BY : SIDDHARTH MOHAN SHASHANK GUPTA

SIDDHARTH PARAKH

 Printing is a process for reproducing text and images, typically with ink on

paper using a printing press.

The earliest form of printing was woodblock printing, with existing examples

from China dating to before 220 A.D. and Egypt to the fourth century.
The rotary printing press was invented in 1843. It uses impressions curved

around a cylinder to print on long continuous rolls of paper or other substrates.

Modern world includes Digital printing, Gang Run Printing, 3D printings etc.

 Newspapers are the most popular forms of print media. The advertiser

in this case can choose from a daily newspaper to a weekly tabloid. Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is decided as per the budget of the client.
Magazines also offer advertisers an opportunity to incorporate various

new techniques and ideas. Magazines are one such form of print media that give a more specific target group to the client. The client can make a choice of the particular magazine as per the product.

 Newsletters also form an important part of print media. These target a

specific group of audience and give information on the product.

Brochures give detailed information about the product. These are

mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product.
Posters are forms of outdoor advertising. The message in a poster has to

be brief and eye-catching as it targets a person on the move.

There are two basic types of magazines - trade or specialized magazines and consumer magazines. Trade magazines are usually mailed to readers, whereas consumer magazines are available on the stands. Consumer magazines cater to different groups. There are magazines exclusively targeted for children and there are other theme magazines such as fashion, cinema, hobby, health and fitness, sports, women's magazines, men's magazines, political magazines, news magazines and so on.

 Display of Quality in Magazines Ads

The Major benefit in businesses via magazines ads instead of a new paper or direct mail is, it represents the higher quality colourful, sharp, glossy & refined quality images, which has great & powerful impact on the readers; it gives them impressive idea regarding your company products & services. Magazines ads within your trade you are round about guaranteed to get connected your intended readers.
Geographical visibility in Magazines Ads

If you deal in small scale business even though, you can give advertisement in widely read & distributed countrywide magazines. Most of the national magazines have their state wise sections which are devoted for small scale business & special locations. Small stores owners often prefer to advertise in countrywide magazines because they are willing to expand outside of their current area of biz to reach to the new clients or suppliers.

 Time Frame in Magazines Ads

Magazine are generally kept for extended period of time in comparison of daily news papers because of the liveliness the information, it does not get old after 24 hrs like paper & possesses high quality, which is more durable than newspaper. Its important for some people keep magazines which are useful when you wait for your appointment with doctor outside his clinic, waiting for your turn in beauty parlour; some people keep it safe to get through at the time of travelling.
Consideration for Magazines Ads

Magazines ads are usually expensive no matter which publication you are choosing & the main reason pertaining to high cost is paper quality, glossy images & printing. Cost can be reduced by capturing half or one forth page instead of full page. If you are giving regular ads then cost will be less & also if you will decided about the advertisement well in advanced of publication date say about 1-6 months prior then you can negotiate or surely youll be getting good deal in rates.

 Ads can be expensive. Magazine advertising is usually pricier than

newspaper advertising.
Tricky to schedule. Many magazines come out just once a month, or

even every three months, and to meet their deadlines its often necessary to have ads completed six months before theyll actually appear.

THE WEEK: Publication cost:

Inside full page 4,90,000 Double page 9,80,000 Cover page - 17,00,000

Coverage area:
International reach in countries like USA, CANADA, Australia etc. In India targets mostly south region. Published in kochi and circulated in New Delhi, Mumbai, Kolkata etc.

Frequency:
Weekly

INDIA TODAY: Cost Of Publication:

Inside full page - 6,40,000 Double page - 12,50,000 Cover page - 23,00,000

Coverage Area:
Whole of India as it is published in Hindi, English, Telugu, Tamil and Malayalam

Frequency:
Weekly, India Today International, an edition of the weekly news magazine, is circulated across the world to enable people overseas to stay in touch with India.

NEWSPAPER HAS THE FOLLOWING FEATURES :

Publicity: Its contents are reasonably accessible to the public.

Periodicity: It is published at regular intervals.

Currently: Its information is up to date. Universality: It covers a range of topics.

