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A Case Study Castrol Bike Zone

From Products Marketing to SERVICES MARKETING

Vision

Overview

Personalized attention Transparency Trained manpower High tech equipment Customer convenience Merchandise

Customer Promise

Bike will be serviced by professional & experienced mechanics only. Use of original spares guaranteed. Undivided attention during the interaction at both receiving and delivery stage of bike. Commencement of work only after agreement on the scope of work and cost implication by both the parties. Any additional work required will be intimated and initiated after approval. Explanation of all the work that has been carried out and the parts replaced. Invoice will itemize all the work carried out and parts fitted. Our work and parts are guaranteed. Please check with the supervisor, in case of any query.

Customer Promise

Bike will be serviced by professional & experienced mechanics only. Use of original spares guaranteed. Undivided attention during the interaction at both receiving and delivery stage of bike. Commencement of work only after agreement on the scope of work and cost implication by both the parties. Any additional work required will be intimated and initiated after approval. Explanation of all the work that has been carried out and the parts replaced. Invoice will itemize all the work carried out and parts fitted. Our work and parts are guaranteed. Please check with the supervisor, in case of any query.

SERVICES
Bike Doctor Bike Doctor Lite Refer a Friend Service Offerings Four Two Ka Funda Safe Ride Programme Corporate Club

Refer a Friend

Service Offered
SNO Job Description . 1 2 3 4 5 6 7 8 9 10 Thorough Visual Inspection Bike Wash Battery Top-Up Clean & Adjust Spark Plug Clean Air Filter Drive Chain Adjustment Front & Rear Brake Adjustment Tyre Pressure Check Clutch Play Adjustment Carburetor Bowl Cleaning Benefit Associated Comprehensive assessment & diagnosis to identify major issues in the bike. A bike clean from all dirt & dust ensures a smooth ride. Enhances battery power & life for proper functioning of electricals. Optimum fuel combustion ensuring increased Engine efficiency. Gold Rs. 355

Clean & free flow of Air to the carburetor increases engine life.
Reduces chain noise & ensures smooth transmission. Better safety & Control Better ride quality & enhanced safety. Smooth gear shifting and better pickup. A clean carburetor bowl ensures free flow of petrol to carburetor.

Service Offered
SNO. 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Job Description Replace Paper Oil Filter Engine Oil Change Steering Play Adjustment Carburetor Adjustment Using Tachometer Fasteners Tightening & Adjustment Chain Cleaning & Lubrication Carburetor Overhaul Semi Wheel Overhaul - Fr. & Rr. Brakes Cleaning Check & Adjust Valve Clearance Lubricate Control Cables Drive Chain Greaselation Air Suction Valve Inspection / Cleaning Engine Ignition Timing Inspection Check Engine Compression Lubrication Of Swing Arm Pivot Axle Wax Polish Benefit Associated Better oil circulation reducing overheating of Engine. Minimises wear & tear of engine parts & increases performance. Reduces jerks & smoother steering. Optimum carburetor adjustment ensures better fuel efficiency. Reduces parts wear & Vibrations during ride. A clean & lubricated chain reduces chain Noise & ensures a smooth drive. Ensures free flow of Petrol & Air thereby increasing efficiency of carburetor. Better braking efficiency ensuring enhanced safety of the customer. Reduced engine noise & enhanced performance. Smooth operation of clutch, accelerator and front brakes reduces driver fatigue. Internal greasing of chain increases chain life, reduces running noise & ensures a smoother drive. Air Suction Valve cleaning minimises misfiring in the engine. Ensures Spark from plug at right time ensuring better mileage/ Pickup & no misfiring. Health checkup of Combustion efficiency of the Engine. Improves rear suspension, reduces noise & ensures a comfortable ride. Ensures a protective wax layer on paint increasing Aesthetic looks.
Gold Rs. 355

Part Name

Early detection - regular service (4 services a year)

Not detected - irregular service (2 or less than 2 services a year) Possibility of hub getting scratched with shoe surface replacement Rs.645 Possibility of disc getting scratched - replacement Rs.1174

Brake shoe

Replacement Rs.122

Brake pad Engine health check up Drive chain

Replacement Rs.122

Rs.600

Possibility of crankshaft problems - repairs Rs.3391

Adjustment - nil

Possibility of chain & sprocket wear out - replacement Rs.502

Engine oil

Replacement - Rs.180

Possibility of engine failure - engine overhaul Rs.5000

Clutch play

Adjustment - nil

Possibility of clutch plate and assembly failure repairs Rs.1608 Possibility of disc brake and parts failure overhaul - Rs.1250, new oil Rs.300 Possibility of electrical and electronics components failure Rs.2000

Disc brake

Oil top up Rs.20

Battery discharge

Rs.50

Safe Ride

Employee safety stands Knowledge of road safety Road signs, driver protection Basic precautions and rules for driving safely Critical time schedules Safe Rider programmer at campus

Franchise Expansion

Thank You

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