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  • Invest in Yourself!

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    harshalhj
    292 просмотров10 страниц
    This document promotes a subscription to the Harvard Business Review by highlighting its reputation, content, and readership. It states that the Harvard Business Review is considered the preeminent source for management theories and practices, influencing strategies at leading companies worldwide. It provides testimonials from current subscribers and outlines the international content, which includes case studies, best practices, tools, and perspectives that help improve business performance. The document notes that the South Asia edition contains the same editorial content as the US edition but at a more affordable price for the Indian market.

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    HBR PPT

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    This document promotes a subscription to the Harvard Business Review by highlighting its reputation, content, and readership. It states that the Harvard Business Review is considered the preeminent source for management theories and practices, influencing strategies at leading companies worldwide. It provides testimonials from current subscribers and outlines the international content, which includes case studies, best practices, tools, and perspectives that help improve business performance. The document notes that the South Asia edition contains the same editorial content as the US edition but at a more affordable price for the Indian market.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    292 просмотров10 страниц

    Invest in Yourself!

    Загружено:

    harshalhj
    This document promotes a subscription to the Harvard Business Review by highlighting its reputation, content, and readership. It states that the Harvard Business Review is considered the preeminent source for management theories and practices, influencing strategies at leading companies worldwide. It provides testimonials from current subscribers and outlines the international content, which includes case studies, best practices, tools, and perspectives that help improve business performance. The document notes that the South Asia edition contains the same editorial content as the US edition but at a more affordable price for the Indian market.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    INVEST IN YOURSELF!

    TESTIMONIALS
    Harvard Business Review is credited for improving the practice of management worldwide

    Widely considered the bible of management theory.


    The Wall Street Journal

    Almost single-handedly sets the management agenda.


    The Economist

    A complete resource to know about modern business tools.


    Learn about international practices adopted by companies worldwide. A complete source of new business insights.

    Keep abreast with latest management concepts/ research.


    High quality international content at an affordable Indian price.
    Current Subscribers

    THE PRODUCT

    Established in 1922, Harvard Business Review is a wholly owned subsidiary of Harvard University.

    Harvard Business Reviews readers are the men and women charting the future of business.
    They embrace HBR for its indispensable insights, breakthrough ideas, and current best practices.

    Harvard Business Review is the source of the best new ideas for people who are creating, leading and transforming business.

    SAME INTERNATIONAL CONTENT NOW AT A MORE AFFORDABLE PRICE! The Harvard Business Review - South Asia edition is printed by The India Today Group and runs the same editorial content as the flagship U.S. edition

    CONTENT

    Contents published in HBR have wide-ranging impact, influencing strategy at leading corporations, setting the terms of management debate and discussion, and inspiring business leaders. In-depth and authoritative articles provide ideas that help companies improve performance. Each cover story of HBR is visionary, sets an intellectual agenda for change and has a lasting impact.

    CONTENT

    Spotlight: The opening section of the magazine, highlighting new perspectives & trends practiced globally. Its the highlight of the issue. HBR Case Study: The HBR Case Study is a fictional account of a business dilemma with solutions from experts Managing Yourself: Exploration of new ideas for the personal development of managers and leaders Best Practice: An in-depth description of the how and why behind a successful business practice. Tool Kit: A nuts-and-bolts explanation of a useful business tool that can be translated into action at many companies

    Executive Summaries: Recount of a personal business story that contains lessons for executives
    Vision Statement: new ideas & visions for todays practice The Globe: Features of people from outside business whose ideas hold salient lessons for those within

    GLOBAL READER PROFILE

    GENDER

    AGE GROUP

    28%
    41%

    22%

    59%

    25% 25%

    Men

    Women

    18-34

    35-44

    45-54

    55+

    READER PROFILE

    21%

    53% 26%

    Professional/ Managerial

    Top 5 job titles

    Chief Officer

    Todays Best Business Ideas & Strategies for Todays Smart Business Leaders

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