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Flavored Bread
Group Members
Names I.D.
Sr #
► AtifIqbal 073605-058 13
► Faisal Adil 073605-069 19
► Omer Hayat Khan 073605-076
21
► Malik Allah Razi 073605-087 29
► Faheem Nawaz 073605-088 31
Introduction
► Explanation of
Innovation
►Trend
►Potential
Mission Statement
Indirect Competitors
►Cakes
►Biscuits
►Cookies
►Pastries
Substitute Competitors
►Dawn Bread
►Vita Bread
►Bunny
Goal
►Geographic
►Psychographic
►Behavioral
Target Analysis
►Income Groups
►Youth
►Travelers
Product Analysis
►Brand Name
►Logo
►Trademark
FAB Analysis
►Features
►Attributes
►Benefits
Quality Function
Ingredients
►Flour
►Liquid
►Yeast
►Fats
►Sugar
►Salt
Distribution
&
Channels of
Distribution
Promotion
Strategies
► Product position Strategy
the customer believes
► Value
► Features
► Benefits
► Basic strategies
By attribute or benefit
By use or application
By user
By product or service class
By price or quality
Advertising strategy
► Position the product:
► Investing in creating a stronger
brand personality:
► Using the Internet / Web site:
► Ad strategy deals with the big
strategic issues:
Branding,
Positioning,
Media.
► Psycho-Dynamics
What is going on the brain of the
customer?
Consumer Involvement Theory (CIT)
►How the consumer relates to the purchase
►High to low involvement.
Always changing
► Above the line sales promotion
TV,
Radio,
Newspaper,
► Advertising objective
To earn profits
To compare,
To gain attention,
To inform,
To persuade, or
To remind our customers about our
product
► Campaign theme
► Reach
► Frequency
► Media Vehicle
Proper Budget Allocation
Advertising
► In
order to keep the advertising
budget in line with promotional and
marketing goals Artesian have focus
on the followings:
Target consumer
►Householders
►Restaurants
Health conscious
Profit is earned for each Rupee spent on
advertising
► Slogan
“Healthier slice of life”
► USP
“The bread which build strong bodies and
which has the flavor of your choice.”
► Push strategy
► Promotional Materials
Banner & Hoardings
Point of sale (POS) Terminals
Fairs and Exhibitions
Broachers and Leaflets
► Marketing Skimming:
► Price Elasticity:
People
► Key People with Specific Skills
► HR number including managerial
and non managerial staff
► Physical evidence
► Land and Building
► Location and side details
Market Entry strategy
Market Entry strategy
1. Guerilla Attack
6. Publicity
SWOT Matrix
►External Threats
►External Opportunities
►Internal Strengths
►Internal Weakness
Matching the SWOT matrix
► Total sales
Conclusion