TYPES :BASED ON TIME

DAILY WEEKLY OR WEEKLIES

BASED ON GEOGRAPHICAL REACH: LOCAL OR REGIONAL NATIONAL

CLASSIFIED ADS
There are text classifieds and display classifieds. The former ones contain no

more than text and numbers. The latter can contain small images in colors.
These newspaper advertisements usually occupy a smaller space with just three

or four lines and offers equal efficacy.

The average newspaper advertisement rate for this type in India is around Rs. 2,000 in most newspaper advertising agencies and more.

SPOTLIGHT ADS
These are the newspaper advertisements that are highlighted in a particular

background color.
These can be suited to make your ad stand apart from the others.

bit expensive

Circular Ads
These newspaper advertisements are the ones that are not usually printed in

the newspaper.
They come with the newspaper as separate sheets with the business details.

Display Ads
Display ads are the newspaper ads that garner much attention as they occupy a

larger space in the newspaper.

They can either occupy quarter, half or a full-length page. They can contain as

many pictures, words, etc.

They are usually meant for creating awareness about a new product in the

market.
this type of newspaper advertisements can start from Rs. 6,000 and can

increase as per the number of words and area of the newspaper advertisements.

Business Card Ads

They are also among the best newspaper advertisement types and are best

suited to improve businesses.

These business newspaper advertisements are in the size of a business card or

even bigger with thick outer borders.

They can be placed anywhere in the newspaper unlike the classifieds

newspaper ads where there is a separate section.

The newspaper advertisements rates as per most newspaper adverting agencies

are around Rs. 5,000 and more based on the place of appearance, number of words and the size of the ad.

ADVANTAGES Broad reach, mass medium Newspaper offers targeting capability with regional delivery and special advertising sections Extends retail showroom and can put many items on display (i.e. local furniture retailers, automotive, realtors, grocers, drugstores) Marketplace for comparison price shopping DISADVANTAGES Decreasing market penetration many newspaper achieve less than 50% penetration Generally declining readership

Not very cost-effective

Number of younger readers (18 to 35) declining, spending less time reading

HINDU ADVERTISEMENT COST

Personal Ad for Hindu Bangalore (TEXTS) Focus Day(s) : All Days (2 lines) - Rs.140 Rs.60 for per extra line Personal Ad for Hindu Bangalore (VISUALS) Focus Day(s) : All Days - Rs. 80 / sqcm Color - Rs.120 / sq cm

COVERAGE AREA:
Bangalore, Chennai, Thiruvananthapuram, Kochi, Hyderabad, Delhi.

Personal , business& recruitment text Ad for Times of India Bangalore Focus Day(s) : All Days (5 lines) - Rs.1200 Rs.300 for per extra line Ad visual for Times of India Bangalore Focus Day(s) : All Days - Rs. 655 / sqcm Color - Rs.955 / sq cm
COVERAGE AREA: Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad, Indore, Jaipur, Ahmedabad, Coimbatore, Patna, Pune, Kochi, Lucknow, Nagpur, Nashik, Goa, Mangalore, Bhubaneswar, Visakhapatnam, Chandigarh, Raipur, Guwahati, Trivandrum and Aurangabad.

SUPPORT MEDIA

Support media are also referred as alternative media, non-measured media and non traditional media. These terms describe a vast variety of channels used to deliver communications and to promote product and services.

TYPES OF SUPPORT MEDIA:

Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Digital Out Of Home - DOOH Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces.

 Airship Advertising - An airship can provide one of the physically

largest out-of-home advertising platforms. Bulletin - Bulletin billboards are usually located in highly visible, heavy traffic areas such as expressways, primary arteries, and major intersections. Bus advertising - Firmly establish brand awareness and generate quick recall with high profile exposure near point of purchase locations.

 Poster - Target local audiences with these billboards, which are highly

visible to vehicular traffic and are ideal for the introduction of new products/services.

Taxi advertising - Taxi advertising allows advertisers to highlight their

products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play.
Selling billboard advertising space- If a private property owner

wants to sell advertising space to one of the outdoor advertising companies he or she directly approaches the company.

 PROMOTIONAL PRODUCT MARKETING

The advertising or method that uses promotional products such as premium, business gifts, awards or prizes etc.

TRANSIT ADVERTISING

Transit is targeted at millions of people who are exposed to commercial transportation facilities including buses, taxis, air planes, subways.

YELLOW PAGE ADVERTISEMENT

Yellow pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold.