Presented By -

Vishesh Kalia Srishti Magan Amit Chawla Pranav Bhardawaj

-A better life for many Ingvar Kamprad, aged 17, built the foundation of what later came to be

known as IKEA, headquartered at Leiden, The Netherlands The first model IKEA store was opened in Almhult, Sweden in 1953 and now the number has grown to 301 in 41 countries worldwide

With a workforce of 131,000 IKEA generated annual sales of 24.7 billion Euros
It enjoys the trust of more than 410 million customers annually

With its specialty in retail industry ,IKEA has built a niche for itself in affordable yet reliable self-assembly furniture
The logo for IKEA follows the color blue and yellow inspired from the Swedish national flag

Keep the buzz

Seduce the shopper

Customer Relations

Inspire the staff

Learn from Mistakes

Low Prices

Megastore

Contemporary Design

Wacky Promotions

Low Prices

Excessive Enthusiasm

CUSTOMER ATTRACTED

Thousands were attracted by the promise of store vouchers offered to first 50 in Saudi Arabia

A customer camped for 7 days just to avail a $4000 voucher in Atlanta

Curator of peoples lifestyle

Far more than a furniture merchant, it sells a lifestyle

 Buzz keeps IKEA sales growing at a healthy clip

IKEA is accelerating its store roll-outs that preserve the strong enthusiasm that IKEA evokes A new store near Chicago is expected to generate $2.5 million in tax revenues Offering locals to apply for the post of Ambassador of Kul (Swedish for fun) Keeping it new IKEA replaces a third of its product line every year

1300 suppliers in 53 countries just to find the right manufacturer for each

More shoppers, more traffic. More traffic, more sales. More sales, more buzz

Leisure Shopping
Outing. Not a chore!

Restaurant

Wide aisles

Marked Path
Ease of access

Fully accessorized displays

IKEA
Playroom for Kids

Lifelike settings
Warehouse

Writer staging a play

Dog eared catalogues

Sold more than the bible

Strategic Placements of products

Circular design provides complete view of the store

 Blue and yellow buildings of average 300,000 sq ft in size Large number of items for display is a decisive advantage Spending per customer is almost similar: $85 per store visit, the same in Russia as in Sweden Flat packing enables shoppers to haul their own stuff IKEA researches about the lifestyle of people and designs products accordingly

Better life for many

Antibureaucracy Week (Executives work at the basic level)

Autonomy to Employees
(employees are catalog models)

Kamprad, still the

cheerleader for the IKEA culture

Wasting resources as a model sin

 Frugality is deeply ingrained in the corporate DNA of IKEA Managers fly

economy No design no matter how inspired finds its way in the showroom if it can not be made affordable Relentless cost cutting ultimately leads to IKEAs conservation drive Russia is a source of timber, IKEA aims to turn it into a major supplier of finished goods Simplicity a tenet of Swedish design helps keeps costs down

Designing beautiful but expensive products is easy, designing beautiful products that are inexpensive and functional is a huge challenge

The United States

Personalized visits to houses in Europe and The US Differences within the US Hispanics problem

Japan

China Adjusting to high market demands 250,000 placemats sold in 3 weeks instead of the whole year

Japanese wanted great materials and high quality not low prices and particleboard

American customers were buying vases to drink from because the glasses were too small

 To keep the core founding values alive while direct links with Kamprad disappear A vocal minority complains of long lines, crowded parking lots and exasperating assembly experiences

Furniture that is hardly built for the ages - particleboard

Increased competition Fly is popular in France, Nitori Co. in Japan

Its so easy to forget the reality of how people live