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The Film Industry

The Film Industry consists of technological and commercial institutions of filmmaking

The Indian Film Industry

India is the largest producer of films in the world, in terms of ticket sales and number of films produced The Indian film industry is Multi-Lingual
The industry is supported mainly by a vast filmgoing Indian public, and Indian films have been gaining increasing popularity in the rest of the worldnotably in countries with large numbers of expatriate Indians

The Constituents of The Indian Film Industry

Rank 1 2 3 4 5 6 Language Hindi (Bollywood) Telugu (Tollywood) Tamil (Kollywood) Kannada (Sandalwood) Marathi Malayalam No. of films 235 218 190 177 99 94

7
8 9

Bengali
Bhojpuri Gujarati

84
64 62
Break-up of 2009 Indian feature films

Bollywood The Hindi Film Industry

Money, Business, Gossip, Entertainment

Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai The term is often incorrectly used to refer to the whole of Indian cinema The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American
film industry)

One of the largest film producers not only in India, but in the world

History of Bollywood
Raja Harishchandra (1913), by Dadasaheb Phalke, was the first silent feature film made in India.
1940s to the 1960s is regarded by film historians as the "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s

In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success

Modern Cinema
In the 1970s, Themes revolved around gritty, violent films about gangsters and bandits. Amitabh Bachchan was known for his "angry young man" roles 1990s witnessed the emergence of stars of a new generation of actors (Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (Sridevi, Madhuri Dixit and Kajol)

During the 1980s, the pendulum swung back toward family-centric romantic musicals

Bollywood The Functioning, Structure and Components of the Entertainment Industry

Components of the Industry

Production Houses

Components of the Industry

Actors & Actresses

Components of the Industry

Directors

Components of the Industry

Miscellaneous

Buyers Involved
Distributors
EROS ENTERTAINMENT -- B.O.: $6.6 million YASH RAJ FILMS -- B.O.: $4.3 million BIG PICTURES -- B.O.: $3.7 million

Exhibitors
BIG Cinemas
CineMAX PVR Cinemas INOX

Buyers Involved
Satellite Rights

Music Rights

SET Max aired two of the film industrys biggest hits, 3 Idiots and Rajnikanths Robot, and also Band Baaja Baraat Star Gold has the rights of SRKs Ra.One, Zoya Akhtars Zindagi Na Milegi Dobara, Zee Cinema will screen Shaitan and Pyar Ka Punchnama

Money flow in the Film Industry

Bollywood The Current Scenario

Indian Film Industry Size

Current Market Situation

Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013

Revenue Distribution of Bollywood

Revenue Growth Bollywood

The Turnaround Industry Status

One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects

Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances
Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business Hence, its one of the Key drivers for the growth in the Industry

Bollywood Challenges faced by the Industry

Piracy!!!
The Indian film industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak
In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.

Piracy!!!

Entertainment
A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.

Content Regulation
A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include: Should there be a content regulator or should the industry be allowed selfregulation under a broad framework?
Delhi Belly Banned In Nepal

Content
One of the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.

Increasing Talent Cost

Figures are approximate

Bollywood Future of the Industry

Whats in store for Bollywood

By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.

Whats in store for Bollywood

Bollywood company tie-ups/collaborations (Corporatization) Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielbergs Dream Works SKG to produce 36 films for the next 6 years

Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India
Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films. Ramesh Sippy Entertainment has collaborated with Warner Bros.

Whats in store for Bollywood

The Hollywood Connect
Bollywood to Hollywood Anil Kapoor in Slum Dog Millionaire and later in 24 Aishwarya Rai Bachchan in Pink Panther 2 with Steve Martin and The Last Legion with Colin Firth

Hollywood to Bollywood Ben Kingsley in Teen Patti (Three Cards) Sylvester Stallone in Kambakht Ishq Jennifer Chambers directed Hiss

Whats in store for Bollywood

Better Content Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial Breaking the Conventions

Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed