Академический Документы
Профессиональный Документы
Культура Документы
PRODUCTS IN INDIA BY
COCA-COLA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid
HISTORY OF COCA-COLA
Customer
SALES OPERATIONS FINANCE HR
Support
(Christine Dodge) (Glenn Gemmill) (Matt Hoffer) (Stormy Brown)
(Bob Canino)
GEOGRAPHICAL FUNCTIONAL
GEOGRAPHICAL
The strategic business units
1. North America
2. Africa
3. Asia
4. Europe
5. Latin America
FUNCTIONAL
• Marketing
• Finance
• Packaging
• Sales
• Research & Development
• Administration
ADOPTED MANAGEMENT
STYLES
• DEMOCRATIC
• CONSULTATIVE DEMOCRATIC
DEMOCRATIC
marketing, production.
•Works by logic & rationality.
TASK CULTURE
Encourage people to work as a team
COMMUNICATION
• Formal organization.
• Mainly vertical communication.
• Communication tools- e-mail, fax, mobile,
pagers, video conferencing….
CONCLUSION