WELCOME/BIENVENUE

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Incredible India

Joie De Vivre
Service Entrepreneurship

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Product & People

Product
Travel Agents for International Tourists to India Position around safety Gives several benefits such a GPRS tracking system End to end services

People
50% full time staff & 50% part time depending on the seasonal demand An IT system having records of (Outsourced) Support staff i.e. Drivers, Hotels, Tourist Guides, GPS tracking and real time identification of staff. develop a strong culture staff member follow the policy of Atithi Devo Bhava

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Unique Value Proposition

Service rendition focussed on Tourism and Safety

Ensuring End to End service delivery right from Pick up of client to ensuring his safe return. Ensuring Safety by using GPS Tracking systems Studying Crime Hit zones in India and mapping Tourist spots and those with low crime rates
Moments of Truth Built around Service Delivery.

Marketing Around Safety and End to End Services.

Tourism Analytics

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Service Establishment Setting

Our Key Areas

Our value proposition is to promote Tourism and emphasize safety We will target both tourist spots and those places with relatively lower Crime Index numbers

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Service Pricing

Service Categories
Luxe Vivants (Luxury class):
Premium Hotel Booking Business class Flight Booking Chauffeuring in Premium vehicles Personal Travel attendant Customised Restaurant, Destination setting

Luxe Vivants Budgetaire Vivants

Rs 4,50,000 (Tax Incl)

Rs 1,40,000 (Tax Incl)

Budgetaire Vivants (Budget Class):

Economy/Deluxe Hotel Booking Economy Class Flight booking Standardised Restaurant and Destination setting Standardised inter-destination travel

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Service Process

How we would create Value Add

Main Touch Point of Customer Locally empowered. One point Contact for customers

Maintains Customer/staff database. Oversee overall operations. Directly reports to Planning Team

Planning and control Feedback Relationships with corporate. Marketing and Travel portal.

Recruitment and Training

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Service Process Flow

Travel Portal (Client Queries and Bookings)

Client Arrival

Customer Touch Point

Moment of Truth process around stay and holiday

Feedback and testimonials

Marketing (Testimonials, Safety and Tourism Analytics)

Our End to End Service Plan

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The Indian Tourism Market

Growing Opportunity
160

Market Size (Billion $)

151 140 121 120 100 80 60 40 20 0 2011 2012 2013 2014 Market Size (Billion $) Log. (Market Size (Billion $)) 130 140

Market was valued at 121 billion $ as of 2011 Market grew at a rate of 229% between 1990 and 2011 CAGR for the future is expected to be 7.7% 6.29 million tourists visited India in 2011 Medical tourism in India is also expected to grow by 30% to Rs 9500 crore by 2015

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Target Customer
The Americans and the British most frequently visit India

1. Targeting US and UK. 2. Universities. 3. Families for Holidays. - The FTAs for Leisure Holiday and Recreation are declining in India in recent years. One of the resons is safety. (www.incredibleindia.org -> Circular On Women Safety.)

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Promotion
Coupon/ Promotion Code Special Pack Discount Festive discounts Mobile coupons on TOI app

Discount

Social Media

Ads on Facebook Referral Share on Facebook

Banner Ads

Travel Blogs/ Forums/ Youtube

Google

Ad words SEO

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Physical Evidence
Convenience

Trust

Good Service Experience

Security

Convenience

Best package Rich Information & Images Safe Buddy Mobile App - Drivers Name, Timings - Places to Visit Travel Guide e-book - Essential Emergency Contacts24*7 Customer Care Friendly staff ( drivers/guides)

Trust

Transparency & Reliability of information & processes Liaison officer GPS tracked cabs Mobile App

Security

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Thank You for a joy ride with us

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