Академический Документы
Профессиональный Документы
Культура Документы
ICICI Bank
Online Products
Bill Junction Utility bill payments Pay Seal electronic payment system Corporate Infinity online transfer/ settlement system
e-banking in ICICI
Output Sale
Collect Money
Interactive Videos
http://youtu.be/GBBhTCoeMNs - F-Bank Account http://www.youtube.com/watch?v=eKxIbLVRHRE Character of Raghu http://youtu.be/8cj3RVNfRSo - Yeh thik hai na (Smart wife) http://www.youtube.com/watch?v=14xrOjWLe0c&featur e=share&list=PL1915903FE898CACE - Khayaal aapka (Testimonial of customer)
SEO
Game zone
http://www.icicibank.com/online-safe-banking/cashdetective-game/ - Game portal for customers http://www.tatainteractive.com/casestudies/ICICI_game.p df - Game center for new employees (Case studies)
HDFC Bank
http://c2w.com/quizzes/48013-The-HDFC-quiz - Quizz contest for students. http://www.indigo.co.in/ - It handles websites & digital marketing programs for HDFC.
Videos
http://youtu.be/yengQT73zbA - Were everywhere you go http://youtu.be/n4jJtGQAA4E - 40% faster ATM cash withdrawals
Case-studies
http://www.digitalvidya.com/blog/social-mediainsights/why-hdfc-is-no-1-among-indian-banks-forsocial-media-practice/ - Detailed social media insight of HDFC bank with other competitors
Why HDFC is No.1 among Indian banks for social media presence
AXIS Bank
http://www.youtube.com/watch?v=2bnsL249KZs badhti ka naam zindagi & its making. http://www.youtube.com/watch?v=47kOVmdr-no Manisha lath gupta (Marketing head of AXIS bank) engages with audiences.
Case studies
http://lighthouseinsights.in/review-of-axis-bank-onsocial-media.html - Detailed review of AXIS bank on social media. http://www.indiadigitalreview.com/cmo-digital/digitalgenerates-leads-and-there-are-products-which-we-canclose-online - Interview with CMO regarding various initiative & plans n social media.
It was conducted by socialsamosa.com Collected data 2nd April 2013 to 1st may 2013 for Indias major financial institutions with active social media profile Institutions selected for the review were - AXIS bank - ICICI Bank - HDFC Bank - IDBI bank - SBI card - Kotak Mahindra Bank - Citibank India - Franklin Templeton - Yes Bank - Reliance mututal fund
Community engagement
Customer service
General sentiments
SelfPromotional
Q&A updates
Banking security
CSR Updates
Content strategy
Quizzes
Trivia
Financial services
Thank you