PWC Charts & Diagrams

PwC Presentation Toolbox
Charts and diagrams user guide

May 2004
Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Introduction
Welcome to the charts and diagrams user guide
A range of charts and diagrams have been

created for use in PricewaterhouseCoopers
presentations.
The following slides explain the colour principles

that govern their use. Please take time to read
and understand them thoroughly.
Charts and diagrams user guide Page 3

PricewaterhouseCoopers May 2004
Introduction
The charts and diagrams in this user guide are not just examples,
they are live charts for use in your presentations
Please note that any of the sample slides can be

copied and pasted into your presentation, and the
data amended as required. By copying the whole
slide, as opposed to just the chart, all of the
supporting placeholders will be in place for your use.
The colour of these slides and charts may be changed

to any of the 14 different slide colour schemes using
the ‘Slide Design > Colour Scheme’ function.

Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Colour principles
Charts and graphs use the PwC colour principles outlined

in the ‘Visual Identity Principles’
Colour pairs are defined as a base colour and a bright

colour using white to highlight important information.
However, when creating information graphics, tints may
be used and multi-coloured charts may be necessary.

Colour principles
A base colour forms the background of the slide and a

bright colour is used for the bars, lines and other elements
Chart title goes here White can also be used

in combination with the
Company 7 bright colour to
emphasise information.
Company 6
Company 5
Company 4
Company 3
Company 2
Company 1
0 50 100 150 200 250
Source: where the information has been collected from

Colour principles
Tints may be used to distinguish additional sections or areas
Chart title goes here
Company 6 Key lines may

be used to aid
Company 5 legibility.
Company 4
Company 3
Company 2
Source: where the
Copmany 1 information has
been collected from
0% 20% 40% 60% 80% 100%
Series 1 Series 1 Series 1 Series 1

Colour principles
Exceptions to the colour pairing rule
Additional PwC colours may be used to separate

sections or information within charts and diagrams.

Colour principles
A base colour forms the background of the slide and

bright colours are used to highlight different bars
Chart title goes here This slide may be

copied and pasted
Company 7 directly into your
presentation and the
Company 6 data amended as
required.
Company 5
Company 4
Company 3
Company 2
Company 1
0 50 100 150 200 250


Colour principles
When white is used as the background colour

for your charts and diagrams, the same rules apply
Chart title goes here This slide may be

copied and pasted
Company 7 directly into your
required.
Company 5
Company 4
Company 3
Company 2
Company 1
0 50 100 150 200 250


Colour principles
Exceptional circumstances
It may be necessary to use more than seven colour options

to separate information.
Each colour pair has 4 tints which may be used to

differentiate information. Therefore, there are
42 colours available for use in charts and diagrams.

Colour principles
When using a variety of tints, keep one main

colour per group or section
Chart title goes here Additional details and

body copy here.
250
200
150
100
50
0
Company 1 Company 2 Company 3 Company 4 Company 5 Company 6

Colour principles
Other colour schemes may be applied to the slide by selecting

the “Slide Design > Colour Scheme” command
Chart title goes here Additional details and

body copy here.
250
200
150
100
50
0
Company 1 Company 2 Company 3 Company 4 Company 5 Company 6

Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Bar chart samples
This chart may be copied and pasted directly into your

presentation and the data amended as required
Chart title goes here Body copy here.
Company 7
Company 6
Company 5
Company 4
Company 3
Company 2
Company 1
0 50 100 150 200 250

Bar chart samples
PwC’s tone of voice, clear and concise, should also be apparent

in our charting practices
Company 6
Company 5
Company 4
Company 3
Company 2
Source: where the

Copmany 1 information has
been collected from
0% 20% 40% 60% 80% 100%

Bar chart samples
Slides titles should tell the story, linking from page to page
Company 6
Company 5
Company 4
Company 3
Company 2
Source: where
the information
Company 1 has been
collected from
0 100 200 300 400 500 600 700 800

Bar chart samples
Be sure to identity the value applied to the axis, if required
Chart title goes here Body copy here.
Company 7
Company 6
Company 5
Company 4
Company 3
Company 2
Source: where the
Company 1 information has been
collected from
0 50 100 150 200 250

% of total business costs

Bar chart samples
Key lines may be used to aid legibility
Chart title goes here This chart may be

copied and pasted
directly into your
Company 7
required.
Company 5
Company 4
Company 3
Company 2
Source: where the
Company 1 information has been
collected from
0 50 100 150 200 250
% of total business costs

Bar chart samples
With complex charts, it may be helpful to place additional details

in the speaker notes
2500 350 This chart may be

copied and pasted
300 directly into your
2000 presentation and the
250 data amended as
required.
1500
200
150
1000
100
500
50 Source: where the
information has been
collected from
0 0
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Bar chart samples

1600 300 This chart may be

copied and pasted
1400 directly into your
250
1200 data amended as
200 required.
1000
800 150
600
100
400
50
200 Source: where the
collected from
0 0
1 2 3 4 5 6 7 8 9 10 11 12 13 14

Bar chart samples

1600 300
1400
250
1200
200
1000
800 150
600
100
400
50
200
0 0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Pie chart samples
Key lines may be used to aid legibility
Chart title goes here This chart can be

copied and pasted
Area name Area name directly into your own
data amended as
required.
Area name
Main area
Area name
Source: where the

Area name Area name information has been
collected from

Pie chart samples

Chart title goes here This chart can be

copied and pasted
Company 6 Company 1 directly into your own
data amended as
required.
Company 5
Company 2
Company 4
Source: where the
Company 3 collected from

Pie chart samples
This chart may be copied and pasted directly into your

presentation and the data amended as required
4% 9%
9% Company 1 This chart can be
Company 2 copied and pasted
Company 3 directly into your own
9% Company 4 presentation and the
Company 6 required.
9% Company 7
Source: where the

