Law on Intellectual Property

Prepared by: Mailene A. Caparroso

Trade Name .

510 stores worldwide Total system sales of more than P82 billion by end of 2011.752 restaurants in the Philippines 79 in other countries  has 2. .

History •opened Magnolia Ice Cream Parlor sometime in 1978. Charge of Franchise Development) . •engaged the service of Manuel Lumba (Management Consultant.

A Well-Loved Brand Customer satisfaction has always been key to Jollibee’s success. A company that values family At the heart of its success is a family-oriented approach to personnel management. spaghetti. Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines. Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal. making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines. Never losing sight of its goals. chicken and some Filipino dishes. .International presence of Jollibee stores -Jollibee is an American fast-food restaurant with Filipino-influenced dishes specializing in burgers.

Great tasting products and quality systems Jollibee’s growth is due to its delicious menu line-up – like its superior-tasting Chickenjoy. . topping that of other popular fast-food restaurants in the Philippines such as McDonald's and Wendy's. Red Bee's Success In The Food Service Industry From its famous trademark. "YumBurger" and "ChickEnjoy". and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs. a red bee wearing a blazer and a chef's hat. and efficient manufacturing and logistics facilities. as well as its menus. And because of its popularity in the food-service industry. mouth-watering Yumburger and Champ hamburger. it clearly indicates that the restaurant were made to satisfy the joys and laughters of the Filipino children. Jollibee is now considered as the biggest fast-food restaurant in the country.

The Jollibee’s mission statement “we bring great taste and happiness to everyone” is possible. . reachable and somehow curative Jollibee is well-known to most Filipino children with its “Bee Happy” service mark.

and cafe services NOT AVAILABLE Goods and Services: Mark Description: Type Of Mark: Service Mark Published For Opposition 3/18/2003 Date: JOLLIBEE FOODS CORPORATION Last Applicant/Owner: Metro Manila Why is this contact information displayed? Mark Drawing Code: Design Search: Register Type: Disclaimer: Typeset (Words/letter/Number) (NO DATA) Principal (NOT AVAILABLE) Leslie Bertagnolli BAKER & MCKENZIE ONE PRUDENTIAL PLZ STE 3500 130 E RANDOLPH DR CHICAGO. cafeteria services. IL 60601 Correspondent: Classification Information International Class Code(s): US Class Code(s): Primary Class: Class(es) Status: First Use Anywhere: First Use In Commerce: 043 100. Active 2/1/2001 8/26/2001 . catering services. 101 Services for providing food and drink. self-service and fast-food restaurant services.Word Mark: Status/ Status Date: Serial Number: Filing Date: Registration Number: Registration Date: BEE HAPPY SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED4/22/2011 76355920 1/7/2002 2830503 4/6/2004 Restaurant services. temporary accommodations.

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