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Mission
Putting 600% effort in our work as team and will try to be innovative in our ideas to achieve our vision
Kalpita Dilip Choudhary Aarti Deopure Deepika N. Mahalley Pratibha Shetty Ruchi Singh Sweta srivastava
8/19/2013
Telecommunication
8/19/2013
INTRODUCTION
The Indian telecommunications industry is one of the fastest growing in the world and India is projected to become the second largest telecom market globally by 2010. India added 113.26 million new customers in 2008, the largest globally. The countrys cellular base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added every month. According to the Telecom Regulatory Authority of India (TRAI), at the end of April 2009, the total number of telephone connections reached 441.47 million. With this growth, the overall tele-density reached 37.94 at the end of April 2009. According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid 2012, around half the country's population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51 per cent by 2012. It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.
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Market Share
Aircel 1.4%
MTNL 7.2% Motorola Ericsson 9% 27% 64% others
Sales
Sales (in crores)
Ericsson Motorola MTNL Aircel cellular limited Tata Teleservice
0.00
Tata Teleservice Aircel cellular (maharashtra limited )LTD sales 1941.68 3425.00
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Aircel
MTNL
Motorola Ericsson
4.91
91.86
54.84
380
8/19/2013
Total no of employees
No Of Employees
Ericsson Motorola MTNL
Aircel
Tata
20000
40000
60000
80000
Aircel
MTNL
Motorola Ericsson
5000
10001
66000
75800
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BCG matrix
Star
Aircel: Prepaid service MTNL: Telephone` service Tata :prepaid Motorola: mobiles Ericsson: mobiles
Question mark
Aircel: Pocket internet service MTNL: Mobile service Tata :Dialup internet Motorola: Ericsson: Cables & interconnection
Cash cow
Aircel:Blackberry with aircel connection MTNL: 3g jaadu Tata :Wireless internet Motorola: Cellular networks Ericsson:
Dog
Aircel:Doctor on call MTNL:MTNL Garuda: Tata :Friends card Motorola: Ericsson:
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Ansoff matrix
Market penetration
Aircel: Low cost services MTNL: Tata : Motorola: Ericsson:
Product development
Aircel: Shopping through mobile MTNL: Tata : Motorola: Ericsson:
Market development
Aircel:Extend network to uncovered circle MTNL: Tata : Motorola:Start Telecom Services in India Ericsson :
Diversification
Aircel: MTNL:BPO Tata : Motorola: Ericsson:
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10
Rewards and Recognition Telecom and Technology Lifestyle and Leisure Future and Finances Discounts and Deals
Working hours during emergencies. Jobs are mainly for engineers and computers specialist
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11
Auto Four
Wheeler
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12
INTRODUCTION
India
is one of the fastest growing automobiles market in India. The automotive industry is one of the highest revenue-earning industries in India and contributes 4.4% to Indias GDP and 17.0% to the indirect tax collection. It is one of the largest sources of employment due to its deep backward linkages (in metals such as steel, aluminum, copper plastics, paint, glass, electronics, capital equipment, warehousing and logistics) and forward linkages (including dealership retails, credit and financing, logistics, advertising, repair and maintenance, petroleum products, gas stations, insurance, service parts, etc). It provides direct and indirect employment to more than 13 million people. In recent years, the automobile industry has seen an upsurge in its exports to other countries.
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14
Companies name
Escort LTD Hindustan Motor LTD Mahindra & Mahindra Ltd Tata Motors Maruti Suzuki India
others , 29%
, 20%
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15
Sales
Sales (in crores)
Maruti Suzuki India
Tata Motors
Mahindra and Mahindra Hindustan Motors Escorts Ltd 0 Hindustan Escorts Ltd Motors sales 2102.15 764.123 10000 20000 30000
Mahindra Maruti Tata Motors and Suzuki India Mahindra 13238 33093.93 21912.8
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17
No of employees
No of Employees
Maruti Suzuki India
Tata Motors
Mahindra & Mahindra
Hindustan Motor LTD Escort LTD 0 Escort LTD 5000 10000 15000 20000 25000 Maruti Suzuki India
No of Employees
8/19/2013
5000
Mahindra Hindusta Tata & n Motor Mahindra Motors LTD Ltd 10000 10001 20000
7000
18
BCG matrix
Star
Escorts ltd: tractor Hindustan motor: lancer Tata motor :tata indica v2 M&M: tractors Maruti suzuki: maruti wagon-r
Question mark
Escorts ltd: engines Hindustan motor: peiero Tata motor :Fiat M&M: bolero Maruti suzuki: maruti alto
Cash cow
Escorts ltd: railway equipments Hindustan motor: Tata motor :Nano M&M: tractors: Maruti suzuki: maruti esteem
Dog
Escorts ltd: Hindustan motor: ambassador Tata motor : tata sumo M&M: logan Maruti suzuki: maruti 800
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19
Ansoff Matrix
Market penetration
Escorts ltd: Hindustan motor: Use advanced technology Tata motor : M&M: Maruti suzuki: Use advance technology Advanced security features
Product development
Escorts ltd: Hindustan motor: Tata motor : M&M: Maruti suzuki:
Market development
Escorts ltd: Hindustan motor: Tata motor :Should Create foothold in international market M&M: Maruti suzuki:
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Diversification
Escorts ltd: Hindustan motor: Banking & financial services Tata motor : Travels and Tourism M&M: Power Industry Maruti suzuki: Health Care sector: :
20
If a specific automobile company opened a new headquarters in a city, the headquarters may bring in business people, tourists, and other people. This would be a positive externality for the city, which benefits from the company's presence.
