SIEUNDESIGN

2008
 Table of Contents

100. Introduction of Corporation

200. 1st Hand Co-production Experience

300. How to improve Business in Malaysia

Intro. of Corporation
www. sieundesign.com
Intro of Corp

Global Entertainment Enterprise

Powerful Contents
Outstanding Planning

Excellent Production Global Network

- The Best Production Facility-
SIEUNDESIGN - Explosive Marketing Capability-
 Intro of Corp

1. Summary of Corporation (Korea)

█ Name : SIEUNDESIGN Co, Ltd.

█ C.E.O: Lim, Sieun

█ Foundation Date : July 5th, 2004 Develop

█ Location : Gurodong,Gurogu,Seoul Brand

Planning
█ Contact Number : 82.2.2025.2240 Co-production
Character
█ Website : www.sieundesign.com O.E.M
Since 2004
█ Capital Stock : 750 Million (won)
817,400 (USD) Animation SIEUNDESIGN
█ Stockholder : Sieun, Lim (45%)
JH COS(40%)
Gary, Huh (15%)
Marketing

Joint Venture
Distribution
Licensing
Intro of Corp

1. Summary of Corporation (India)

Entertainment JV in INDIA
█ Name : SIEUN & BAG Animation Pvt Ltd
SIEUN & BAG Animation Pvt Ltd
█ C.E.O : Lim, Sieun

█ Foundation Date : June 1st, 2006

█ Location : FC-23, Sector-16A, Film City,

Noida (U.P.) India Animation
& Animation Global
█ Contact number : 91-120-2516662 Game
Studio Marketing
School
█ Capital Stock : 1 Million (USD)

█ Stockholder : SIEUNDESIGN 50% - Korea SIEUNDESIGN

B.A,G films 50% - India Create contents
Children entertainment network

B.A.G Films
Largest Entertainment Company in India
TV & Movie network. Investment for Project
Intro of Corp

1. Summary of Corporation (Japan)

█ Name : I Prin Partners

█ C.E.O : Sukioura, Mikio FASHION

SCHOOL
█ Foundation Date : July 1st, 2007

█ Location : 1-2-9 Kukumashi, Osaka chuku SIEUNDESIGN Asian Blooms

█ Contact number : 81-6-6946-8501 Planning Investment

█ Stockholders : SIEUNDESIGN Co., Ltd 30%

Dev.of Contents Management
FMS Co., Ltd 30% (Japan)
Asian Blooms Co., Ltd 40% (Japan)
FMS
Publication
Management
MARKETING

PUBLISHING
Intro of Corp

2. Corporation History

2004 Establishment of SIEUNDESIGN Co.,Ltd

Attestation of Venture Company
Development of charters for
“World Ceramic Exposition Foundation”
Best Award of Digital Innovation
Development for MBC Representative
Characters and industrialization agreement

• Film Production “World Ceramic Exposition Foundation”

“Hello, Francesca” industrialization agreement
“7 Princess” industrialization agreement
“Western Macaroni”
Europe, American market entry (Fashion etc.,)

• “Western Macaroni" TV animation co-production agreement

“Hello, Francesca" animation production
Establishment of Joint-Venture Company in India
“I Prin” Animation co-production agreement
Licensing market entry in U.S.A, Hong Kong and etc.,

• Establishment of "Western Macaroni” Theme Park

“RPENGBINI”Animation co-production agreement
“Merry Christmas TeTe” SICAF Best Creative Award
“Merry Christmas TeTe”Nomination for Taiwan International
Animation Award
Establishment of Joint-Venture Company in Japan

2008 “I Prin”Co-production deal with Kahani World from Canada

“ Banana Shake” Co-production deal with Eden Animation from Malaysia
“ Banana Shake” Licensing Nintendo & Xbox with Biobrid from Portugal
“ Contract of Theme Park with Backbone Entertainmemt in Malaysia
Intro of Contents

Picture 16

Banana Shake
Target 6 ~ 12

Type 2D TV series Animation

Length 52 X 11’

Animation Co-production

WAF 2007 “Best Award”

GITCT (Gwangju Information
& Culture Industry Promotion Agency )’s

Selection for This Year’s Creative Animation Studio

Co-Pro with Eden Animation (Malaysia)

Foreign Partners

Imaginex (Malaysia)

Eden Animation (Malaysia)

Intro of Contents

Western Macaroni
Target 6 ~ 12

Type 2D TV series Animation

Length 52 X 13’

Animation Co-production (Total Cost 5b won)

approx. 5.5m USD
CNR Kids Entertainments (Europe)
Agreement Completed

Foreign Licensing Partners

Bremtex (Europe),
Texcotton (Brazil)

Theme Park
“ Western Macaroni Theme Park”
in Hayri, Paju, Kyeonggi
Intro of Contents

I Prin
Target 6 ~ 12

Type 3D TV series Animation / DVD

Length 52 X11’ / 1 X40’

