Maruti Suzuki

The company that allowed the middle class Indians to dream bigger.

Introduction
Embarking on its journey 25 years ago with
just over 800 units, the countrys largest car maker ,Maruti Suzuki India, has driven past the milestone of producing 80 lakh cars. Since the rollout of the first Maruti 800 from its Gurgaon plant on 14 December, 1983, the company has so far produced a total of 81,05,228 cars of its 14 models as on 31 July from its Gurgaon and Manesar facilities. Maruti 800 alone accounts for over 27 lakh units, of which more than 25 lakh units were sold in the

 The chairman of Maruti Suzuki India(MSI) R C

Bhargava said The company has passed through many memorable moments in these years and overall it was a steady and satisfactory journey, although with some bumps on the way, he added.
Late PM Indira Gandhi had great hopes from the Maruti and with tears in her eyes she said

"And it is my desire that this motor car will serve the

ordinary people of India and they will have no complaint about it. I hope it will contribute in every aspect of the nation building."

The Logo

The year 1983

December 14, 1983 was clearly an

emotional moment for Mrs Gandhi. Not only was it the birth anniversary of her son Sanjay Gandhi, but it also marked the fulfillment of his dream: the "people's car". It was a struggle, recalls R.C. Bhargava, the chairman of Maruti Suzuki India, especially since they had less than two years to look for an associate, get plant and machinery and develop the product. The toughest part

A director of Suzuki Motors was travelling to India, when he read a story about Maruti looking for a partner. On October 2, 1982, Maruti and Suzuki signed the dotted line and "the mad rush began. After this they had an idea of manufacturing and selling 100,000 cars in a country which had only seen sales of 35,000-40,000 cars every year, for the last ten years, that was daunting.

The facility

Maruti Suzuki has two state-of-the-art

manufacturing facilities in India. The first facility is at Gurgaon spread over 300 acres and the other facility is at Manesar, spread over 600 acres in North India.

The gurgaon facility

Maruti Suzuki's facility in Gurgoan

The Gurgaon Plant

While the three plants have a total

installed capacity of 350,000 cars per year, several productivity improvements over the years have enabled the company to manufacture nearly 700,000 cars/ annum at the Gurgaon facilities. The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. More than 50 per cent of the shop floor

The Manesar facility

The Manesar facility has been made to suit Suzuki Motor Corporation (SMC) and Maruti Suzuki India Limited's (MSIL) global ambitions. The plant was inaugurated in February 2007. At present the plant rolls out World Strategic Models Swift , A-star & SX4 and

There is a high degree of automation and robotic control in the press shop, weld shop and paint shop to carry on manufacturing work with acute precision and high quality. The plant is designed to be flexible: diverse car models can be made here conveniently owing to automatic tool changers, centralized weld control system and numerical control machines that ensure high quality.

Values
They believe that their core value drives them in every endeavor.

Customer obsession fast flexible and first mover innovation and creative networking partnership openness and learning.

Sustainability

Economic sustainability
The complex nature of automobile industry places huge responsibility on the Original Equipment Manufacturers (OEMs) like them. In addition the sustainability of a number of enterprises in the value chain of the automotive industry depends on them. One Component One Gram Weight Reduction They launched the "One Component, One Gram Weight Reduction" program to improve component designs with an objective to reduce raw material usage. This has

Suggestion Schemes
The Suggestion Scheme of the company continues to motivate employees for creativity and innovation. Collectively, the employees of the company implemented over 100,000 suggestions giving the company an annualized saving of over Rs.700 Million. The employees are duly recognized and rewarded financially for their contribution.

Support to vendors

As far as the vendors are concerned, the company has supported vendors with short term financial loans while imparting them

Environmental sustainability
At a product levelTo them, environmental
sustainability begins with their products. The KBseries engines introduced in 2008-09 are the most fuel efficient and environment friendly engines.

At the Production AreaThe multi axes painting robot

at paint shops has improved paint transfer efficiency and thereby reduced paint consumption and paint sludge generation.

Sheet metal press stampings coming out of the press shop are reused at the company's sheet metal component suppliers that make smaller parts for use in car manufacturing. The protection caps of sensitive components and supply bins are collected and are sent back to the suppliers for reuse. The company has introduced Production Management System to identify wastages in the manufacturing process and to

Power and ResourcesThe company has its own

captive power plants to meet its power requirements and of its joint venture companies located in its vicinity. The major fuel used for power generation is natural gas. They are a zero waste water discharge company. Canal water is the main source of fresh water. All the waste water generated is recycled and reused. The company has constructed Rain Water Harvesting structures within the factory premises to collect rain water and recharge back into the aquifer below ground level. Total recharge rain water handling storage and recharging capacity is 20,000 cubic meters.

The steam generated from exhaust gases of gas turbine is used as a prime mover for compressor to reduce electricity consumption. This steam is then further supplied for process requirement during car

Awareness and PromotionThe

company celebrates Environment Month in June every year to promote awareness about environment protection among its employees, suppliers and local communities. Various activities are organized such as tree plantation, nukkar nataks (Street Shows) for community people, training programs for employees and suppliers. In 2008-09, the company planted over 1000 trees in Manesar

National Road Safety Mission

Maruti Suzuki considers road safety to be an

integral part of its social initiatives. Taking forward its commitment to road safety, Maruti Suzuki has adopted a National Road Safety Mission launched in Dec 2008 under which 500000 people will be trained in road safety in the next three years. This will be done through the two channels - Institute of Driving Training and Research (IDTR) and the Maruti Driving Schools spread across the country. Of the 500,000 people to be trained, at least 100,000 will be people from underprivileged section of