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22
INTRODUCTION
The Indian pharmaceutical industry is driving product development and breaking new grounds in medicine research worldwide. The Indian domestic pharmaceutical market was estimated to be US$ 10.76 billion in 2008 and is expected to grow at a high compound annual growth rate (CAGR) of 9.9 per cent till 2010 and thereafter at a CAGR of 9.5 per cent till 2015. Currently, the Indian pharmaceutical industry is one of the world's largest and most developed, ranking 4th in volume terms and 13th in value terms. The country accounted for 8 per cent of global production and 2 per cent of world markets in pharmaceuticals in 2008. The Indian pharmaceutical offshoring industry is slated to become a US$ 2.5 billion opportunity by 2012, thanks to lower R&D costs and a high-talent pool in India.
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Drug sales to retail consumers in India grew by 9.8% to $6.98 billion (Rs.34,000 crore) in the calendar year 2008 The growth rate in 2008 was lower than 13.4% registered in 2007, due to a dip in the second half of 2008. After a decline of 1.2% in October 2008, the monthly retail drug sales has improved significantly in the following months with the growth rate of 6.8% in November 2008, 13.3% in December 2008, 14.4% in January 2009 and 13.3% in February 2009, respectively. In the next 4-5 years, this industry is expected to continue to grow at more than 10% to touch the $30 billion mark by 2020. In the long term, the domestic consumption is expected to keep growing at a healthy pace, because currently Indias healthcare spending is only 5.6% of the countrys gross domestic product (GDP), which is among the lowest globally.
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Companies name
Market Share
Lupin Lab Cadila Healthcare Ranbaxy Labs Dr Reddys Lab Ltd Cipla
Lupin Lab
Ranbaxy Lab
Cipla
2.33% 5.24%
82.34%
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25
Sales
Sales (in crores)
Cipla
Dr Reddys Lab Ltd
Ranbaxy Labs
Cadila Healthcare
Lupin Lab
0 Lupin Lab sales 2609.86 1000 2000 3000 4000 5000 Cipla 4429
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26
Cadila Ranbaxy Lupin Lab Healthcar Labs e profit after tax 443.38 236.2 617.72
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27
No of employees
No of Employees
Cipla Dr Reddys Lab Ltd Ranbaxy Labs Cadila Healthcare Lupin Lab 0 5000 10000 15000 20000 25000 Cipla 20000
Cadila Dr Ranbaxy Lupin Lab Healthcar Reddys Labs e Lab Ltd No of Employees 8000 10000 12000 12000
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28
BCG matrix
Star
Lupin lab: Tablets Cadila Healthcare: Bulk drugs Ranbaxy lab :Tablets Dr Reddys lab: Active Pharma ingredients cipla: Capsules
Question mark
Lupin lab: Injectible vials Cadila healthcare: Dry powder injectibles Ranbaxy lab :syrups & powder dry Dr Reddys lab: Biotech Products cipla: capsules
Cash cow
Lupin lab: capsules Cadila healthcare: Injections Ranbaxy lab :Injectible vials Dr Reddys lab: Generic products cipla: Bulk Drugs
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Dog
Lupin lab:Inhalers Cadila healthcare:Cosmetics Ranbaxy lab :Ranbaxy Drops Dr Reddys lab:Diagnostic Reagents & Kits cipla:Creams
29
Ansoff Matrix
Product development Market penetration
Lupin lab:Contract Research Cadila healthcare: Investment in R&D Ranbaxy lab :Contract Research Dr Reddys lab: Investment in R&D cipla: Consolidation of business functions
Lupin lab: Development of bio-tech drugs Cadila healthcare: contract manufacturing for their survival in post TRIPS era Ranbaxy lab :Cosmetic Products Dr Reddys lab:Ayurvedic Products cipla: Alternative medicine and Herbal Products
Market development
Lupin lab: Cadila healthcare: Ranbaxy lab : merge with overseas companies Dr Reddys lab: cipla: export generic drugs in US market
Diversification
Lupin lab: Cadila healthcare: Ranbaxy lab : Skin Clinic Dr Reddys lab: FMCG Industry cipla: Hospitals
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30
The industry is experiencing dramatic global growth that is creating opportunities to save and improve people's lives around the world. Professional opportunities in pharma industry are equally diversified and challenging Compulsory License Bolar Provision Parallel importation
The environment in which the industry operates is becoming more competitive and the research and development [R&D] process to bring a drug successfully to market remains challenging. Drug development is a risky and expensive process and involves combining scientific excellence with a through understanding of the business environment. Tough competition form Multinational Corporations who were waiting for implementation of Product Patents in India. Indian companies are facing Generic competition from Authorized Generics in the developed markets
