What is Design?

What is Design?

What is Design? What is Design?

What is Design?
What is Design?
What is Design?
What is Design?

What is Design?
 ……?....Design….?.......
ew…..in Ways of using…. Total change of shape…..

…..Improvement of the Existing…...

…..Clever……..Or just plain Absurd…...

Rain / Wet = Umbrella?
Cold /
Running Nose
= Tissue Pack?

Noodle cooler Butter stick

 No one to take pictures
for you?

Slippery Fingers?...Tray
 Watch that waistline!

Cookies and Drink

Welcome!?
 Cheers!

Grip that cup!

Tea….Time
…Rise on time…
…Storage…

Step up?
 …Smile with Starbucks…

(advertisement)

Strong Teeth, anyone?...

……?....Something familiar…?...

Waste water is
collected here for
recycling
…..Toothbrush Holder…..
Different Toothbrush design…..
….Bed Design….
….Luggage….
….Electrical Appliances….

..Iron

….Fan….
….Soap accessories….
Wire Tidy

Shampoo Bottle

Clothes Hanger
…Bicycles…
…Bicycles…
 Expiry warning
sign

Construction Helper

Invertible Coffee table Party Helper

Breakdown Sign
What is Design?.......
Design is just a way of improving people’s
quality of life… a balance of both form and
functional attributes
…Design can also read as a problem-solving process….

Design is the process of making function visually attractive…

Both are co-dependent..

…is the expression of passion and imagination

..Design is not just styling, it includes Function too..

What is Design?.......
Object / Product

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Lo
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Interaction

as
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between

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ks

Designer, Object,
or
W

User

Designer User
 Architectural

Basic, Historical, Famous, Funky…New

 Interior Design

Home (living room, bedroom…) and Office…..

 Fashion Design

Electrical appliances
Car Design
Watch Design
Shoe Design…………
So what kind of Design do we do?.....

…..Product Design…..
Design method …..shared by Designers.….
1
Situation
Needs/Problems
/desires/wants

2
5 Research 3
Realisation Data collection Ideation
decision making
evaluation

4
Development

Arrow indicates the interaction between Designer,

Object, User
 Design Method
Situation
• Analyze and Identify of problems/User
needs
• Design consideration and constraints
• State design problem and design brief clearly
Research
• Keeping records of tests, survey
• Essential information required on problem
• Perform whether you are in doubts
Ideation
• Make design looks good, appealing
• Inspiration
• Sketching and selection of ideas
 Design Method
Development
• Ergonomics (Human shapes)
• Anthropometric (Human sizes)
• Sizing (related to product usage)
• Modelling
• Selection of suitable idea/method
• Develop details of idea/Product
architecture
Realisation
• Plan and make the product
• Tools and processes
• Working drawings
…..Looking at …..Research….. Ideation…..
…..Development…..Realisation…..

…..But before these can be done…..

…..we need a problem…..
…..So, what’s your problem…..

…..All kinds of problem exist…..

…..Different groups of people…..
…..Different needs…..
 Canoeing washing away by the waves

Alighting/boarding of a crowded MRT train

Learning to skate

…..We will be
solving problems
with product…..

Boy drinking from a packet drink

 Problem: What do you think?
Learning to swim, prevention of drowning

Research
Development Ideation

Realisation

A foam attached to the body to keep

afloat and to allow body to be
horizontal when swimming
 Problem: What do you think?
Elderly, weak/feeble,
wheelchair bound, Need to go
toilet, cannot support their own
weight

Research
Ideation
Development

Realisation

A toilet built with support to allow elderly to

transfer themselves onto the toilet seat
…..So, what’s your problem…..
By:
– Observe people
– Observe environments / surroundings
– Ask questions / questionnaires /
interviews / forum / surveys
– Particular product and usage
– Re-invent a product
– Think about what people might need or
want
– Observe interactions
Sometimes, you will be given a problem to solve…
 …..So, your problem is…..
….to design and make a Desk tidy….
Definition:
Desk tidy is a product which organize stationeries such as pens,
pencil, ruler, stapler, Post it Pad, and many others

DO NOT COPY these designs

….Design Problem/Situation….
You are the group of student designers who will be
designing a desktidy for a selected company.

The company wishes to give the desktidy to their

customers as part of their business strategy.

You will be allocated/choose a company brand. Each

company is different in their identity. Each company
has their own traits to differentiate from the
competition. The design of the desktidy must reflect
part of the company identities.

You will be shown different image boards for each

company.
….Image Board….

An image board is a collection of pictures

such as cut-outs from magazines and
photos that relate to a specific individual or
group.

It is used to interrogate/investigate a given

situation, theme and context. It is a visual
reference.
 Selection of Company
You would have chosen your own company (choose one only)

For you to understand the company better, you will need to do

a research and create your own image board.

The image board that you are making must include pictures of
product or images related to the company

You will need to have at least 5 to 8 different images.

You will paste the images onto the worksheet

You will be creating ideas or Ideation for your company

But how to create Ideas for the company/brand?...

Demonstration
Do not be afraid to draw!

Note:
- Create 3 different ideas
- Remember to annotate / indicate the
parts
Evaluation of your designs: Desktidy
You should have 3 designs/ideas and need to
choose one as your final idea. You need to
evaluate the ideas

Evaluation
Evaluation is about asking questions on an idea or solution to find
out whether it works as expected. Through an evaluation, you can
find out the good and bad points about an idea.

This information can be used to decide how to proceed and how

to improve the solution.

During the evaluation, you need to list the strengths and

weakness of the solution
Evaluation of your designs: Desktidy
Based on your own designs:

-Why did you choose this design?

-How to use?
-Is it easy to use?
-Is it appealing?
-Any improvement to this design?

Choose one Idea for your final design

 Challenge: To make a desk tidy
from these materials

Acrylic: 150x150x3mm
1 pc
Jelutong: 150x50x20mm – 3 pc

You may have to modify some parts of the design. Your teacher
will give the advice. ….Its part of designing….
Workshop processes: Chiselling

Joining by PVA glue / Chloroform

Plastic buffing Scroll sawing – Wood and Plastic

Filing - Plastic

Joining by screws Plastic and Wood Sanding

Filing - Wood

Drilling – Wood / Plastic

…..Production Planning…..
…..Step by Step…..
You will need to redraw your design, after any improvement

You need to record down the necessary steps of making your own product

Marking out – By part, Dimensions

Cutting – Using of machines/tools to make the

product

Finishing – Polishing of product

Assembly of product – Joining / Combining of

parts