Cafe Industry In India

By - Sandeep Mishra

Industry Background
The caf market in India started developments in the 1990s. India is the sixth largest producer of coffee and with the rising developments in the caf market, the consumption of coffee is also rising. Coffee has turned out to be a trendy beverage for the young population of the country and with the high ratio of young population in India. According to India Coffee Shops & Caf Market Forecast & Opportunities, 2017 The coffee shops and caf market in India is expected to witness phenomenal growth in the next five years. Mumbai turns out to be the most expensive city for average bill amount of caf and Kolkata remains to be the least expensive. "Indian Cafe Market" said the $230 million cafe market is expected to a $410 million industry by 2017.

Consumer Behavior in India Caf Market

India has pre-dominantly been a tea consuming country and coffee has been a luxury drink.

Following are factors which generally affect consumer behavior

Changing Lifestyle Increasing Disposable Income/Purchasing Power Parity Spending on Beverages Rising Middle Class Young population

Market Trends, Developments & Opportunities

Rising Investments Merchandising Coffee Lounge Focus on Food & Localize Menu Liqueur Coffee Newer Territories New Players Entering the Fray

Caf Industry Players

Caf Coffee Day Barista Lavazza Caf Javagreen Coffee N U Costa Coffee Coffee Bean and Tea Leaf Mocha Gloria Jeans The Chocolate Room

Starbucks Dunkin Donuts

Caf Market Share In India

Players
Caf Coffee day Barista Costa Coffee Others Total

Outlets
1270 188 48 494 2000

http://thinkrasta.wordpress.com/2012/03/23/come-to-starbucks-the-one-opposite-cafe-coffee-day/

Driving Factors
Expansion/Growth Product/Service Innovation Collaboration/Partnership

Image/Lifestyle
Technology

Key factors that determine success in the future

Product and Service Innovation in the Future Technology Education About Coffee Cooperation Quality Control, Consistency Meeting Demand Role of Regulations

Links of sources of Secondary Data Caf Industry In India http://www.businesswire.com/news/home/20110520005507/en/R esearch-Markets-India-Coffee-ShopsCafes-Market-Outlook http://www.grin.com/en/e-book/111348/coffee-shop-industry-astrategic-analysis

http://coffee.wikia.com/wiki/Coffee_industry_of_India
http://www.siliconindia.com/news/business/Coffee-Chains-AGrowing-Business-In-India-nid-147376-cid-3.html http://articles.economictimes.indiatimes.com/2012-1019/news/34584301_1_technopak-share-cafe-market http://www.techsciresearch.com/1890

Thank You

IBS Mumbai