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31
Information Technology
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Companies name
Patni Computers System Rolta India Ltd Sasken Rolta India Sasken Technology Technology Ltd Crazy Information Technology 2.7% 1.2% NIIT Technology
Others 88%
Market Share
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Sales
Sales (in crores)
NIIT Technology
Sasken Technology
Rolta India Ltd Patni Computers System 0 200 400 600 800 1000 1200 1400
Patni Crazy Rolta India Sasken NIIT Computers Information Ltd Technology Technology System Technology Sales 1172.3 1089.19 570.1771 18.4217 941.5
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36
100
200
300
400
500
Crazy Patni Sasken Informatio NIIT Rolta n Computer Technolog Technolog India Ltd s System y y Technolog y profit after tax 387.5 230.59 39.3843 1.0892 143.1
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No Of Employees
employee
NIIT Technology Crazy Information Tech Sasken Technology
Crazy Patni Sasken NIIT Rolta India Information Computers Technolog Technolog Technolog Ltd System y y y employee 15000 5000 3500 800 4400
8/19/2013
38
BCG matrix
Star
Patni :Application Development Rolta india: Geospatial & GIS services sasken :Wireless protocol stack Crazy info tech:Desktop monitoring & management NIIT tech.:Package Implementation
Question mark
Patni :CIS,BPO Rolta india: Rolta e-fusion sasken : Crazy info tech: Engineering data porting NIIT tech.: BPO
Cash cow
Patni :IT consulting Rolta india: Defence & homeland security sasken :IT design services Crazy info tech: Device driver NIIT tech.: Application development
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Dog
Patni :CAD/GIS services Rolta india: sasken :Hardware design & test services Crazy info tech: Application development NIIT tech.:
39
Ansoff Matrix
Market penetration
Patni :Need to be more aggressive on cost and quality front Rolta india: Establishment of an ISP for entering the enterprise ICT segment sasken : Crazy info tech: NIIT tech
Product development
Patni :Consultancy & package implementation services in relatively growing setors Rolta india: Manufacture sophisticated defense equipments and systems sasken : Crazy info tech: NIIT tech
Market development
Patni : Need paragigm shift in focus from US and Europe markets to middle-east and australia market Rolta india: Outsourcing of IT services sasken :Need to focus on European market Crazy info tech: NIIT tech
Diversification
Patni : Rolta india: Nuclear power plant sasken : Crazy info tech: NIIT tech
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40
White collar job Mostly Salary increases after every 2 years Opportunities to work in multinational companies The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale for the information technology industry are high. IT policy to encourage women entrepreneurs and employment
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Zone time difference Very hectic and stressful lifestyle in a long term Hiring fresher at relatively lower salaries. International competition increasing Uncertainty about IT sectors The cyclical nature of projects means that extra work may indeed be necessary to meet project deadlines or to provide 24/7 support
41
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INTRODUCTION
The oil and gas industry has been instrumental in fuelling the rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas constitutes over 15 per cent of the GDP. Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 200809 with the export of petroleum products touching US$ 23.63 billion during AprilDecember 2008. In November 2008, the Cabinet Committee on Economic Affairs awarded 44 oil and gas exploration blocks under the seventh round of auction of the New Exploration Licensing Policy (Nelp-VII). The overall number of blocks brought under exploration now exceeds 200. The allocation is likely to bring in investments worth US$ 1.5 billion. The eighth round of auction is going to be later this year.
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Petroleum exports have also emerged as the single largest foreign exchange earner, accounting for 17.24 per cent of the total exports in 2007-08. Growth continued in 2008-09 with the export of petroleum products touching US$ 23.63 billion during April-December 2008. Gas demand in India is dominated by the power and fertilizer sectors which account for 66 per cent of the current consumption. In 2006, the total gas demand was around 152 MSCMD. The gas demand is expected to increase to 320 MSCMD, according to a report by Ernst & Young. Significantly, the share of natural gas in the overall fuel mix is expected to increase from 8 per cent in 2006 to 20 per cent by 2025.
