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Mishal Ramesh Satyendra Sreekumar Suraj Vikash

Mission: We fulfill dreams through the experience of motorcycling, by providing an expanding line of products & services in selected market segment.

Atlanta Toronto U K Tokyo Hamburg Sydney

Atlanta

Toronto

U K

Atlanta Toronto U K Tokyo Hamburg Sydney

Tokyo

Hamburg

Sydney

• Type Public-1984, NYSE-1987 • Founded • Founder William S. Harley • Headquarters • Key Peoplewww.harley-davidson.com " id="pdf-obj-3-2" src="pdf-obj-3-2.jpg">
• Type Public-1984, NYSE-1987 • Founded • Founder William S. Harley • Headquarters • Key Peoplewww.harley-davidson.com " id="pdf-obj-3-4" src="pdf-obj-3-4.jpg">

Type

Public-1984, NYSE-1987

Founded

1903

Founder

William S. Harley

Headquarters Key People

Arthur Davidson Walter Davidson William A. Davidson Milwaukee, Wisconsin, USA James L. Ziemer (CEO)

Industry

Thomas E. Bergmann (CFO) James A. McCaslin (COO) Syed Naqvi (President, HDFS) Recreational Vehicles

Revenue

▲ 8.8 Billion USD (2008)

Employees

9,700 (2006)

Subsidiary

Buell, HDFS

Website

• 1901- Genesis, William S Harley plans for 116cc Pedal cycle engine • 1903- Developed power

1901- Genesis, William S Harley plans for 116cc Pedal cycle engine 1903- Developed power cycle with Arthur & Walter Davidson at Milwaukee's, Wisconsin 1907- Harley-Davidson motor Company Was Incorporated

1913- Famous ‘V-Twin’ Engine built. Produced >16,000 units 1917- WW1, 20,000 units to U S Military 1920- Largest Producer, Dealers in 67 nations, >28,000 units

• 1901- Genesis, William S Harley plans for 116cc Pedal cycle engine • 1903- Developed power

1933- Manufactured 3wheeler goods carrier to Survive 1942- WW2, 90,000 units to U S Military

1969- Acquired by American Machinery & Foundry Co. (AMF) 1970’s- Labour Strike & Japanese competition, on the brink of bankruptcy

contd….

• 1981- Acquired by group of 13 investors, led by William G Davidson • 1990- Launched

1981- Acquired by group of 13 investors, led by William G Davidson 1990- Launched Fat Boy, became Market Leader

1990’s- Acquired Buell motors & entered Sports segment

1998- Claims of Stock Price Manipulation

2002- The famous ‘V-ROD’

2007- Strike of Workmen

2008- Acquired MV Agusta for $109 mn

2008- Opening of Harley-Davidson Museum, 12 th july

Motorcycles

>$6,999 Men's
>$6,999
Men's
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items

Product Line

Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
>$11,999 >$15,899 Accessories Kids Womens
>$11,999
>$15,899
Accessories Kids
Womens
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items

>$14,999

Gifts Items

Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
Motorcycles >$6,999 Men's Product Line >$11,999 >$15,899 Accessories Kids Womens >$14,999 Gifts Items
FIRE DEPT.

FIRE DEPT.

FIRE DEPT.
FIRE DEPT.

Income over years

1200000

1000000

800000

600000

400000

200000

0

97 99 01 03 05 07
97
99
01
03
05
07
N et In co m e(in U S $)

N et In co m e(in U S $)

Competition !!!! BMW, Germany

Daelim, S. Korea02.6% Ducati, Italia Honda, Japan Kawasaki, USA Polaris, Britain Suzuki, Japan Yamaha, Japan HDMC, USA

02.3%

00.9%

21.7%

13.6%

01.5%

12.6%

10.0%

34.8%

2007

HDMC

INDUSTRY

 

Median age

44.4 yrs.

32.6 yrs.

   

Median Household Income

$80,700

$42,500

Male

95%

90%

Married

57%

49%

Occupation

Blue Collar

53%

55%

White Collar

40%

31%

 

Education

High School Graduate

90%

75%

College/Degree

44%

38%

52%

33%

Owned Harley-Davidson® motorcycle previously at any point during lifetime

Owned a competitive motorcycle previously

15% First motorcycle purchased

The Indian Connection

Meeting with Mr. Kamal Nath (Minister of Commerce and Industry) on April 2007

13 th April 07 relaxation of emission norms

Quid-pro-Quo with American government

Initial sales target 500 units for 3 years

S W O T analysis

Strengths

Weakness

American company Huge fan following Range of good products

Bad boy image High cost Poor emission records

Opportunity

Threats

Large untapped market Booming tourism sector Movement of customers towards high end products

Competitors Restrictive government policies Time

HARLEY DAVIDSON ON INDIAN ROADS

Model

US $

Indian Rs

(approx)

Sportster®

$6,999

5,97,000/-

Dyna®

$11,999

10,23,000/-

Softtail®

$15,899

13,55,000/-

VRSC®

$14,999

12,80,000/-

Touring®

$16,999

14,50,000/-

HARLEY DAVIDSON ON INDIAN ROADS Model US $ Indian Rs (approx) Sportster® $6,999 5,97,000/- Dyna® $11,999

Prices have been arrived at by calculating the various surcharges and import duty amounting to 103% of original rate (www.thekneeslider.com) Exchange rate – US $ (in Rs.) 42.79/- as on 30/07/2008 Price in US $ courtesy –www.harley-davidson.com

Facts & Figures from www.harley-davidson.com

THANK

YOU