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World Trends In The Newspaper Industry: An Update

Timothy Balding
Director General World Association of Newspapers

58th World Newspaper Congress

Timothy Balding

Circulation & Readership Trends

58th World Newspaper Congress

Timothy Balding

Overview - Titles

World daily titles increase


Increase in daily titles 1 yr + 2% Increase in daily titles 5yr + 4.6%

58th World Newspaper Congress

Timothy Balding

Overview

World circulations increase


1 year - +2.1% 5 year - +4.8%

58th World Newspaper Congress

Timothy Balding

World Daily Newspaper Circulation


250.000

1 year %
200.000
Asia +4.1

150.000

100.000
Europe N. America -1.4 - 0.2.

50.000

S. America Australia Oceania 0 Africa

2000

2001

2002

2003

+6.3 -1 2004 +6

58th World Newspaper Congress

Timothy Balding

Newspaper circulationCirculation % USA Japan China


USA Morning USA Evening

USA/Japan/China

1 year -1.01 +0.04 +3.73


-0.09 -6.2

5 year -2.06 -2.13 +26.49


+0.25% -14%

58th World Newspaper Congress

Timothy Balding

Circulation performance EU 2004


2000/04 % Austria Belgium Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland 2.68 -5.21 -2.52 -10.53 -1.91 -2.12 -5.81 -7.73 -9.25 -9.48 29.27 2003/04 % 1.90 0.54 -0.36 -4.06 2.39 0.53 -1.28 -2.11 -0.64 -4.55 -3.89

Italy
Latvia Luxembourg Netherlands Poland Portugal Slovakia Spain Sweden United Kingdom

-5.53
10.56 -4.27 -8.54 43.99 -11.28 -0.49 -1.29 -11.41

0.19
-0.56 -0.02 -3.35 15.21 5.78 -5.14 1.31 -0.43 -4.43

Circulation up in 8 countries last year!

58th World Newspaper Congress

Timothy Balding

Newspaper circulation Indian Sub-Continent

Circulation % India Pakistan

1 year +8% +3%

5 year +14% +13%

58th World Newspaper Congress

Timothy Balding

Newspaper circulations - Asia/Pacific

Average Circulation % Australia N. Zealand

1 year -1.21 -0.01

5 year -4.83 -4.96

58th World Newspaper Congress

Timothy Balding

Newspaper circulations
Circulation % Brazil Costa Rica Bolivia

- Latin America

1 year +0.8 -2.06 +1.5

5 year -17.2 +0.07 -17.0

58th World Newspaper Congress

Timothy Balding

Advertising Trends

58th World Newspaper Congress

Timothy Balding

Total newspaper advertising spend & share

US$ million (current prices)

140,000 120,000 100,000 80,000 60,000 40,000 20,000 0

45.0 40.0 35.0 30.0 25.0 % 20.0 15.0 10.0 5.0 0.0

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Ad expenditure (left hand scale)

Market share (right hand scale)

58th World Newspaper Congress

Timothy Balding

2007

Daily Newspaper Advertising Revenue

2000 73,569

2001 67,451

2002 66,384

2003 67,728

2004

71,301

Advertising expenditure up % in 2004 by +5.28% Over five years advertising revenue is down by % -3.08

2000/01
-8.32

2001/02
-1.58

2002/03
+2.02

2003/04
+5.28

2000/04
-3.08

58th World Newspaper Congress

Timothy Balding

Advertising-

USA/Japan/China

Advertising Revenue % USA Japan China

1 year +3.93 +0.01 +28.93

5 year -4.4 +116.39

58th World Newspaper Congress

Timothy Balding

Advertising revenue - Europe

Advertising Revenue % EU

1 year +4.0

5 year -16.0

58th World Newspaper Congress

Timothy Balding

Advertising revenue -

India/South Africa

Advertising Revenue India South Africa Turkey


Turkey revenues at constant prices

1 year +25 +14.65 +175.6

5 year +237 +49.6 +37.6

58th World Newspaper Congress

Timothy Balding

Advertising revenue -

Australia/New Zealand

Advertising Revenue Australia New Zealand

1 year

5 year

+ 7.62 +14.7

+32.15 +32.6

58th World Newspaper Congress

Timothy Balding

Advertising Revenue Advertising Revenue Brazil Peru Uruguay Chile Argentina** Colombia**
**Expenditure * 2002/3

South America
5 year

1 year

+ 15.4 +1.75 +16.5* +4.7 +9.9 +3%

+9.7 -12.1 -34.6* -6.8 +13.3 +17%

58th World Newspaper Congress

Timothy Balding

Internet trends

58th World Newspaper Congress

Timothy Balding

Newspaper on-line consumption


Newspaper News Networld Krone.at Top (Kurier group) Austria.com Kleinezeitung.at Der Standard Online De Standaard Tijdnet Le Soir En Ligne Gazet Van Antwerpen Het Belang Van Limburg Ilta-Sanomat Helsingin Sanomat Iltalehti Kauppalehti Aamulehti Bild Sddeutsche Zeitung Die Welt Online Rheinische Post Berliner Zeitung Morgunbla_i_/rvakur The Irish Times Irish Independent Irish Examiner The Sunday Business Post De Telegraaf NRC Handelsblad de Volkskrant Algemeen Dagblad Trouw VG Dagbladet Aftenposten Bergens Tidende Dagens Nringsliv Bergensavisen

Selected titles

Newspaper on-line consumption rises dramatically from 2000 - 2004


2000 / 2004 2003 / 2004

Five year growth

One year growth

+350%

+32%

58th World Newspaper Congress

Timothy Balding

Internet advertising revenues Asia / Pacific


Country
Australia Hong Kong India Japan Korea Rep Taiwan Thailand Asia Pacific

2003 154 15 8 1020 227 32 5 1461

2004 +/- % + 196 27% + 16 + 7% 9 + 13% + 53% 1565 + 254 12% + 57 + 78% 8 60% 2105 44%

2003/2004 Internet revenues +44%

58th World Newspaper Congress

Timothy Balding

Newspapers: 400 Years Young!

58th World Newspaper Congress

Timothy Balding