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Companies
Castrol
India Ltd
ONGC
GAIL Indraprastha Essar
Gas Ltd
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45
Sales
Sale (in crores)
Essar Indraprastha Gas Ltd GAIL ONGC Castrol India Ltd 0 Castrol India Ltd 2216.8 10000200003000040000500006000070000 GAIL 18008 Indraprasth a Gas Ltd 803.8 Essar 576.78
ONGC 64017.82
sale
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No of employees
Total No Of Employees
Essar
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48
BCG matrix
Star
Essar: Petroleum Products castrol: Engine Oil GAIL: Natural gas ONGC: Crude Oil IGL: CNG
Question mark
Essar: castrol: GAIL: CNG ONGC: Motor Spirit IGL:
Cash cow
Essar: castrol: GAIL: Polymers ONGC: Natural gas IGL: Natural gas
Dog
Essar: Crude Oil & Extraction castrol: GAIL: Butene ONGC: Kerosene/AIF IGL:
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Ansoff Matrix
Market penetration
Essar: castrol: GAIL: ONGC: IGL:
Product development
Essar: castrol: GAIL: ONGC: IGL:
Market development
Essar: castrol: Enter European Market GAIL: ONGC: IGL:
Diversification
Essar: castrol: Power & Energy industry GAIL: Real Estate ONGC: Retail Industry IGL:
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Paints Industry
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INTRODUCTION
The size of Indian paint industry is Rs 13,600 crore (Rs 136 billion) which includes both organised and unorganised sector. Out of this, Rs 8,600 crore (Rs 86 billion) is roughly contributed by the organised sector. Two Major Classifications: Decorative Paints Caters to the housing sector Premium decorative paints are acrylic emulsions used mostly in the metros. The medium range consists of enamels, popular in smaller cities and towns. Distempers are economy products demanded in the suburban and rural markets Distribution Network is the key Nearly 20 per cent of all decorative paints sold in India are distempers Industrial Paints Include powder coatings, high performance coating and automotive and marine paints Two-thirds of the industrial paints produced in the country are automotive paints. Technological superiority and tie-up with automobile manufacturers
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Growth of about $200 - $400 million per year over next 5 years Per capita consumption of paint in India is 800-900 grams compared to 15-25 kg in the developed countries Growth rate in the Organized sector expected to be 15 17% per annum Unprecedented boom in Housing sector to fill demand for over 30 million new homes.
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Companies
Asian paints Berger Jenson & Nicholso Kensai Nerolac Shalimar Shalimar paints Ltd paints 5%
market share
Asian paints others 25% 37%
Sales
Sales (in crores)
Shalimar Paints Ltd
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56
Jenson & kensai Shalimar Nicholso Nerolac Paints Ltd 13.67 119.792 9.58
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57
No of employees
total no of employees
Shalimar paints Ltd
Asian Jenson Shalimar Berger Kensai paints & paints Paints Nerolac India Ltd Nicholso Ltd total no of employee 5000 3500 5000 5000 1000
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58
BCG matrix
Star
Asian paints: Royale Berger: exterior walls paints Jenson & nicholson: Industrial paints Kensai Nerolac: shalimar: superlac hi gloss synthatic enamel
Question mark
Asian paints: Wall putty Berger: Walmasta Jenson & nicholson: Paste Paints Kensai Nerolac: shalimar: extra premium
Cash cow
Asian paints: Utsav Berger: Synthetic Resins Jenson & nicholson: Distemper Kensai Nerolac: shalimar: shaktiman exterior acrylic emmulsion
Dog
Asian paints: Exterior Berger: Consultancy Jenson & nicholson: Synthetic Resins Kensai Nerolac: shalimar: No 1 distemper
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Ansoff Matrix
Market penetration
Asian paints: Introduce water-based paints Berger: Painting solution consultant Jenson & nicholson: Extensive dealer network Kensai Nerolac: Form a Prolink Team shalimar:Maintain wide range of colours and shades
Product development
Asian paints: Berger: Jenson & nicholson: Kensai Nerolac: shalimar:
Market development
Asian paints: Focus towards becoming part of FMCG Berger: Jenson & nicholson: Kensai Nerolac: Focus on semi-urban and rural market Shalimar:
Diversification
Asian paints:Real estate Industry Berger:Retail industry Jenson & nicholson: Kensai Nerolac: FMCG Industry shalimar:
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Overseas expansion Boom in Indian Housing Sector Strong Industrial growth Heavy Infrastructure Spending Increase in manufacturing activities Less Seasonality Rise in Income
The industry is in a consolidation phase and only those Indian paint companies with a strong technical alliance, better distribution network and an ability to compete in the global markets would emerge victorious in the paint war. The industry is raw-material intensive All the industry majors have a vast dealership network and are required to maintain high inventory levels. The demand for paints is relatively price-elastic but is linked to the industrial and economical growth.