Animation Co-production

(total cost 20b / 55b won)

approx. 2.0m/5.5m USD
KAHANI WORLD (Canada)
BRB Internacional (Spain)
PorchLight (U.S.A)

Foreign Partners

Long Wise (Hong-Kong)

Image Link (Thailand)
I Prin Partners (Japan)
Imaginex (Malaysia)
Intro of Contents

RPeng Bini
Target Pre-School

Type 3D TV series Animation / DVD

Length 52x 11’ / 1x30’

Animation Co-production (Total Cost 50m/4b won)

approx.550 thousand/4.6 m USD

BIG COMMUNICATIONS
(Singapore)

Foreign Partners

WATSON (Hong-Kong)
BIG COMMUNICATIONS (Singapore)
SIEUN & BAG Animation (India)
CABON (Brazil)
Intro of Contents

Merry Christmas “ TETE ”

Target Family

Type 3D Feature Film

Length 1x80’

Domestic and International awards

SICAF 2007 “Best Creative Award”

2007 Nomination for
“Taiwan International Award”

Animation Co-production (Total Cost 6b won)

approx. 6.3m USD

The Licensing Group (USA)

Contract in progress
Intro of Contents

Hello Francesca
Target Family

Type DVD Animation / TV Sitcom

Length 1x 75’

Animation Co-production (Total Cost 30m won)

approx. 330 thousand USD

HyoinDonghwa. Orange Animation.

WhiteLine – Special DVD version

Foreign Partner

SKY VIEW (USA)

Intro of Contents

7 Princess
Target 5 ~ 12

Type Brand

Direction of Business Development

MUSIC
LICENSING
- 50 products commercialization
Intro. Of Business
www. sieundesign.com
Intro of Bus.

1.Business Formation (Korea)

Theme Park
Creation of Contents
Planning/Operation
Development of Characters F&B Business (Cafeteria)
Production of Animation Distribution of Goods

Expansion of Business through

OSMU

New Promotion
Project
Studio Theme Park
Publication
Distribution
Business Abroad
Intro of Bus.

1-1. Manufacture of Cultural Contents

• Planning and business strategy corresponding to characteristics of each contents

• Profit Maximization through OSMU (One Source Multi Use)

Character & Animation

Contents
Brand Promotion

- Animation Merchandising Franchising - Audition

- Music - Co promotion
- Musical - toy - Events and etc.,
- Training center
- Movie - Furniture - Brand Shop
- Broadcast - Beddings - Theme Park
- Magazine - Fashion/Accessories - etc..
- Game - Sport supplies
- Online - Publication
- Mobile - Stationary
- Watch
- Mugs/Cups
- Party supplies
Intro of Bus.

1-2. Theme Park

•Elevation of Brand Recognition Effect

•Window to Promotion
•Expansion of Sales (Entrance Fee/Cafeteria/ Merchandising)

July 2007 Hayri, Paju

“Western Macaroni Theme Park” Opening
(Simultaneous exportation to abroad with
animation sales)

New Business Model

SIEUN PARTNERS

Contents Investment, Planning, Through Mutual Collaboration Co-Management

Design, Installation Investment Co- Investment
Intro of Bus.

1-2. Theme Park

Images from “Western Macaroni Theme Park”, Hayri, Paju
Intro of Bus.

2. Business Formation (India)

Animation & Game

School Licensing
Animation
Studio

SIEUN&BAG Animation Channel

Theme Park

SIEUNDESIGN
+
B.A.G Films
Intro of Bus.

3.Business Formation (Japan)

Character Publishing
Production and development of Kids Entertainment
Publishing a brand-new
unique character in Japan
magazine targeting
pre-teen girls

Pop Idol

Fashion School
Debut of Japanese
７ princess Modeling School ＋
Development of fashion
Management of production
brand
1st Hand Co-production Experience
www. sieundesign.com
Intro of Bus.

1st Hand Co-Production Experience in Malaysia

◘ Advantages
1. Elimination of Language Barriers
2. Possibility of Excellent Technology
3. The Strong Will
4. Government Support

◘ Disadvantage
2. Insufficient Infra - Internet Speed
Equipment
w to improve Animation Business
www. sieundesign.com
How to improve

How to improve animation business in Malaysia

◘ Company
1. Development of Own Characters & Animations
2. Co-Production
3. Active Marketing – OSMU(One Source Multi Use)

◘ Government
Service for Sufficient Infra - Internet Speed & Equipment
- For Animation Complex
How to improve

Animation Complex in Korea

Contact
Gary YongJun Huh/CFO & Producer
Tel : 82+2+2025+2242
Fax : 82+2+2025+2243
C.P : 82+10+5150+6878
E-mail : garyhuh@sieundesign.com
H.P : www.sieundesign.com
www.macaronipark.com
Thank You!