Setting up of college canteen in SIS college Jai hind college St xaviers college

RETAIL STRATEGY

PRESENTED BY:

POOJA JAIN 113 MAMTA BOIR 114 SHRADDHA HANDE 115 NAZMIN SHAIKH 116 GAURAV GONDAKE 102 PRATIK SONAWANE 104 DEEPALI WANKHEDE

MEANING & DEFINATION

Retail strategy is clear and definte plan that the retailer outlines to tap he market and build long term relationship with the consumers. According to Dr. Ramkishen, Retail strategy comprises the competitive moves and business approaches that managers employ to attract and please costomers. It also includes conducting the opertions to grow the business successfully so as to achieve the targeted objectives.

Steps involved in Retail strategy

Defining the business Short term & long term objectives. Identifying the target market Deciding the broad direction. Implementation. Evaluating and revising.

MARKET STRATEGY
Target market. Retail format Sustainable competitive advantage

TARGET MARKET

RETAIL FORMAT

SUSTAINABLE COMPETITIVE ADVANTAGE

SEVEN IMPORTANT OPPURTUNITIES

Customer loyalty Location HRM Distribution & information system. Unique merchandise. Vender relations Customer service.

MUNTIPLE SOURCE OF ADVANTAGE

Do not rely on single approach Need multiple approaches to bulid high walls Good value customers. Strong brand name.

STORE MANAGEMENT FOR COLLEGE CANTEEN

PRESENTED BY: MONICA SHINDE 88 NEHA KASBEKAR 92 JENNIFER MONTEIRO 91 ANITA YADAV 111 AKHILA WUNNAM 75 PREETI FUNDE 97

STORE MANAGEMENT
INTRODUCTION DEFINITION

STORE PLANNING FOR CANTEEN

EXTERIOR & INTERIOR BUILDING DESIGN ALLOCATION OF SPACE ARRANGEMENT & LOCATION OF DEPARTMENTS

STORE LOCATION FOR CANTEEN

DEPENDS ON STATUS, POPULATION & INFRASTRUCTURE HELPS GENERATE MORE FOOTFALL LOCATED AT HIGH CUSTOMER TRAFFIC AREA (at the centre) EASILY APPROACHABLE

CANTEEN LOCATION- AN IMPORTANT DECISION BECAUSE:

1. LARGE CAPITAL INVESTMENT 2. TARGET CUSTOMERS CONVENIENCE 3. NATURE OF MERCHANDISE 4. PROXIMITY 5. SUSTAINABLE COMPETITIVE ADVANTAGE

STORE DESIGN FOR CANTEEN

WALL COLOUR TABLES & CHAIRS LIGHTING SPACING VENTILATION SANITATION & CLEANLINESS UTENSILS

STORE DESIGN & RETAILING IMAGE MIX

EMPLOYEES MERCHANDISE FIXTURE TYPE SOUND TYPE ODOUR TYPE VISUAL TYPE

FACTORS FOR BUILDING GOOD STORE IMAGE FOR CANTEEN

AMBIENCE FOOD QUALITY & TASTE COMPETITIVE PRICES FRIENDLY STAFF CHOICES & MENUS GOOD SERVICES GOOD PRESENTATION PLACE & LOCATION

OBJECTIVES OF GOOD STORE DESIGN

1. IMPLEMENT THE RETAILERS STRATEGY 2. INFLUENCE CUSTOMER BUYING BEHAVIOUR

3. PROVIDE FLEXIBILITY
4. CONTROL DESIGN & MAINTENANCE

THE SPACE MIX FOR A COLLEGE CANTEEN

SEATING AREA (consumption area)- 60%
KITCHEN AREA (production & storage area)- 25%

CIRCULATION AREA- 15%

EFFECTIVE CANTEEN SPACE MANAGEMENT

1. SMOOTH & EFFICIENT CUSTOMER FLOW 2. EASY CUSTOMER REACH 3. CREATE COME-BACK FEELING 4. CREATE FEELING OF COMFORT

STORE LAYOUT
STORE LAYOUT INVOLVES PROPER PLANNING OF SPACE & DESIGN & PRESENTATION OF THE CANTEEN TO PROVIDE THE CUSTOMERS WITH A COMFORTABLE EXPERIENCE IN ORDER TO INCREASE THE CANTEEN SALES.