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INTRODUCTION
As per leading market research firm RNCOS (2008) report on Indian Power Sector Analysis more than 64% of Indias total installed capacity is contributed by thermal power. Significant jump in unit size and steam parameters will result in higher efficiencies and better economics for the Indian power sector. Western region accounts for largest share (30.09%) of the installed power in India followed by Southern region with 27.76%. Unbalanced growth remains the cause of concern for the Indian power sector. Only about 56% of households have access to electricity, with the rural access being 44% and urban access about 82%. Southern region remains the dominant region in renewable energy source accounting for more than 57% of the total renewable energy installed capacity. Key players currently operating in the Indian power sector are National Thermal Power Corporation Limited, Nuclear Power Corporation of India Limited, North Eastern Electric Power Corporation Limited, Power Grid Corporation of India, Tata Power, etc.
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Companies
Market Share
NTPC Suzlon Energy Jindal Steel & Power Ltd Tata power Company Torrent Power
Others 28%
NTPC 29%
Torrent Power Ltd Jindal 12% Steel & Power Ltd 10%
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Sales
Sales (in crores)
Torrent Power Tata power Company Jindal Steel & Power Ltd Suzlon Energy NTPC 0 NTPC sales 36946.2 10000 20000 30000 40000 Torrent Power 3722
Suzlon Jindal Steel Tata power Energy & Power Ltd Company 6926.01 5459.87 5915.91
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Jindal Tata Torrent Steel & power Power Power Ltd Company 1416.88 1236.96 869 211.24
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67
No of employees
No of Employees
Torrent Power
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68
BCG matrix
Star
NTPC: Thermal Power generation Suzlon Energy: Wind Power generation Jindal Steel & Power Ltd: Thermal Power generation Tata power Company: Thermal Power genration Torrent Power: Thermal Power generation
Question mark
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company:Hydroelectric power supply Torrent Power:
Cash cow
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:
Dog
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:
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Ansoff Matrix
Market penetration
NTPC: Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:
Product development
NTPC: Nuclear Power Plants. Suzlon Energy:Thermal power plants Jindal Steel & Power Ltd: Hydroelectric Power Tata power Company: Nuclear Power Plants Torrent Power:Hydroelectric power supply
Market development
NTPC:Increase transmission line in remote areas Suzlon Energy: Jindal Steel & Power Ltd: Tata power Company: Torrent Power:
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Diversification
NTPC: Oil and Gas Industry Suzlon Energy:BPO Jindal Steel & Power Ltd: Automobiles Tata power Company :Educational Institute. Torrent Power:Real Estate
70
Pollution during coal and gas generation. Lack of proper metering and theft.
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INTRODUCTION
The Fast Moving Consumer Goods (FMCG) industry in India is one of the largest sectors in the country and over the years has been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists, personal care, household care and food & beverages. The Indian FMCG industry is largely classified as organised and unorganised. This sector is also buoyed by intense competition. Besides competition, this industry is also marked by a robust distribution network coupled with increasing influx of MNCs across the entire value chain. This sector continues to remain highly fragmented.
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The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy. FMCG Sector is expected to grow by over 60% by 2010 It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010
urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%.
Food & beverages segment leads the revenue pack followed by personal care and home care. Food & beverages segment is growing at 9% and dependent on the season. Personal care segment leads the pack with the growth rate of 10% where home care segment is growing at 9%.
