Sahara

For Life
Trust
Introduction
●

In June 1998 SAHARA was formed. The

organization was later registered in UK and
the US and will soon be registered in
Canada. The basic aim of the organization is
to work in the health and education sector
of the most neglected areas of Pakistan.
The Sughra ShafiMedical was constructed
in District Norowal, built on 40 kanalsof
land donated by Abrar and of other people.
Today's a 200 bed hospital is operational
with all facilities of modern hospital and
approximately 90% of the patience are
given free treatment.
Vision
●

The philosophy of SAHARA for Life Trust

enshrines the paradigm on which its vision is
to be articulated. Core Ideology of the TRUST
is derived from its Core Value and Core
Purpose.
CORE VALUES:
Empathy towards alleviating suffering
Catalyst for ensuring service to the humanity
hard work & individual productivity Honesty &
Integrity Excellence in Reputation Financial
Transparency.
CORE PURPOSE:
To be a role model of as a transparent
replicable Trust and a tool for social change
Mission
●

The mission of the Trust is to

reach the unreached,
underprivileged, deprived and
disadvantaged in rural
population, who are either
totally, un-served, underserved,
or at best inappropriately served
with regards to health and
education.
Aims And Objectives
●

1. Provide free medical facilities

2. Bringing top of the line medical
specialist to the door steps of the
poor, free of cost.
3. Creating social awareness to
illiterate.
4. Providing shelter to the destitute
and exploited people.
5. Cultivating a spirit and a will to live
with esteem amongst poor people.
Types Of
●

Donations
v National International
Donations. Donations.
• Credit Cards.
• Credit Cards. • Cash, Check or
• Cash, Check or Bank draft.
Bank draft. • Donation in
• Donations in kind.
kind • Donate in
• SMS. Time.

• Donate Time.
Need Of Marketing For
●

NPO’S
Marketing is of growing importance to
many non-profit Organizations because
of the need to generate funds in an
increasingly the competition
Non-Profit Organization attempt to
achieve some other objectives then
profit. This does not mean that they are
uninterested in income as they have to
generate cash to survive. However their
primary goal is non- economics ,e.g. to
provide education.
Some non- profit organization see their
role as not only meeting current needs
of their customers but also educating
them in new ideas and issues and social
awareness.
u Most non-profit organization serves
several groups of publics. The two
broad groups are donors , who may
be individuals , company and public
institute , and clients, to includes
audience and beneficiaries. The
need is satisfied both donors and
clients.
u Non-profit organization are never
far from public’s attention. The
reason is that they are publicly
funded. All donors are interested in
how their money is being spent.
They have to be particularly careful
that they do not become involved in
controversy , which can result in bad
publicity.
Marketing Procedures
●

For Non-Profit
Organization

The marketing procedures

relevant to profit oriented
companies can also applied to
non- profit organizations.
Targeting marketing,
differentiations and marketing
mix decision need to be made.
Target Marketing And
●

Differentiation

uDonors
uClients
Marketing Mix
●

These are the marketing mix tools

uPrice
●Procedure of our
campaign

v For the promotion and awareness of

fundraising of Sahara For Life Trust.
v We have made a group of eight
members each. Which equally divide
four members in two groups.
v For the promotion and awareness we
have selected two areas in which we
select four universities each
vStay four days in every university
for the awareness of fundraising

vOur campaign duration is of 16 days

and this campaign will remain whole
Holy month of Ramadan.
Target Audiences
●
Broader
●

Objectives of
Media Campaign
Create awareness about
fundraising in Pakistan
amongst all (e.g. Citizens,
Businesses, universities
students and Employees etc.)
Empower all Citizens,
universities students,
Businesses, and Employees by
giving them information to use
the print media, mobile Sms
services delivery channels.
vThe Trust aims to achieve its mission by
raising fundraising;
Provision of totally free medical facilities to
the poor populace in the remote areas of
Pakistan.
Bringing top of the line medical specialists to
the door steps of the poor, free of cost.
Creating social awareness by indoctrinating
the illiterate.
Providing shelter to the destitute and
exploited people.
Cultivating a spirit and a will to live with
Anticipated
●

Benefits
Media Agency
●

As Sahara For Life Trust is non profit

•

organization, due to this reasons they are un

capable of hiring any media agency for its
promotion and due to shortage of budget also. As
shortage of budget Sahara For Life Trust it own
marketing department promote awareness of
fundraising. As non profit organization it is being
free sponsored by
• Print Media
• Electronic Media
• Seminars / Workshops
• Outdoor Advertisements
Any other may be suggested by Responding
•

Organization
●Sources of
incomes
 The main sources of incomes of
Sahara For Life Trust is donation
from following resources.
 Abrar ul Haq fund raising shows
 People of Pakistan and aboard
 Federal And Provincials
Government Of Pakistan
 Pakistani and foreign NGO’s
● Income and Sources of
Funding (Rs.)
Scope of Services
●

and
Communication
 The brief objective and scope of ours
media campaign is to create awareness
of fundraising to Universities Students,
Citizens, Businesses and Government
Agencies through various channels of
communication (Print Media like banner,
pamphlets etc). The awareness program
in the universities students not only
promotion of fundraising but also to
educate the masses through print
media, delivery channels, their usage
Channels of
●

Communication
 Print Media
 Electronic Media
●Budget for the
campaign
●Sponsors
For the promotion of Sahara For
Life Trust awareness and
fundraising the campaign is free
sponsored by Nokia “connecting
people”.
Let’s Work Together !
●
Conclusion
●

Perhaps the most important pattern of

•

nonprofit activity is the dominance of

fundraising. These organizations are
nongovernmental and nonprofit
distributing organizations, however,
public concern is directed at the
managers or directors of these
organizations, it is evident from the data
that the promotion and awareness of
fundraising, most of their revenues come
from donation campaign and sponsors.
This campaign is better for fundraising;
if trust goes in this campaign then they
can raise more funds.
Recommendation
●

The message should be communicated at frequent

•

intervals to school and universities students.

Because of the terrible economy, nonprofits already
•

are straining to meet skyrocketing demands for

services with gradually less revenues. Community
nonprofits cannot continue to do so much more with
so much less for very much longer, and they will
need additional support to build their capacity to
effectively utilize the significant new ways for
Pakistani to volunteer.
Pakistan President can encourage Pakistani to give
•

more to support each other.

In the Holy month of Ramadan, students don’t eat
•

anything because of fasting and give more and more

funds, Sadqas.
Develop a single system for volunteer management
•
References
●

 Waseem Hussain (Manager

MIS)
Email: mis@saharaforlife.org
Tel: 042-111-800-111-112
www.saharaforlife.org
 Rana Armughan Aslam
(Relationships Manager)
Email:
marketingmix@live.com
Tel: 0321-6306155
• Thank you