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PRODUCTS IN INDIA BY
COCA-COLA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid
HISTORY OF COCA-COLA

• Invented in may 1886 by Dr. John S.


Pemberton in Atlanta, Georgia.
• A truly global brand
• The world largest selling soft drinks since
1886
MISSION

• To refresh the world in mind, body & sprit.


• To create a value in brands & difference
everywhere we engage.
• To inspire moments of optimism through
our brand and action.
• Being a global leader in Beverage.
VISION

• Profit: Maximize the return of shareholder.


• People: Establish a great place to work
where people are inspired to the best they
can do
• Planet: Being a responsible global citizen
that makes a difference.
HR Line Function
VP, Customer
Development
(Nita Pennardt)

Customer
SALES OPERATIONS FINANCE HR
Support
(Christine Dodge) (Glenn Gemmill) (Matt Hoffer) (Stormy Brown)
(Bob Canino)

Customer Action Center


Specialized Sales Customer Workforce Annapolis
Sales Teams Operations Service Development (Maria Klug)

Training & Quality Workforce


Communication Assurance Optimization
DEPARTMENTALISATION

GEOGRAPHICAL FUNCTIONAL
GEOGRAPHICAL
The strategic business units

1. North America
2. Africa
3. Asia
4. Europe
5. Latin America
FUNCTIONAL
• Marketing
• Finance
• Packaging
• Sales
• Research & Development
• Administration
ADOPTED MANAGEMENT
STYLES

• DEMOCRATIC
• CONSULTATIVE DEMOCRATIC
DEMOCRATIC

• Emphasis on group agreements to generate


new ideas.
• All the managers and employees involved
in ideas and final decision process.
CONSULTATIVE
DEMOCRATIC

• Employees allowed to make the ideas.


• But final decision made by executives or
managers.
• Less conflict.
• Motivates staff.
Decision of Recruitment
• Need
• Threshold criteria & number of Mode of
people required selection

• Cost benefit analysis


• Approval from the immediate as
well as higher authority
(meetings) Inbound Outbound
• Planning
Recruitment process
• Sorting of application (based on demand & capability)
Experience
Technical skills & qualification
• Initial interview
Written test
Psychometric test
GD (persuasiveness, leadership, contribution)
Personal interview
Recruitment process
• Assessment center (3-6 days)
Second round interview (Selection Round)
Physical test (medical exam/ drug test)
• Background investigation
References
ROLE CULTURE
•All members have a defined job.
•Divide themselves into functions like account,

marketing, production.
•Works by logic & rationality.
TASK CULTURE
Encourage people to work as a team
COMMUNICATION
• Formal organization.
• Mainly vertical communication.
• Communication tools- e-mail, fax, mobile,
pagers, video conferencing….
CONCLUSION

‘ Our geographic reach, our wonderful brands,


our range of packages, our financial
strengths, our ability to make connections,
our marketing and our innovation
capabilities’
PRESENTED BY-
• AVINASH KUMAR
• DEBASISH GHOSH
• PRADIP KUMAR GHOSH (Retd. Hurt)
• RAMANUJ DAS GUPTA
• RAJESH KUMAR BARMAN
• SOUTAM SETT
• SUJON SAHA
THANK YOU
Any Question
Please don’t

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