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Companies
Dabur
India Ltd Radico Khaitan Ltd Tata Tea Ltd Marico Godrej Consumer Products Ltd
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75
Sales
Sales (in crores)
Godrej Consumer Products Marico Tata Tea Ltd
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76
Dadur India Radico Ltd Khaitan Ltd profit after tax 315.92 33.072
Marico 143.4
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77
No of employees
Total no of employees
Godrej Marico Tata Tea Ltd
Dadur India Radico Tata Tea Ltd Khaitan Ltd Ltd Total no of employees 2500 5000 312.86
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BCG matrix
Star
Dabur India Ltd:Dabur amla hair oil,dabur vatika shampoo ,dabur chawanprash Radico Khaitan Ltd: 8PM Tata Tea Ltd: Tata tea Marico:saffola, parachute oil Godrej Consumer Products Ltd:Cinthol Soap
Question mark
Dabur India Ltd: Dabur Uveda Radico Khaitan Ltd:Magic moments cassettes and CDs Tata Tea Ltd: tetley Marico: Godrej Consumer Products Ltd:
Cash cow
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico:kaya Skin Clinic Godrej Consumer Products Ltd:Ezee
Dog
Dabur India Ltd: Babool toothpaste Radico Khaitan Ltd:Mineral Water Tata Tea Ltd: Coffee,strawaberry Marico:Oil seeds,Manjal Ayurvedic Germ-Protection Godrej Consumer Products Ltd: Snuggy Dry
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Ansoff Matrix
Market penetration
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico: Godrej Consumer Products Ltd:
Product development
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd:Introduce energy drinks Marico: Godrej Consumer Products Ltd:
Market development
Dabur India Ltd: Radico Khaitan Ltd: Tata Tea Ltd: Marico: Godrej Consumer Products Ltd:
Diversification
Dabur India Ltd:Retail Industry Radico Khaitan Ltd: Aviation Training Institue Tata Tea Ltd:Educational Institue Marico: Retail Industry Godrej Consumer Products Ltd:Travel and Tourism
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Why i should work in this industry Nationwide opportunities-both urban and rural areas Uptrend in growth Plenty of job option in FMCG Quick experience Job security
Competition is high High pressure on profit margin Spending large portion of budget on maintaining distribution network Huge sum of money for promoting brands
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Retails ( Organized )
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INTRODUCTION
The Indian retail market, which is the fifth largest retail destination globally, has been ranked the second most attractive emerging market for investment after Vietnam in the retail sector by AT Kearney's seventh annual Global Retail Development Index (GRDI), in 2008. Banks, capital goods, engineering, fast moving consumer goods (FMCG), software services, oil marketing, power, two-wheelers and telecom companies are leading the sales and profit growth of India Inc in the fourth quarter of 200809. India continues to be among the most attractive countries for global retailers. India has emerged the third most attractive market destination for apparel retailers, according to a new study by global management consulting firm AT Kearney. It further says that in India, apparel is the second largest retail category, representing 10 per cent of the US$ 37 billion retail market. According to new market research report by RNCOS titled, "Booming Retail Sector in India", organised retail market in India is expected to reach US$ 50 billion by 2011.
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The share of retail trade in the country's gross domestic product (GDP) was between 810 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. Indian consumer market is likely to grow four times by 2025. Commercial real estate services company, CB Richard Ellis' findings state that India's retail market is currently valued at US$ 511 billion. Further, CB Richard Ellis states that India has moved up to the 39th most preferred retail destination in the world in 2009, up from 44 last year. Future of organized retail in India looks bright. According to recent researches it is projected to grow at a rate of about 37% in 2007 and at a rate of 42% in 2008. It will capture a share of 10% of the total retailing by the end of 2010.
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Companies
Raymond Bata India Ltd Titan Industry Heritage food (India) Trent
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Sales
Sales (in crores)
Trent Heritage Food(India) Titan Industry Bata India Ltd Raymond 0 Raymond sales 1399.31 500 1000 1500 2000 2500 3000 3500 Titan Industry 3042.87 Heritage Food(India) 588.0344 Trent 546.43
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Heritage Bata India Titan Raymond Food(Indi Ltd Industry a) Profit after tax 92.48 60.74 158.29 1.1
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87
Total no of employees
Total no. of employees
Trent Heritage Food(India) Titan Industry
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88
BCG matrix
Star
Raymond: fabrics Bata India Ltd:Leather Footwear Titan Industry:Fasttrack,Titan raga Heritage food (India):Heritage Milk Trent : WestSide
Question mark
Raymond: Rugs, blankets & shawls Bata India Ltd: Titan Industry: Heritage food (India): Milk powder Trent:Star India Bazar
Cash cow
Raymond: shirtings Bata India Ltd: Titan Industry: Heritage food (India): Trent:
Dog
Raymond: Jackets Bata India Ltd:Accessories,garments Titan Industry:Zoop Wacthes Heritage food (India):Ice Cream Trent:
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Ansoff Matrix
Market penetration
Raymond: Emboss Brand name on Products Bata India Ltd: Titan Industry: Heritage food (India): Trent:
Product development
Raymond: Casual Wear Bata India Ltd:SportsWear Titan Industry: Heritage food (India) Trent:
Market development
Raymond: Bata India Ltd: Titan Industry: Heritage food (India): Trent:
Diversification
Raymond : Real estate industry Bata India Ltd: Enter into FMCG industry Titan Industry:Media & Entertainment Heritage food (India): Trent:
90
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Flexibility Perks Variety Growth Career in retailing is exciting and fast paced
Shortage of quality real estate and infrastructure Lack of trained workforce Intrinsic complexity of retailing-rapid price changes,threat of product obsolescence and low margin
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INTRODUCTION
According to a report jointly published by the Federation of Indian Chambers of Commerce and Industry (FICCI) and KPMG, the media and entertainment industry in India is likely to grow 12.5 per cent per annum over the next five years and touch US$ 20.09 billion by 2013.
