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Presented By:
Name
Udit Bhojani Dimple Damniwala Tanvi Dodiya
Roll No
9 18 20
Nikita Ghotgalkar
Priya Gindra Shweta Kotain
28
29 45
With increasing disposable income and changing attitude, the exposure to various global cuisines has become easier. The demand for various fast food items is rising in India. The most popular of them all is Pizza, which is now one of the most favorite fast food items of the Indians.
Pizza hut is the worlds largest casual dining restaurant chain with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India. Dominos India has grown into a countrywide network of more than 300 stores.
Objectives
To find out the market strategies of both the brands. To find out the comparative analysis between Pizza Hut and Domino's Pizza. To check out the preferences of the people or the consumers. To find out which brand i.e. Domino's Pizza or Pizza Hut is more preferred by people.
Design of Study
Methodology used: Exploratory Research. Source of Data:
Primary Data: It includes questionnaires, survey and word of mouth. Secondary Data: The Secondary data used includes Company records, past data records, internet sources .
Age bifurcation
40 35 30 25 20 15 10 5 0 0 to 15 16 to 30 30 to 45 46 and above 2 9 35
Once in 3months
Domino's
44% Others
50%
Which brand provides more variety/option in menu other than pizza i.e. appetizers, beverages, desserts, etc.?
Domino's
30%
Pizza hut Domino's 70%
32%
Which among the two brands has less waiting time in outlet?
48% 52%
Strategies
Positioning:
Domino's Pizza - Fastest serving pizza outlet and quenching hunger Pizza Hut-Unique dinning Experience.
Strategic Formulation:
Domino's Pizza- Overall Cost leadership and Focus Achieved effectively by Domino's Pizza
Brand relates to service and delivery Do not promote dining experience nor spend revenue on it. Vision-
Strategies
Pizza Hut- Premium Price
Committed for providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Stresses heavily on the dining experience and the ambience.
Strategies
Creation, Communication and Capturing Value
Domino's Pizza
Always maintained its position in market with its constant product innovation and maintenance of stringent service standards. A reputation for being home delivery specialist . Constantly strives to develop products that suit the tastes of its consumers. Think global and act local Motto- providing value for money at affordable products . Initiatives such as Fun Meal and Pizza Mania. Precision Marketing Khushiyon ki Home Delivery . Hungry Kya?.
Strategies
Creation, Communication and Capturing Value
Pizza hut
Pizza Hut break into a Boogie at restaurants in Delhi and Mumbai and do the Bhangra in Chandigarh and Amritsar Bell hangs at each Pizza Hut restaurant Menu evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world Discount coupons on delivery Organizes birthday bashes, kitty parties and corporate lunches.
Strategies
Brand Building through Advertisements
August 2000, dominos launched the Hungry Kya? campaign. In July 2001, Pizza Hut launched the Good time starts with great pizzas campaign. Dominos and Pizza Hut also had advertisements with special offers like the weekday Rs 99 per person offer by pizza hut and new different pizzas like the 3 cheese pizza and the new Boloroni pizza by dominos.
Conclusion
Domino's Pizza is being preferred over pizza-hut in terms of: Door step services Low pricing So, According to our survey, we can say that due to these qualities Pizza-hut dominates Domino's Pizza.
Recommendation
For Domino's Pizza Increase varieties in Pizzas.. Increase the quality of Pizzas. Make good ambiance. For Pizza Hut Should focus on Low price customers: reduce the menu cats, it is expensive for middle class Indian. Make Door step services better.
References
http://www.scribd.com/doc/16314990/Comparative-AnalysisBetween-Pizza-Hut-and-Domminos http://www.scribd.com/doc/25371457/Pizza-Hut-andDominos-marketing-strategy http://www.scribd.com/doc/42978212/Pizza-Hut-andDominos-A-comparative-analysis http://www.pizzahut.co.in/ http://www.dominos.co.in/