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Part 1

Introduction to Business Research

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Chapter 1

Business Research Methods


Donald Cooper Pamela Schindler
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Chapter 1 Research in Business

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Why Study Research?


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Research provides you with the knowledge and skills needed for the fast-paced decision-making environment

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Why Managers need Better Click to edit Master title style Information
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Global and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to editof Master title style The Value Acquiring Skills


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To gather more information before selecting a course of action To do a high-level research study To understand research design To evaluate and resolve a current management dilemma To establish a career as a research specialist
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Types of Studies Used to do Click to edit Master title style Research


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Reporting

Descriptive
Explanatory Predictive
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Different Styles of Research


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Applied Research
Pure Research/Basic Research Business Research

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style What is Good Research?


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Following the standards of the scientific method Purpose clearly defined Research process detailed Research design thoroughly planned High ethical standards applied Limitations frankly revealed
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style What is Good Research?


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Following the standards of the scientific method (cont.) Adequate analysis for decision-makers needs Findings presented unambiguously Conclusions justified Researchers experience reflected
Irwin/McGraw-Hill The McGraw-Hill Companies, Inc., 2001

The Manager-Researcher Click to edit Master title style Relationship


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Managers obligations
Specify problems Provide adequate background information Access to company information gatekeepers

Researchers obligations
Develop a creative research design Provide answers to important business questions

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001

Click to edit Master title style Manager-Researcher Conflicts


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Managements limited exposure to research Manager sees researcher as threat to personal status Researcher has to consider corporate culture and political situations Researchers isolation from managers

Irwin/McGraw-Hill

The McGraw-Hill Companies, Inc., 2001