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Companies
ZeeNetwork Mid Day Multimedia Ltd NDTV Ltd Adlabs Films PVR
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Sales
Sales (in crores)
PVR
Mid Day Multimedia NDTV Ltd Ltd sales 1041.9923 129.96 341.74
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Mid Day Zee Multimedi NDTV Ltd Network a Ltd profit after tax 295.121 40.11 73.18
PVR 21.06
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No of employees
No of employees
PVR
Mid Day Zee Adlabs Multimedi NDTV Ltd Network Films a Ltd No of employees 5000 10000 2500 1000
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BCG matrix
Star
ZeeNetwork: Zee TV, Zee Cinema Mid Day Multimedia Ltd: Radio one FM 94.3 NDTV Ltd: NDTV India Adlabs Films: Big Synergy PVR: multiplex
Question mark
ZeeNetwork: Kidzee Mid Day Multimedia Ltd: Metro NDTV Ltd: NDTV imagine Adlabs Films: Big cinema PVR: Foods and beverages
Cash cow
ZeeNetwork: Zee cafe Mid Day Multimedia Ltd: Urdu Daily Inquilab NDTV Ltd: NDTV good times Adlabs Films: Cameras and equipment rental service PVR: Advertisements
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Dog
ZeeNetwork: Zee classic Mid Day Multimedia Ltd: Gujrati midday NDTV Ltd: Arabia Adlabs Films: Studio/Shooting Floors PVR: Film rights
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Ansoff Matrix
Market penetration
ZeeNetwork: Mid Day Multimedia Ltd: NDTV Ltd: Adlabs Films PVR
Product development
ZeeNetwork Mid Day Multimedia Ltd: News channels NDTV Ltd: music channels Adlabs Films PVR
Market development
ZeeNetwork: Zee sports Mid Day Multimedia Ltd: Focus on other metro cities. NDTV Ltd Adlabs Films PVR
Diversification
ZeeNetwork: telecommunication industry Mid Day Multimedia Ltd: NDTV Ltd Adlabs Films PVR
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Faster growing industry. Competetive Intelligence Different segments of industry. Offer carreer opportunities for all High profile career.
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INTRODUCTION
Improved performance of the banking industry in India has helped the economy to bounce back to a positive growth level. According to the Reserve Bank of India (RBI), the banking sector in India is sound, adequately capitalised and well-regulated. Indian financial and economic conditions are much better than in many other countries of the world. Credit, market and liquidity risk studies show that Indian banks are generally resilient and have withstood the global downturn well. With market sentiment turning positive due to the formation of a stable newly elected government, the ripple effect is likely to felt across all the financial services in India. The sectors, including banking and insurance, and mutual funds are all beginning to reap the benefits of a good closure for 2008-09. In 2008-09, the Indian economy is estimated to have grown by 6.7 per cent. According to the latest Central Statistical Organisation (CSO) data, financial services and real estate sector rose by 9.5 per cent in the first quarter of 2009-10.
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The government has taken a number of steps in recent months to revive the economy, including slashing interest rates, lowering factory levies and more than doubling the limit on foreign investment in corporate bonds. The financial services space is a rapidly growing one in India. The country received US$ 45 billion in foreign currency remittances from non-resident Indians in 2008, the highest in the world. April-May 2009 saw increased inflow in to equity with investors steadily turning positive on equity according to mutual fund analysts. As per the Securities and Exchange Board of India (SEBI), on May 15, net investment of mutual funds in equity was around US$ 83.3 million lowering to US$ 20.5 million on May 21. As against this, net investment of mutual funds in debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2 million on May 31, 2009.
