W.

L GORE ASSOCIATES

“GET BIG BY STAYING

SMALL”
 SEJARAH
W.L •Pada tahun 1935 menikah dengan Vieve
GORE •Tahun 1945 bekerja di du pont
•Meneliti ttg PTFE yang lebih dikenal sebagai
Teflon
•Melakukan eksperimen PTFE dilapisi pita kabel
•1 Januari 1958 mendirikan W.L GORE & Assoc.
Struktur Organisasi
Chairma
n
Bill Gore

Officer,Secre
President tary
(Bob Gore) Treasurer
(Vieve)

Associa Associa Associa Associa

tes tes tes tes

•Associat
Associa Associa Associa Associa
es tes tes tes tes
•Sponsor

Associa Associa Associa Associa

tes tes tes tes
Characteristics of Lattice Structure

 Direct lines of communication – person-

to-person with no intermediary
 No fixed or assigned authority
 Sponsor, not bosses
 Natural leadership defined by
followership
 Objectives set by those who must “make
them happen”
 Task and functions organized through
commitment
 Split to 150-200 employees per facility
Organization Culture

 Sponsorship Program
 Four guiding principles :
 Try to be fair (fairness)
 Use your freedom to grow (freedom)
 Make your own commitment and keep
them (commitment)
 Consult with other associates before
taking any action that may hurt the
reputation on financial stability of the
company (discretion)
 Less formal
Compensation

 Salary
 Bonus (15% company profit
distributed twice a year)
 Associates Stock Option/ASOP (Equal
to 15% associates annual income)
 Avoid layoffs by temporary transfer
and cutoff salary
W.L. Gore & Associate. Inc
Creative Industries

 Non formal R&D

 Equal opportunity to be creative
 Development came from inside and
outside of industry (diversed
background)
 Detect and repair problem fast (due
to minimal hierarchy levels)
Marketing

 Market the best valued product to

marketplace
 Product champion responsible for
marketing product through
commitment with sales
representatives
 Cooperative and word-of-mouth
advertising
Sales
To Be A Good Company

HBR July–August 1999, Donald N. Sull, “Why Good Companies Go Bad “ page. 5
Growth Phases

HBR MAY–JUNE 1983, Neil C. Churchill and Virginia L. Lewis, The Five Stages of Small Business Growth Page 3
Characteristics of Small Business at
Each Stage of Development

HBR MAY–JUNE 1983, Neil C. Churchill and Virginia L. Lewis, The Five Stages of Small Business Growth Page 4
“Get Big By Staying Small”