Principal of management

Module : 4

Management
art of getting things done through

people
management is a coordination of all

resources through the process of planning, organizing, staffing ,directing and controlling in order to attain stated goals

Direction
Directing is the managerial function

of guiding, motivating, leading and supervising the subordinates to accomplish desired objectives

 According to Ernest Dale:

"Direction is telling people what to do and seeing that they do it to the best of their ability. It includes making assignment, corresponding procedures, seeing that mistakes are corrected, providing on-the-job instruction and, of course, issuing orders

Direction comprises
Issuing orders that are clear, complete and

within the capabilities of subordinates to accomplish Training and instructing subordinates to carry out their assignments in the existing situation Motivating subordinates to try to meet the expectations of the manager; and Maintaining discipline and rewarding those who perform properly.

Nature of directing function

Continuing function Provides a link

Concentrate on performance
Pervasiveness of direction Involves human Factor

PRINCIPLES OF DIRECTING
Harmony of objectives
Unity of command Direct supervision

Effective communication
Effective Leadership Effective motivation FOIIOW up

 Direction facilitates the introduction of changes

in an organization because people have tendency of resisting change in the organization.

It provides links among all the managerial

functions.
It-works as a nucleus around which all other

management functions revolve

The directing function of management consists of four elements or subfunctions : Supervision Motivation Leadership Communication

It involves the managerial task of observing the subordinates at work to ensure that they are working according to plans and policies of the organization, keeping the time schedule. Supervision also includes helping subordinates to resolve their work problems.

Functions of Supervisors
(a) specify daily or weekly work schedules
(b) assign work to different workers (c) issue necessary instructions

(d) ensure satisfactory working conditions

(e) regulate the performance of workers (f)

take remedial action whenever necessary

Significance of Supervisory Role

He serves as an important link between

higher-level management and the workers as he is in constant and direct touch with the workers. He interprets and explains management policies to the workers and acts as a medium enabling workers to communicate with higher management

 The supervisor is responsible for getting

work done at the operational level. On the basis of his influence on work environment and human approach to the problems of employees

he has the dual role of satisfying the company as well as employees needs

Qualities of a Good Supervisor

Technical knowledge and managerial

abilities Ability to act in accordance with position and authority Human approach Knowledge of rules and regulations

 Leadership qualities

Communication skill
Resources use and maintenance skills Sharing non-supervisory duties