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Companies
State Bank of India Axis Bank Market Share Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd State Bank
Of India 19%
Bank Of Baroda 5%
Axis Bank 3%
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Sales
Sales (in cores)
Motilal Oswal Financial Oriental Bank Of Commerce Bank of Baroda
Axis Bank
SBI 0 SBI Sales 63788.43 Axis Bank 10835.48 20000 Bank of Baroda 15091.58 40000 Oriental Bank Of Commerce 8856.47 60000 Motilal Oswal Financial Service Ltd 57.26
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Motilal Oriental Oswal Bank of Bank Of SBI Axis Bank Financial Baroda Commerc Service e Ltd Profit after tax 9121.24 1815.36 2227.2 905.42 45.31
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No of employees
Total No of Employees
Motilal Oswal Oriental Bank Of Bank of Baroda Axis Bank SBI 0 50000 100000 150000 200000 250000 Axis Bank 20200 Motilal Oriental Oswal Bank of Bank Of Financial Baroda Commer Service ce Ltd 38604 14000 5000
SBI
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BCG matrix
Star
State Bank of India : Home loans Axis Bank: ATM facility Bank of Baroda: internet banking Oriental Bank of commerce: education Loan Motilal Oswal Financial Services Ltd: equity transaction
Question mark
State Bank of India: mutual fund Axis Bank: kal bhi aaj bhi investment scheme Bank of Baroda: home loans Oriental Bank of commerce: personal loan scheme Motilal Oswal Financial Services Ltd: mutual fund
Cash cow
State Bank of India: car loan Axis Bank: Loan against share Bank of Baroda: Loan to doctors Oriental Bank of commerce: Tax saving term deposit Motilal Oswal Financial Services Ltd: Distribution of third party product
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State Bank of India: insurance Axis Bank: education loan Bank of Baroda: education loan Oriental Bank of commerce: ATMs Motilal Oswal Financial Services Ltd: Investment banking
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Ansoff Matrix
Market penetration
State Bank of India: Increase no of ATMs Axis Bank Bank of Baroda: Modify Loan procedure Oriental Bank of commerce Motilal Oswal Financial Services Ltd
Product development
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd
Market development
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd
Diversification
State Bank of India Axis Bank Bank of Baroda Oriental Bank of commerce Motilal Oswal Financial Services Ltd
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Fixed working hours Job securities(Government Bank) You Dont have to sweat Oppurtunity to work abroad during career Able to get low rate financial products
Not challenging Less growth opportunities Boredom High level of attention to security
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NGO
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Introduction
Non-governmental Organization (NGO) is an agency devoted to managing resources and implementing projects with the goal of addressing social problems. NGOs are of great importance and value for the modern society and hence comes the need of having a marketing strategy for the NGO. This would help the NGO reach the masses and make the common man aware of the work it does. Marketing in an NGO usually means attracting human and capital resources. NGOs today use various marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups or society as a whole. However, this is true only in case of some NGOs, while most of them are finding great challenge to collect funds, in building credibility, getting more people involved and in general to carry out its social activities.
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Sr no
Ngo name
Area of work
Marketing strategies
01
Children Welfare
Separate marketing department. Use of brochure, newspapers, website, advertisement, television as well as radio
Use of brochure, newspapers and advertisements, Celebrities and workshop Use of book-marks, local news papers, posters and television on 10th of September, workshops Separate marketing department. Use of brochure, newspapers, website, advertisement,
Use of brochure, newspapers and advertisements, Celebrities and workshop Local newspapers
02
Hariyali
Environmental Protection
03
Apang Maitree
Physically Handicap
04
Aasara
05
Nirmaan
Construction Workers
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The research methodology consisted of collecting primary data by interviewing founders and staff of NGOs. The research covered a specified area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the research was then extended to some parts of Mumbai and Thane also. The number of NGOs that we as a group visited was 5 in number. These 5 NGOs are in Mumbai The graph below shows the level of functioning of the various NGOs visited. Functioning area of the NGO and its NGOs
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Medium of marketing shows the marketing tool which the NGOs employ
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The following are some of the unique methods in which NGOs are carrying out their marketing activities. Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc. These products are made of environment friendly material. This helps the NGO to generate revenues for there varied projects and showcase their talent pool. The exhibitions are basically carried out in tandem with schools, colleges and corporate. Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an emotional bondage with the Volunteers. This helps them reach the masses. Printing calendars with logos and mission of the NGO. This helps the NGO reach the common man and spread awareness about their cause. Mascots are used by some NGOs to spread messages which impact the common man. (e.g. A mascot for spreading awareness on tree plantation drives.) Organizing annual functions where volunteers are felicitated and hence encourage them to do more work. Annual programmes are telecasted on local cable channels. This helps them spread their cause in a more effective way.
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Recommendations
Maintaining Database Tie-Up with the Academic Institutes Approaching Corporate
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Conclusion
Commercial marketing and non-commercial marketing have a lot in common but at the same time they have some essential distinctions, which depend on type, mission and goals of an organisation. Marketing a nonprofit organization takes the need for being innovative and strategic in identifying ways and avenues to market it. It is also important for NGOs to not only satisfy their target group but also the donors needs. - The findings of the research project show that most of the NGOs depend on the traditional methods to market themselves. Like for eg out of 30 NGOs interviewed, 29 depend on donations. NGOs must learn to devise newer and better ways to market themselves, like associating with Academic Institutes and using the potential of students as volunteers. - The analysis done in the report has shown that there are certain strategic areas that NGOs need to concentrate on. The recommendations suggested in this report are some of the ways which NGOs can use for implementation.
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Bibliography:
Official Websites of Companies www.scribd.com www.moneycontrol.com www.linkedin.com www.economicstimes.com www.shine.com www.ibef.org www.wikipedia.org
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