4 simple steps to zipcar freedom

1. Join
Reserving a Zipcar
For a couple hours or the entire day Do it online On your mobile. Its easy.

2. Reserve

3. Unlock

4. Drive

 Where is Zipcar positioned in its competitive landscape? Is the service model sound? What are the critical success factors going forward? What role do customers have within the Zipcar service model? With what other companies do customers have a similar role? In which instances might Zipcar want to manage customer behavior? What mechanisms should the company use to get these desired outcomes

Where is Zipcar positioned in its competitive landscape?

Position:- Low cost alternative to car rental and ownership Competitors: Owned car High cost taxi/ car rentals
Convenience Flexibility Easy to Use Cost saving Feel good about yourself

Car Rental
Daily Rate Gas Changes Insurance/ Damage waiver 21-25 age surcharge Parking Additoinal Fee Total Daily Savings

Rental Car 43 10 21.95 30 8 4 116.95

Zipcar 60 0 0 0 0 0 60 56.95

Car Owner Ship

Car Owner Ship Car Payment (inclusive depri) 315
Monthly Expenditure

Finance charges
Insurance Gas

62
134 81
Heavy User Several Trips each week and weekend trip out to the country (10 two hour, 2 three hour, 2 daily/ 24 hour reservations) (6 two hour and 2 four hour reservations)

290

Maintenance
Parking Total

76
175 843
Fair User

153 34

About one trip a week (4 one hour Low User reservation)

service model
1. Join
Reserving a Zipcar
For a couple hours or the entire day Do it online On your mobile. Its easy.

2. Reserve
3. Unlock

4 simple steps to zipcar freedom

4. Drive

Service attributes offered to customers

Convenience

Flexibility

Easy to Use

Cost saving

Feel good about yourself

What role do customers have within the Zipcar service model?

Belongingness (Car Ownership) of having a car

Punctuality :- returning on time

Additionally, Zipcar asks its customers to give up having face-to-face customer service. All reservations and issues needed to be resolved on the phone or online which could cause delays depending on the volume. Limited availability - This could potentially be an issue in the event the cars in your area are sold out. Although Zipcar is in different cities around the US, they are still pretty limited and may be in smaller markets that could benefit from this service.

With what other companies do customers have a similar role?

In which instances might Zipcar want to manage customer behavior?

Timely availability Maintaining vehicle in good conditions

What mechanisms should the company use to get these desired outcomes