MD.

MASUM BILLAH
FINANCE MANAGER

A.M.M.HABIBUL MUSTAFA
PRODUCTION MANAGER

SUTANA RAJIA
MARKETING MANAGER

PANKAJ BARUA
SALES MANAGER

MARIA HOSSAIN SOCHI

HUMEN RESOURCE MANAGER

Brief Company Profile

Beximco Pharma is a leading edge pharmaceutical company based in Dhaka, Bangladesh, and is acclaimed for its outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding professional services. Beximco Pharma is also the largest exporter of pharmaceutical products from Bangladesh and received National Export Trophy (Gold), the highest national accolade for export, for record three times.

Chapter 2: Company Profile

Year of Establishment: 1976 Commercial Production: 1980 Status: Public Limited Company Business Lines: Manufacturing and marketing of pharmaceutical Finished Formulation Products, Large Volume Parenterals and Active Pharmaceutical Ingredients (APIs) Overseas Offices & Associates: Australia, Bhutan, Cambodia, Chile, Ghana, Hong Kong, Indonesia, Jordan, Kenya, Malaysia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Vietnam and Yemen Authorized Capital (Taka): 2,000 million Paid-up Capital (Taka): 1,145.07 million Number of Shareholders: Around 54,000 Stock Exchange Listings: Dhaka, Chittagong and AIM of London Stock Exchanges Number of Employees: 2,384

WE ARE BUILDING A HEALTHIER TOMMRROW

Solid Department Antibiotic Formulation Department Quality Control Department Quality Assurance Department Purchase Department Product Development (PD) Department Production Planning Department Engineering & Maintenance Department Metered Dose Inhaler (MDI) Plant Warehouse Basic Chemical Unit Cox-Block

Project Development Department Sales Department Safety, health & environment Department Human Resource Department Business research & development Department Administration (Factory HRD) Financial System Department Finance and Accounts Department Accounts (Factory) Department Multimedia department Medical department MIS Department

Liquid, Cream & Ointment Department Training Department

CHIEF FINANCE EXECUTIVE OF BPL

FINANCE DEPARTMENT

Job Description
Provide financial advice
Take different decision Financial analysis

Typical activities
providing and interpreting financial information;
business modeling and forecasting; monitoring performance and efficiency;

assessing the financial implications of new or existing ventures;

conducting reviews and evaluations for cost-reduction opportunities; preparing accounts and reconciling

analyzing change and conducting risk assessment;

participating in strategic planning, and formulating long-term business plans; researching and reporting on factors influencing business performance; pricing and competitor analysis; developing complex finance models;

balance sheets; overseeing budgetary control; monitoring cash flow; leading, or working on, projects; liaising with other members of the team and across the business; Supervising other staff.

Work point of view

Integrity possessing high ethical standards and expects the same from all. Passionate
Dedication Leadership

Responsibility
Developing and maintaining the annual report Give primary financial support Coordinating monthly with accounting department

Forecast short and long term sales projection

Assisting in the analysis of new business opportunities

Controlling
Evaluate operational efficiency.
Monitor the financial health of your business. Assess managerial decisions. Plan the businesss financial future. Create a business that meets your financial goals
Step 1 Measuring Actual performance Goals and objectives Step 2 Comparing actual performance against standard

Step 3 Taking managerial action

Profitability Analysis
Gross Profit margin = Gross Profit / Net Sales
Operating Profit Margin = Operating Profit / Net Sales Net profit Margin = Net Income / Net Sales Operating Expense Margin = Operating Expense / Net

Sales Basic Earning Power = EBIT / Total Asset Return on asset = (Net Income + Interest expense) / Average Total capita
Return on Equity = Net income / Average Total Equity

The DuPont Analysis

ROE= Net Income / Common Equity = (Net Income /

Net sales) x ( Net Sales / Common Equity)

Sales / Equity = (Sales / Total Assets) x (Total Assets /

equity)

Relevant Department
Accounting Department Provide data Financial System Department Analyze Data Production Department Product items The Finance manager will interact with Company personnel at many levels, including Directors, Vice Presidents and CEO s.

Findings

Planning Managerial practice Leading Coordinating Controlling

SENIOR MANAGER OF PRODUCTION DEPARTMENT OF BPL

PRODUCTION DEPARTMENT
Production Department

Product Development Department

Product Planning Department

Engineering & Maintenance Department

TASK of Production Manager

Maintain production department Deals with both human and material resources Involved in both pre production(planning) as well as

the production stage(control and supervision) Scope of the job depend on the nature of the production system
Jobbing production Mass production Process production Batch production

Job Description
Planning and scheduling production activities
Managing device manufacturing and pharmaceuticals

packing Working With engineering group Overseeing all parenteral kit and device production.

Responsibilities
Planning production and delegating delegate duties
Reviewing batch records. Ordering supplies in a timely fashion carrying out pharmaceutical manufacturing Making recommendations and performing follow up

on efficiency and cost improvements Ensuring safety of work environment Reviewing current operational standards

Goals
Minimizing the cost of production
Maintaining the optimum quality of the product

Strategies
Using technology
Example In inhaler plant maintaining world class process of production Using automation system with the help of MIS department

Relevant Departments
Product Development Department What type of product should manufacture Warehouse department How many to product Marketing department Recent trend MIS department Using automation

Findings of the study

Planning Organizing Controlling

Managerial practices

DIRECTOR OF DOMESTIC MARKETING DEPARTMENT

Marketing Department
Marketing Operations Management (MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

 The marketing department of BPL is divided into two

other departments

Marketing Department

Domestic

International

Job description of the domstic marketing manager of BPL

Serving as primary liaison with Hospital Sales, Government

team. Assessing opportunities to influence current hospital business, and work with brand teams to develop and execute tactics. Measuring the financial effectiveness of marketing tactics initiated in segment marketing. Managing voice of customer and integrate into actionable programs.

