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Logical thinking
In analytical thinking, one uses a methodical step-by-step approach to break down complex problems or processes into their constituent parts identifies cause and effect patterns and analyzes problems to arrive to an appropriate solution
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Lateral thinking
methods of thinking concerned with changing concepts and perception - (Edward de Bono) It is about reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic Thinking outside the box
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Exercise 1 Using only four strokes,and without lifting the pen,connect all the dots
New Challenge
A company manufactures glassware. The last step of the process is to wrap glasses individually in used newspapers and then place them in a specially designed box. The box is then sealed. Management notices low productivity with this last step, observing that workers occasionally stop to read the newspapers? What can management do to increase productivity?
YELLOW RED ORANGE PINK PURPLE BLACK GREEN RED WHITE YELLOW BLUEORANGE
What is Creativity?
Creativity is the ability to see the same things as everyone else but think something different. Creativity involves the translation of our unique gifts and talents into something that is both new and useful. Creativity is an important element in finding new ways to do old things and ways to do things yet undone.
Creativity
a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts
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Levels
Individual activity
Group activity
Org encouragement
Creative people
Creative ideas
Acceptance idea
innovation
Motivate people Reduce frustration Retain creative people Brand image of organization
Generation of idea
Its depend on people and information between the firm and its environment. Outside consultants and experts are important sources of information for managers.
Idea development
It is dependent on the organizational culture and processes within the organization Organization structure also plays an important role. MIS and DSS and expert system store and retrieve generated idea and aid managers in idea development.
Implementation
Idea Innovation For innovation to be successful high degree of integration is required among the various units of the organization. Technical specialist : engineering side of product Admin and financial expert : cost within practical limits
Marketing manager : who is responsible for test marketing , promotion it. Proper integration of all these groups is necessary for a quality innovation to be produced on time, budget and for a viable market
Brainstorming
Brainstorming combines a relaxed, informal approach to problem-solving with lateral thinking. It asks that people come up with ideas and thoughts that can at first seem to be a bit crazy Another advantage of group brainstorming is that it helps everyone involved to feel that theyve contributed to the end solution, and it reminds people that other people have creative ideas to offer. Whats more, brainstorming is fun, and it can be great for team-building
Delphi technique
Method of providing members of a group with the ideas of others without a face-to-face meeting. An individual member writes down his thoughts on a problem and submits them to a coordinator. The coordinator then compiles all comments received from the members and sends them to every member for review. Each member then provides feedback on the other members' comments and submits recommendations to the coordinator. Finally, the coordinator attempts to reach a consensus of opinion based on all comments received
Nominal group
Divide the people present into small groups of 5 or 6 members, preferably seated around a table. State an open-ended question Have each Person spend several minutes in silence individually brainstorming all the possible ideas and jot these ideas down. Have the groups, collect the ideas by sharing them roundrobin fashion (one response per person each time)
Have each person evaluate the ideas and individually and secretly vote for the best ones (for example, the, best idea gets Points, next best 4 Points, etc). Share votes within the group and tabulate. A group report is prepared, showing the ideas receiving the most points. Allow time for brief group presentations on their solutions
Innovation
Innovation as the translation of a new idea into a new company, A new product, a new service, a new process, a method of production.
New company
New product
Innovation variable
Structural variable Organic structure Abundant resource Frequent communication Minimal time pressure
Stimulate innovation
Cultural variable Tolerance of risk Tolerance of impractical Tolerance of conflict Open system focus Positive feedback
Barriers to Creativity
Self-constraining beliefs the participant makes the problem more difficult by assuming certain constraining conditions that do not exist. Fears, beliefs, and stresses people that fear criticism or have strong beliefs may have limited ability to be free and creative Routines and rigidity this may inhibit the information gathering, interactions, and incubation of thought that leads to creativity.