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Mission

To become a pioneer and distinctive company in


manufacturing and marketing bakeries, sweets, and toffee worldwide by fulfilling customers expectations

Vision Value

To be leading and forward looking food company committed to satisfy consumers with a delightful, healthy and hygiene product range.

Our values serve as a compass for our actions and describe how we behave in the world.

Biscuit industry contribute Rs 8000 crores to the FMCG industry. Biscuit contributes to over 33% of total production of bakery. Per capita biscuit consumption in India is 2.1 kg as compare to 10 kg per capita consumption in USA, UK & Europe. It is classified under two sectorsOrganised & unorganised Organised sector contributes 70% while unorganised sector contributes 30% of total market share of biscuit.

ANNUAL PRODUCTION OF BISCUITS(IN LAKH METRIC TONNES)


18 16 14 12 10 8 6 4 2 0

ANNUAL PRODUCTION OF BISCUITS(IN LAKH METRIC TONNES)

This profile envisages the establishment of a plant for the production of

biscuit with a capacity of 1,500 tonnes per annum.


The present demand for the proposed product is estimated at 14,798 tonnes per annum. The demand is expected to reach at 20,141 tonnes by the year

2020.
The plant will create employment opportunities for 150 persons.

The total investment requirement is estimated at about $9,920,000.

The project is financially viable with an internal rate of return (IRR) of 15 %


and a net present value (NPV) of $2 million discounted at 8.5%.

Source of fund Promoters

Participation (%) 40%

Shareholders funds
10% Debentures Bank loans

35%
10% 15%

Description
Machinary and Equipment Factory and Office Building Working Capital Auxillary Items Pre-Operational Expenses Gross Total

Cost
4,900,000 2,000,000 2,000,000 7,20,000 3,00,000 9,920,000

Crackers
Butter Puff Marvell Saltish

Gluco Marie Sooper Whole Wheat Slice

Plain Sweet Biscuits

Nuts

Cream Biscuits Choco Vanila Sandwich Chocolate Sandwich Lemon Sandwich

Peanut Pik Peanut Pista

Porters Five Force model


Substitute Traditional Indian homemade snacks, Bread, Package Snacks Bakery product. New Entrants Capital Sensitive: Manufacturing, Advertising, Distribution network,

Suppliers` Basic commodities : Wheat, Sugar. Increasing price

High competition Among existing players

Customer Many biscuit from low to moderate Range, Like of bakery product

HIGH

LOW

Strengths Brand building capabilities: Brand image of the company existing in the industry, every company has a strong brand image to consumers. Diversified product range of the industry covering al segments. The depth of distribution Low and mid price range of the products

Weaknesses
Dependence on retailers and grocery stores for displaying diversified products on shelf. Lack of technology up gradation.

Opportunities
Indian Biscuit Manufacturers Association (IBMA) estimates annual growth of around 20% in next couple of years.

The $220 Billion food industry is expected to grow to $300 Billion by 2015.

Per capita consumption of Biscuits in the country is only 1.8 kg as compared to 2.5 kg to 5.5 kg in South East Asian countries and European countries, and 7.5 kg in USA.

Opportunity to further grown in Urban & Rural market; Current penetration levels are, Urban Market: 75% to 85% Rural Market: 50% to 65%

Threats
Fluctuations in the prices of raw materials, transportation costs & distribution cost due to high wedges and oil prices, Emerging local bakery products.

Recruitment practices and strategies:


on campus, walk-in

Training and development:


workshops, R&D.

Dispute settlement machinery:


arbitrary

Motivation techniques:
performance appraisal, incentives, internal challenges sessions, strategic meetings, projects handling.

Competitive advantage:
strong team spirit, diversify skills.

After liberalization several policy measure have been taken with regard to regulation and control ,export and import,fiscal policy exchange and interest rate control taxation , export promotion and incentives to food processing and biscuit industries. As per extent policy foreign direct investment up to 100% is permitted under the automatic route in the food infrastructure like food park , cold chain and warehousing . As far as food retail is concerned the FDI policy does not permit FDI into retail sector except single brand product retailing . This policy is uniform for all retailing activity. Food processing industry is one of the growing area identified for exports. Free trade zones (FTZ)and export processing zones (EPZ)have been set up with all infrastructure. Sales tax on biscuit :- FBMI has urged state to fix the rate of VAT on biscuit at the minimum level of 4% meant for items of mass consumption because it is consumed by the different section of society including the poor sections.

FBMI, Established in 1950. The FBMI represents the organized biscuit industry consisting of small scale, medium and large biscuit manufacturers located in all zones and all States of the country. As the apex body of the biscuit industry, the Federation strives to serve its members in particular and the biscuit industry in general.

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