Law on Intellectual Property

Prepared by: Mailene A. Caparroso

Trade Name

752 restaurants in the Philippines 79 in other countries

has 2,510 stores worldwide

Total system sales of more than P82 billion by end of 2011.

History
opened Magnolia Ice Cream Parlor sometime in 1978. engaged the service of Manuel Lumba (Management Consultant, Charge of Franchise Development)

International presence of Jollibee stores

-Jollibee is an American fast-food restaurant with Filipino-influenced dishes
specializing in burgers, spaghetti, chicken and some Filipino dishes.

A company that values family

At the heart of its success is a family-oriented approach to personnel management, making Jollibee one of the most admired employers in the region with an Employer of the Year Award from the Personnel Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.

A Well-Loved Brand
Customer satisfaction has always been key to Jollibees success. Never losing sight of its goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines.

Great tasting products and quality systems

Jollibees growth is due to its delicious menu line-up like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and logistics facilities.

Red Bee's Success In The Food Service Industry

From its famous trademark, a red bee wearing a blazer and a chef's hat, as well as its menus, "YumBurger" and "ChickEnjoy", it clearly indicates that the restaurant were made to satisfy the joys and laughters of the Filipino children. And because of its popularity in the food-service industry, Jollibee is now considered as the biggest fast-food restaurant in the country, topping that of other popular fast-food restaurants in the Philippines such as McDonald's and Wendy's.

The Jollibees mission statement

we bring great taste and happiness to everyone is possible, reachable and somehow curative

Jollibee is well-known to most Filipino children with its Bee Happy service mark.

Word Mark: Status/ Status Date: Serial Number: Filing Date: Registration Number: Registration Date:

BEE HAPPY SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED4/22/2011 76355920 1/7/2002 2830503 4/6/2004 Restaurant services; self-service and fast-food restaurant services, catering services, cafeteria services, and cafe services NOT AVAILABLE

Goods and Services:

Mark Description:

Type Of Mark: Service Mark Published For Opposition 3/18/2003 Date: JOLLIBEE FOODS CORPORATION Last Applicant/Owner: Metro Manila Why is this contact information displayed? Mark Drawing Code: Design Search: Register Type: Disclaimer: Typeset (Words/letter/Number) (NO DATA) Principal (NOT AVAILABLE) Leslie Bertagnolli BAKER & MCKENZIE ONE PRUDENTIAL PLZ STE 3500 130 E RANDOLPH DR CHICAGO, IL 60601

Correspondent:

Classification Information International Class Code(s): US Class Code(s): Primary Class: Class(es) Status: First Use Anywhere: First Use In Commerce:

043 100, 101 Services for providing food and drink; temporary accommodations. Active 2/1/2001 8/26/2001