 Place
• McDonald's has opened its door in India in October 1996 since then its has open his
restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more

•Fully owned outlets :- Directly selling from McDonalds

•Franchise owned outlets that does selling from different places

•McDonald's mainly consists of the distribution channels the product is available to the
customer at the right place, at the right time and in the right quantity

•Offers hygienic environment good ambience and great service

•Started giving internet facilities

•Areas for children where they can play and enjoy with their
Family and friends

•Spend some quality time together

 Promotion
Individual communication - Word of mouth, peer group

Mass communication – Advertisements and child

amusement activities at outlets, drives and campaigns

Free distribution of children toys. With every happy meal

Some of the most famous marketing campaigns of McDonald’s are:

“You Deserve a break today, so get up and get away- To McDonald’s”

 “Aap ke zamane mein ,baap ke zamane ke daam”.

“Food, Folks, and Fun”

“I’m loving it”.

 Segmentation
 Demographically :-
1]Cater to kids
2] youth
3]Urban upper & Middle class families.

 Geographically :-
1]Mostly in urban towns and cities
2]Now opening in 2 and 3 tiers cities
3]Mostly situated in malls having independent franchises

 Psychographic:-
1]Place to chill out with friends and families
2]Place for enjoyment of the kids
 TARGETING POSITIONIG
DIFFERENTATION
TARGET MATKETS
• Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports.
• Exposure to Western food & Culture.
• Move to smaller satellite towns like Gurgaon,Pune.
• Jaipur & Agra to attract foreign tourists..
• Relatively High Income Groups.
POSITIONING
• MacDonald mein hain kuch baath -a place for an entire family to
enjoy.
• To aaj Mac Donald’s ho jaye.
• Mac Donald I’m lovin it.
DIFFERTATION
• Highlighting Brand, Food & Variety.
 SWOT ANALYSIS
STRENGHTS OPPORTUNITIES
•Strong brand
PLEASE recognition
ADD UR POINTS •Expand into Tier1 and Tier 2
•Strongest International Presence cities
•Customer Intimacy •Entry into breakfast category
•Product innovation •Acquisition of other restaurants
•Supply Chain

WEAKNESS THREATS
•Low depth and width of product •Changing customer lifestyle
•High overall costs than rivals •Increase in competition
 COMPETITORS ANALYSIS
McDonalds Jumbo King Pizza hut

Mc Aloo Tikki - 20 Regular Vada Pav - 7 Simple Veg pizza-195

Mc Veggie - 45 Brown Bread Vada Pav-10 Veggie Supreme -345

Mac Chiken Maharaja-99 Butter Vada Pav - 10 Chicken Supreme-360

Value Meal - Chollee vada Pav - 13 Garlic bread platter-90

Happy Meal- Cheese Vada Pav - 16 Soup’s-45 to 80

French fries-38 Schezwan vada pav - 15 Pasta’s-110

Cold Coffee-39 Lassi - 10 Pepsi/7up/Mirinda -40

Iced tea - 25 Mango Lassi - 15 Pizza hut –Royale-80

Soft Serve - 20 Pepsi - 10 Almond Praline-45

 McDonald’s the Future..!!

McDonald’s has built his strength in strong brand Customer intimacy

Product innovation & Supplier integration

It has its independent franchisee models in 2 tiers & 3 tiers cities i.e.
Pune,Jaipur and many more

McDonald’s undertakes expansion; plans 40 new stores at Rs 150 cr

investment in 2009

Coming up with new schemes that suits to every pocket

Mc-delivery has been started so everyone can be at home and enjoy

McDonald's food
BYE BYE SEE YOU AT
McDonald's