43% information has been
collected from
17%

Pie chart samples

Company 14 Company 1 This sample pie chart

uses a base colour for
Company 13 Company 2 the background and
fourteen colours to
Company 12 Company 3 highlight the different
segments.
Company 11 Company 4
Company 10 Company 5
Company 9 Company 6
Source: where the
Company 9 Company 7 collected from

Pie chart samples

Section 14 Section 1
This sample pie chart
uses a base colour for
the background and
Section 12 Section 3 fourteen colours to
highlight the different
segments.
Source: where the
Section 9 Section 6
collected from
Section 8 Section 7

Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Line chart samples

180 Trend name Trend name Trend name

Trend name Trend name Trend name
160
Trend name
140
120
100
80
60
40
20
0
1994 1995 1996 1997 1998 1999 2000 2001

Line chart samples

Company 1 Company 2 Company 3 Company 4

200
180
160
140
120
100
80
60
40
20
0
1994 1995 1996 1997 1998 1999 2000 2001

Line chart samples

Chart title goes here This chart may be

copied and pasted
900 directly into your own
800
data amended as
700 required.
600
500
400
300
200
Source: where the
100 information has been
collected from
0
1999 2000 2001 2002 2003 2004

Contents
Introduction
Colour principles
Bar chart samples
Pie chart samples
Line chart samples
Diagram samples
Diagram samples
Sample segment diagram
The EU sales market

Market segment Market segment
details here details here



Diagram samples
Sample planning diagram
Sept. October November December January February March
1. Project planning
2. Analysis of the company
3. Addressing of potential
4. Starting process
5. Due diligence
6. Negotiations
7. Signing
8. Closing

Diagram samples
Sample organisational diagram
Breadth
Single activity All activities
too narrow too broad
Roles and responsibilities Overlapping roles encouraging

process-wide improvements
Measurements and incentives Performance-tracking

mechanisms
Employees rewarded for
customer-focused performance
Organisational structures Relates structure to breadth

and depth of process
Depth Source: HBR 1993

Diagram samples
Sample high-low diagram
300 Above the line
Below the line

200
100
-100
-200
-300

Diagram samples
Sample positive-negative diagram
Section name
Section name
Section name
Section name
Section name
Section name
Section name
-300 -200 -100 0 100 200 300
1999 2000 Source: where the information has been collected from

Diagram samples
Animated diagram example
Option 1
Option 7 Option 2
Key statement
would go here
Option 6 Option 3
Option 5 Option 4 To see the animation,

view in ‘screen show
view’

Diagram samples
Sample diagram
Level one Heading - notes could appear here in this type style and size, notes could appear
here in this type style and size, notes could appear here in this type style and size.
Level two Heading - notes could appear here in this type style and size, notes could appear
Level three Heading - notes could appear here in this type style and size, notes could appear
Level four Heading - notes could appear here in this type style and size, notes could appear
Summary Heading - notes could appear here in this type style and size, notes could appear

Thank you
© 2004 PricewaterhouseCoopers LLP. All rights reserved. "PricewaterhouseCoopers" refers to PricewaterhouseCoopers

LLP (a Delaware limited liability partnership) or, as the context requires, other member firms of PricewaterhouseCoopers
International Ltd., each of which is a separate and independent legal entity. *connectedthinking is a trademark of
PricewaterhouseCoopers LLP.

PWC Charts & Diagrams

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PwC Presentation Toolbox

Charts and diagrams user guide

Welcome to the charts and diagrams user guide

A range of charts and diagrams have been

The following slides explain the colour principles

Charts and diagrams user guide Page 3

Please note that any of the sample slides can be

The colour of these slides and charts may be changed

Charts and diagrams user guide Page 4

Charts and graphs use the PwC colour principles outlined

Colour pairs are defined as a base colour and a bright

Charts and diagrams user guide Page 6

A base colour forms the background of the slide and a

Chart title goes here White can also be used

0 50 100 150 200 250

Source: where the information has been collected from

Charts and diagrams user guide Page 7

Tints may be used to distinguish additional sections or areas

Chart title goes here

Company 6 Key lines may

0% 20% 40% 60% 80% 100%

Series 1 Series 1 Series 1 Series 1

Charts and diagrams user guide Page 8

Exceptions to the colour pairing rule

Additional PwC colours may be used to separate

Charts and diagrams user guide Page 9

A base colour forms the background of the slide and

Chart title goes here This slide may be

0 50 100 150 200 250

Charts and diagrams user guide Page 10

When white is used as the background colour

Chart title goes here This slide may be

0 50 100 150 200 250

Charts and diagrams user guide Page 11

It may be necessary to use more than seven colour options

Each colour pair has 4 tints which may be used to

Charts and diagrams user guide Page 12

When using a variety of tints, keep one main

Chart title goes here Additional details and

Source: where the information has been collected from

Charts and diagrams user guide Page 13

Other colour schemes may be applied to the slide by selecting

Chart title goes here Additional details and

Source: where the information has been collected from

Charts and diagrams user guide Page 14

This chart may be copied and pasted directly into your

Chart title goes here Body copy here.

0 50 100 150 200 250

Source: where the information has been collected from

Charts and diagrams user guide Page 16

PwC’s tone of voice, clear and concise, should also be apparent

Chart title goes here

Source: where the

Series 1 Series 1 Series 1 Series 1

Charts and diagrams user guide Page 17

Chart title goes here

0 100 200 300 400 500 600 700 800

Series 1 Series 1 Series 1 Series 1

Charts and diagrams user guide Page 18

Be sure to identity the value applied to the axis, if required

Chart title goes here Body copy here.

0 50 100 150 200 250