MSC Malaysia

Creative Industry Dialogue 2008

Plaza Sentral
14th November, 2008
 Some Global Facts
Gaming
– is the fastest growing entertainment sector
– the average 18-34 male, spends 12.5 hours gaming weekly
– 70% of gamers state, contextual advertising makes games more
relevant
– in-game advertising is predicted to be a $2 billion industry by
end of the decade
 Our Business Evolution
• Traditional Publishing (2005-2007)
– Successfully launched 4 Chinese MMORPG game titles
– Common game portal, www.GoPlayPlay.com
– Trademarked PayU2Play system

• Localized publishing and game co-development (2008-)

– Successfully launched Jin Online, first modern MMORPG in
Malay-languaged
– Co-developed Meetoto, our first social networking online game
 Story of Jin Online
• 100% Localization
– Game name: Jin Online
– Genre: Massive multiplayer online role playing game
(MMORPG)
– URL: www.jin.com.my
– Language: Entirely Bahasa Melayu
– Content: Local quiz questions in B. Melayu

is the only modern

online game in Bahasa
Melayu
 51st Merdeka
• Celebrating our 51st Merdeka, virtually
– Jalur Gemilang in-game
 Game Features
• Pet system
– Official Slogan: “Pelihara, Evolusi, Perjuangkan”
– 50+ different types of jin
– Features:
• Summon
• Converge with character
• Evolve (attributes and graphics)
 Ice Breaker
• Anda dah terlampau main Jin Online bila….
– korang pergi hospital bukan minta ubat; minta Health & Mana
Potion

– mouse anda penuh dengan kotoran daki dan keyboard anda

dah tak nampak huruf
Intermission

GoPlayPlay is:

3. our official game portal.

www.goplayplay.com

5. branding of our game credits top-

up system
 Some Global Facts
• Gaming
– is the fastest growing entertainment sector
– the average 18-34 male, spends 12.5 hours gaming weekly
– 70% of gamers state, contextual advertising makes games more
relevant
Social = Me First
– in-game advertising is predicted to be a $2 billion industry by
end of the decade

Web 2.0 = Collaborative

 Story of Meetoto
• Music, life and all of us…
– Appreciation of music since birth
– Rise of artiste and icons, came the birth of Fans…
 What is

•It’s like…
•Social networking services like Friendster, Facebook
•Messengers like MSN, Yahoo Messengers
•Virtual worlds like The Sims, Second Life
•Video streaming like Youtube (but LIVE)
 What is

•Imagine…
•24 hours non-stop live karaoke
•A flash game which requires no client downloading

Official Website:
www.meetoto.com
 What is Meetoto?
• World’s First!!!
– Social networking online game
– With “live” user audio and video streaming

The cute lady on

screen is streaming
live from her
computer….you can
see and hear her.
 Live Performances
• 365 days a year / 24 hours a day LIVE
– Perform live with your computer’s webcam and mic
• Live Stage
• K-Lounge, K-Studio
• Live voting
– Platform for online talent search
• Singing, talk-shows, indie films
• Community powered
 Virtual Costumes and Avatar
• Avatar
– Personalize hairstyle and costumes
– Platform for creative designs

– “Premier” tissue packs marketing tie-in

• Redeem virtual items with empty tissue packs
 Virtual Furniture
• Own A Virtual Apartment
– Play interior design and decorate your very own apartment
– Buy new furniture from our furniture stores
– Even buy a bigger virtual apartment
– Community powered virtual item design, production and revenue
generation
 Socializing
• Messenger
– online and offline messenger system for chat
– group chat, whisper
• Emoticons
– self-expression, comical style
– want more? DIY emoticons for you!!!

• Family
– form families with your new found friends
– enjoy family-only features, for closer social bonding
 Games
• Casual games for all
– Puzzle, Tile and Match, Fishing
– Hundreds of new games to be added
 In-Game Advertising

• How?
– Standard web banners, in-game sign boards;
– In-game virtual items: costume, furniture, DiGi Yellow Man
– Even a whole new branded virtual world…
 Blog
• a GAME with a blog or a BLOG with a game
– Simple tools
– Integrated
 Preparing for Global Expansion
• Where is meetoto today?
– Zero marketing, > 650K absolute unique visitors from MY/SG
– Daily: 14,000 unique gamers

• iG-interactive Sdn Bhd (MSC Status Company)

– Continuous R&D in bandwidth utilization and game features
– Community powered/engineered business models
– Meetoto global versions in 2009
 Mini-Game
3 x Meetoto Game Account
– RM100 worth of meeVouchers (meetoto game credits)

• What is the official URL of Meetoto?

• What is the name of the official game top-up for
Meetoto?
• Which tissue brand is printed with Meetoto graphics?
 Q&A

Thank you for coming

Benjamin Chong, Deputy CEO
Email: ben@ig-interactive.com
Tel: 012-2156751