Functional roles of the domestic marketing manager

Contract negotiation and vendor management.
Implementing best practices within the sourcing team. Developing and managing strategic relationships. Implementing global sourcing plans and strategies.

Goals
Retaining the present local and regional customers

and attracting more for future.

Expanding BPLs network of the market

Strategy implementation by the Domestic marketing manager Promotion:

Website design
Effective advertisement campaigning through TV commercials Promotional aids which include brochure, pads, folder, and plant.

Training:
Employee training for strategic plan development in dynamic market

environment.

Assistance of R & D department:

Development of distinct marketing skills in employees.

RELATED DEPARTMENT
Product Development Manager What type of product to be promoted Sales Manager Set the strategy of marketing

Findings

Planning Managerial functions

Organizing Controlling

REASIONAL SALES CONTROLLER OF BPL

Sales Department
Forecast the sale
Preparing the strategies for expense budget
Director, Marketing

Executive Director, Sales

Assistant Sales Manager(ASM) Senior Sales Managers

Regional Sales Executive

Field Supervisor(FS)

Medical Representative(MR)

Task of Regional Sales Controller

Assign sales territory Set goals Contract with distributor Contract with the head of the sales department Provide training for sales representative

Responsibilities of RSE
Territory development.
They maintain the relation of key potential customer. They take steps to improve the interior product in

terms of sales volume. Development the supervisor. RSC is each region. Each RSC has 5 field supervisor (FSs).

Goals
Increase the total sale
Reduce the customer and seller gap

Strategies
Developing sales representative satisfaction measures
Measuring customer service gaps Measuring the value of "value-added" Selling through distribution Measure own territorys trend and demand Maintain customer satisfaction by giving data to the

superiors about the territory

Relevant Departments
Marketing Department Determine the consumer demand Training Department Train the sales representative

Findings
Planning

Managerial Practices

Organizing Leading

DIRECTOR OF HUMAN RESOURSES DEPARTMENT

Human Resource department

The HR department of BPL has two major types of

activities.
Human resource department function

Administrative functions (maintenance and protocol services)

Human resource related functions

Objectives of the HR department

Recruitment policy and

Job description preparation

Conducting appraisal at the end

procedure Conformation policy and procedure Placement of employees Human Resource Development Organizational structure review and modification Career planning Hiring and firing

of each year Induction, Attendance and leave Maintaining and developing employees personal files General services Safety-security Welfare activities for employees

Job description of Human Resource manager

Delivering all facets of recruiting success throughout the

organization. Originating and leading Human Resources practices and objectives that will provide an employee-oriented, high performance culture emphasizes

empowerment, quality, productivity and standards, goal attainment, and the recruitment and ongoing development of a superior workforce.

Coordinating implementation of services, policies, and

programs through Human Resources staff; Reporting to the CEO and serving on the executive management team

Roles played by the HR manager of BPL

Hiring, new hire orientations, firing, counseling, benefits,

recordkeeping, and related administrative functions. Focusing on recruiting, primarily for chemists. Bi-weekly (every other Tuesday) payroll duties supporting the overall HR strategic function Building relationship: with business leader, the regional team and external vendors. Ensuring all HR governance issues are in compliance to and adhere to all HR stipulated legislation both internally and externally. Helping to build the best HR practices and work with entire HR team to roll out HR initiatives. Moving the current organization to a Learning Organization with strong learning plans in place. Enhancing current HR practices with a directive towards HR best practices.

Objectives of the HR manager of BPL

Safety of the workforce.
Development of a superior workforce. Development of the Human Resources

department. Development of an employee-oriented company culture that emphasizes quality, continuous improvement, and high performance. Personal ongoing development.

Present Condition about recruitment

The HR manager recruits people on the basis of some relevant strategic-planning and formalities such as shown in the following diagram:

Management practice: Motivation

Meeting their physiological needs, providing job security and other facilities. providing the opportunity of achievement encouraging employee to show a better performance and achieve the power Allowing for the opportunity of research to explore employees own talents. Providing future financial benefit by creating stuff provident fund, group insurance scheme for the permanent employees, profit participation fund and welfare fund Employees Retirement Gratuity.

Giving bonuses on occasions. Special remuneration Arranging annual reward for

best employees and representatives.

Findings

Staffing
Managerial practices

Motivating
Leading

Conclusion
People make a company. Our success is based on attracting, developing and retaining talented and motivated employees. They share both our desire to excel and our commitment to improving the lives of the people. The employees of BPL believe in collaborative spirit. They appreciate that working as a team multiplies the strength of the individuals involved as well as the impact of the results. Skill acquisition and development for all staff is the key to a company's growth through innovation. In this regard, we are always on the look out to identify training needs of our employees in order to enable them to carry out the entrusted responsibilities. Training programs undertaken, not only address skills relating to the specialty of the individuals concerned, but also improving leadership, management and project coordination abilities. Our purpose is not simply to explore the potential of todays new technologies but to unleash the creativity in every person engaged with the company. Because we believe the real measure of our success is not the power of technology but the power it unleashes in people.

THANK YOU
FOR PATIENT LISTENING