THE 7CS OF EFFECTIVE COMMUNICATION

1. Completeness
2. Conciseness

3. Consideration
4. Clarity

5. Concreteness
6. Courtesy

7. Correctness.

COMPLETENESS
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The information conveyed in the message should be complete for the communication to be effective. The sender must take into consideration the receivers mind set and convey the message accordingly. Complete communication enhances the reputation of the organization. Complete information always gives additional information wherever required, it leaves no question in the minds of the receiver. Complete information helps in better decision making as it serves all the desired and crucial information. Complete information persuades the audience.

CONCISENESS
Conciseness means communicating what you want to convey in least possible words. Concise communication provides short and essential message in limited words.

Concise message is more appealing and comprehensive to the audience.

Concise messages are non repetitive in nature.

 Eliminate wordy expressions

Wordy At this time Due to the fact that In close proximity to

Include only relevant material Avoid unnecessary repetition Organize your message well

Concise Now Because nearby

CONSIDERATION
Effective communication must take audience into consideration by knowing the viewpoints, back ground, mindset, educational level, etc. Consideration implies stepping into the shoes of others. Consideration ensures that the self respect of the audience is maintained and their emotions are not harmed. Consider the needs and requirements of the audience to achieve effective communication.

Use you-attitude instead of I

I-Attitude
I want to express my sincere thanks. We have four different savings schemes. I am happy to hear that my letter offered sufficient information

You-Attitude
Thank you for your kind words. You have a choice of four savings schemes thank for your assurance that you had sufficient information.

CLARITY
Clarity implies emphasizing on a specific goal or objective at a time, rather than trying to move away from track.
Clarity helps to understand the message easily. Complete clarity of thoughts and ideas enhances the meaning of message.

Clarity comes with the use of exact, appropriate and concrete words.

Avoid pompous words and use simple words

Pompous Words demonstrate utilise compensate terminate Simple Words show use pay end

CONCRETENESS

Concrete communication implies being particular and clear rather being fuzzy and general. Concrete communication shows good level of confidence. Concrete information helps to strengthen the reputation of the organization. Concrete information cannot be misinterpreted.

Avoid vague statements and use concrete

Vague statements Goods are soon Being dispatched You would earn a High rate of interest Concrete statements Goods will be dispatched on 2nd july. you would earn 9% interest.

COURTESY
Courtesy means being polite, kind, judicious, enthusiastic and convincing. Courtesy reflects the nature and character of the sender of the message. It is the same as give respect and then expect the same. Courtesy is not at all bias in nature.

 Avoid You must have been ignorant.... You failed to send us the goods before diwali. We request you to please send...

Use Perhaps, You are not aware of... We did not receive the goods before diwali.

Please send us....

CORRECTNESS
Correctness in the communication implies that the correct information is conveyed through message.
Free from grammatical errors and use of appropriate and correct language. Correct communication boosts up the confidence level of the sender.

Correct information includes the precision and accurateness of facts and figures used in the message.

Cross cultural communication

Cross-cultural
communication is a field of
study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves , and how they endeavor to communicate across cultures.

CULTURE
The sum total of learned beliefs,values,and customs that serve to direct the consumer behavior of members of a particular society.

Characteristics of culture
Culture is learnt: Culture is not inborn. It is learnt. Culture is often called "learned ways of behaviour". shaking hands, saying thanks' or 'namaskar', dressing etc. are cultural behaviour. Culture is transmissive: Culture is transmissive as it is transmitted from one generation to another. Language is the main vehicle of culture.

 Culture is shared: Culture in sociological sense is shared. For example, customs, traditions, beliefs, ideas, values, morale etc. are all shared by people of a group or society. Culture is social: Culture does not exist in isolation. It is a product of society. It develops through social interaction. No man can acquire culture without association with others.

 Culture is dynamic: No culture ever remains constant or changeless. It is subject to slow but constant change. Culture is responsive to the changing conditions of the physical world. Hence culture is dynamic.

Need for Crosscultural Communication

Success of any International business Allows workers from different cultures to work together as a group. Worldwide marketing campaign. An increase in international Business.

Examples for Cultural differences

In America, people shake hands ,and even hug each other. But in India we just join hands to say namaskar.

Examples for Cultural differences

Arabic language is written from right to left and almost all other languages are written from left to right

Examples for Cultural differences

The thumbs up sign in America and most of Europe means that something is good, or that you approve. This sign is considered rude in many Asian and Islamic countries. Raising your hand up means stop in America or England. In some Asian countries this gesture is used when asking for permission to speak.

Examples for Cultural differences

-North Americans view direct eye contact as a sign of honesty -Asians view direct eye contact as a form of disrespect

Globalization and cross-cultural communication

With increasing globalization interaction between people from different societies and cultures has become unavoidable. People travel as tourists, stay in foreign country for business, higher studies and employment.

Impact of Cross Cultural Communication

The New Global Mantra: Go Local The representatives of TATA Consultancy services (TCS) in Latin America converse in Spanish and Portuguese. The Executives of Mahindra & Mahindra (M&M) working in China undergo training in Chinese language, culture & social Customs.

Cultural sensitivity
Awareness about the clients cultural Sensitivities often result in a positive advantage. Executives seeking global business often join formal classes to get a feel for local cultures.

Meetings & Social Visits

At formal meetings and social gatherings two persons or group from different culture might behave according to their own culture. For example in English one may say pleased to meet you or how do you do. In Japanese one says hajimemashite (it is begining)

Continued....
Japanese executives first exchange business cards instead of verbally introducing themselves. American usually approach receptionist and verbally announce their arrival.

Group Behaviour
Cultural differences are also noticeable in the way people in groups act when they are joined by a new person. In America, when a new person joins a group they drop the ongoing discussion. Japanese follow the practice of continuing with the ongoing discussion.