National Road Safety Mission Logo

Institute of Driving Training & Research

With the launch of IDTRs, Maruti Suzuki introduced world

class driving training facilities to India. These include scientifically laid-out driving tracks, advanced computer simulators and a theory module for class room training. IDTR at Loni, started in 2000 in collaboration with the Delhi government, is spread over 14.6 acres. It caters primarily to commercial vehicle drivers. In 2006, the second IDTR was set up at Sarai Kale Khan, South Delhi to focus on personal car and Light Motor Vehicle drivers. They have recently added two IDTR's one in Uttrakhand and another at Gujarat. Taking a step forward the Institute at Vadodra ( Gujarat) will not only impart driving training and contribute to road safety, it will also offer automobile technical training to Gujarat's tribal and under-privileged youth to strengthen their employability. For the future, Maruti Suzuki will continue its endeavour

The Logo Of IDTR

Maruti Driving School

Road safety is a key concern area for both the government
and people on the road. according to various studies lack of professionalism in driving and untrained drivers are primarily responsible for the majority of road accidents.

As a part of our initiative to improve road safety and inculcate safe and systematic driving habits among people. Maruti Suzuki has opened Maruti Driving Training School (MDS) modelled on International Lines, where there are components of Classroom Training, Practical Training and Attitude Training. There are world-class Simulators to give a hands-on feel to learners before taking the vehicle on the road, which is especially beneficial to those who have a fear of driving. These also simulate various road and weather conditions like fog, dim light, uphill and downhill terrain, to provide comprehensive training to learners.

The Logo Of Driving School

Women and Driving

In the early 1990s, it was quite a discovery to see

women drive a car in India. It was completely a man's domain, and women mostly used public transport or were led by chauffeur - driven cars. One of the limiting factors were the kind of cars that were available in the Indian market at that time; cars were often bulky and difficult to drive. Today, the Indian woman has moved beyond her traditional roles. The transition from a humble homemaker to a tech savvy, independent, decision maker has happened and women in India today occupy an important place in the society. Maruti Suzuki brought in the first car that was easy to drive and park in the Indian sub-continent

 Maruti Suzuki has been actively promoting

Maruti Suzuki and motor sports

motorsport in the country for over a decade now. To popularize action sport, the Maruti Suzuki motorsport calendar is packed with exciting motoring events. Be it for a motorsport enthusiast, an amateur or a professional, there are events that offer the thrill and joy of motorsport to one and all. The events include Women's Power Drive, Autocross, Treasure Hunt and professional rallies including Maruti-Suzuki Raid-de-Himalaya and Maruti Suzuki Rally Desert Storm. These events provide rallying thrills as well as promote safe driving habits.

For families, there are events like

Women's Fun Drive and Treasure Hunt throughout the year, across cities. There are also Mileage rallies for their brands across India. This year they organised a Maruti Suzuki-Autocar Young Driver 2009, a nationwide search for India's best young driving talent. This competition tested the competitors' knowledge of traffic rules, awareness of road safety along with their real-world driving skill. The contest was

Top three successful models

Maruti Suzuki India Limited was initially called as
Maruti Udyog. Maruti Udyog was tied up with Suzuki Motor Corporation to produce cars in India. Below mentioned are the top 3 models of Maruti, the brand that helped Indian automobile market stand in its feet. Maruti Suzuki 800:The iconic 800 is the first car launched by Maruti in India. This model though started its production in 1983; it still remains the etched as the best of the all-time favourite cars in India. Maruti Suzuki 800 had ruled the Indian car market by topping

The earlier version and maruti 800

It is also offered with AC and without AC in metallic and non-metallic editions. The Maruti 800 is a true family car in spite of the tightly packed interiors. The Maruti 800 has been upgraded through the years but still, to a large extent, remains the same as it was launched. Maruti Suzuki Alto: The Maruti Suzuki Alto, launched in 2000, was a city car similar to the Maruti 800. The Maruti Alto in recent years has cannibalized the sales of the Maruti Suzuki 800 has topped the sales charts. The Alto crossed the million- mark and remains as the best-selling car since the time it was launched till 2006. With the trump cards of

The car was exported to Europe and several other countries. It has over the time reduced its price and this has made a huge difference in the acceptance of the model. Maruti Suzuki Swift: The Maruti Suzuki Swift was launched in 2005. The car has an incredible combination of great styling, unbeatable technology and attractive price tag attached to it making it a success story in India. It is a sporty hatchback that can very comfortably seat five people. The Swift is available in five versions and is available in both petrol and diesel powered engines. The car has spacious interiors with highly intricate safety features. The diesel version has a standard engine immobilizer but it is

Alto and swift

The year 2010

Maruti Suzuki, India's largest manufacturer of passenger cars,
launched Eeco, a multipurpose vehicle here. Maruti had rolled out Eeco at Auto Expo 2010, recently held in New Delhi. "The initial response to Eeco is very good. It will be available across all our counters in the country," Maruti Suzuki India Chief General Manager (Sales), R S Kalsi, told reporters while unveiling the vehicle here on Wednesday. Maruti Suzuki Eeco is a five-door, C segment vehicle with a 1200 cc engine. The company has launched three variants of Eeco at a price range of Rs 2.7 lakh3.03 lakh.

Maruti Eeco

2010 will be the toughest year for MARUTI SUZUKI said the MD Shinzo Nakannishi. He also added that, Maruti is planning to make Alto more price efficient. There is a room for further reduction(price). We have to look at that and are asking vendors to reduce costs further. If they succeed, we will pass on the benefit to the customers.

Further he said that there is no chance

THANK YOU