ADVANTAGES OF GOOD STORE LAYOUT

1. USES SPACE EFFICIENTLY 2. EASY SITTING 3. MORE CUSTOMERS IN CANTEEN 4. STAFF TO WORK EASILY ALONGSIDE THE CUSTOMERS 5. ALLOWS FOR SELF-SERVICE 6. GREATER FLEXIBILITY

7. MAXIMUM VISUAL IMPACT 8. IMPULSE BUYING 9. CREATES A SENSE OF SPACE 10. PROPER UTILISATION OF SPACE AVAILABLE

VISUAL MERCHANDISING
VISUAL MERCHANDISING IS THE PRESENTATION OF ANY & ALL MERCHANDISE AT ITS BEST. VISUAL MERCHANDISING ENHANCES THE SHOPPING EXPERIENCE ACTS AS A COMMUNICATION TOOL PRESENTATION IN VISUAL MERCHANDISING HELPS CUSTOMER MAKE BUYING DECISIONS

ROLE OF VISUAL MERCHANDISING

1. PLANNING THE VM THEME & CREATING DISPLAYS 2. ARRANGING PROPS FOR DISPLAY 3. ARRANGING DISPLAY FIXTURES & LIGHTING 4. SETTING UP STORES BEFORE OPENINGS 5. WORKING WITH FLOOR PLANS & CANTEEN REQUIREMENTS 6. TRAINING PERSONNEL 7. ORGANISING UNITS

MERCHANDISE MANAGEMENT

PRESENTED BY PRIYANKA MAURYA KOMAL KOKARE KAVITA KARANDE PUJASHREE KAMATKAR AKSHADA PATIL VERSHA GHATERAO 124 127 129 126 90 89

MEANING OF MERCHANDISE
Merchandise means goods bought and sold for profit. According to Business Dictionary , Merchandise refers to goods and commodities sold at the retail level.

MEANING AND DEFINITION OF MERCHANDISING

Merchandising is the planning , involved in marketing the right merchandise at the right place at right time in the right quantities at the right price

SEVEN RIGHTS OF MERCHANDISE

RIGHT RIGHT RIGHT RIGHT RIGHT RIGHT RIGHT PRODUCT QUANTITY PLACE TIME PRICE APPEAL SERVICE

1. RIGHT PRODUCT

2 . RIGHT QUANTITY
We provides right quantity to the customers which is most important thing in that. Quantity and the quality and taste matters a lot in canteens. The profit also depends on these things

3. RIGHT PLACE

4 .RIGHT TIME
Time plays an very important role evrywhere. Mostly in college canteen the time which they targeted is at morning from 7am to 5 pm. and in this the RIGHT TIME means proper delivery of goods and services to the customer within a good time .

5 .RIGHT PRICE

6 . RIGHT APPEAL
Right appeal is the right message to the right audience . This is required as the retailer needs to inform and persuade the consumers to seek out the products from the stores.

7 . RIGHT SERVICE

IMPORTANCE OF MERCHANDISING
NUCLEUS OF RETAIL DIFFERENTIATION CUTTING EDGE COMPETITION BETTER MERCHANDISE MEANS BETTER PROFITS EFFICIENT MERCHANDISE MANAGEMENT PRACTICES

IMPLICATIONS OF MERCHANDISE PLANNING

1. FINANCE 2. MARKETING 3. WAREHOUSING AND LOGISTIC 4. STORE OPERATIONS

PROCESS OF MERCHANDISE PLANNING

1. Developing the sales forcast Review past sales Analysing the changes in economic condition Analysing the changes in sales potential Analysing the changes in the marketing strategies of retail organisation and the competition Creating the sales forecast

2. Determining the merchandise requirements Merchandise hierarchy 3 . Merchandise control the open to buy 4 . Assortment planning 5 . The range plan 6 . The model stock plan