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Nikhil Pahuja Saloni Jain Iti Bhadani Harshvardhan Joshi Venkatesh Padmanabhan Venkatachalam Satchidanandan
Case Summary
Inadequate knowledge about marketing process. Has a clear motive to increase profit. Appointed MR Director and VP Marketing to give a different and dynamic outlook.
Assumptions
Profit
Mission :
To reach the Hearts of our Consumers by offering high quality, mouth watering cookies & crackers at affordable prices.
Vision
To become a global leader in the food and beverage market with a distinctive range of Tasty, yet Healthy Ward cookies and crackers brands.
Harry Ward
Founder and President
Director of Advertising
VP Manufacturing Director of Marketing Research
G r o u p
VP Finance
Analyst Team
Field Research
Problem Solving
Providing strategies which the company can adopt to reach its Mission.
Objectives
Identifying profitable segments
Give scope for new products. Understand the scope of existing products.
Objectives
Ways to reduce costs.
Increases the profitability of the company. Generates funds for other products.
Branding Committee
Director Of MR VP President Consumer Focus Group Director of Advertising
Objectives: Focus on Branding Strategy to create/increase Brand Salience Organic Team Structure Regular input from Consumer Focus Groups (invite President and VP for sessions) Cross Functional, Informal, Team Structure
Organizational Structure
Director of Logistics and Distribution Centralized Structure (Distributor Wholesaler Retailer) Uniform execution of Company Protocol and distribution policy
Director of Sales Decentralized Team( Regionally, Subregionally) Self Managed Group : 10-15