Академический Документы
Профессиональный Документы
Культура Документы
PRODUCT:- SWEETS
GROUP MEMBERS: MANDAR DESHMUKH AARTI GAJUL TANUJ PATIDAR NAYANTARA SABLE PRASHANT SHEDGE
12 18 41 51 55
Bharat Halwai
Sweets.
We offer the cleanest and best quality products Treating every individual customer as a very
Canada facts
Name: Canada Type of government: Westminster style federal parliamentary
Political environment
Type of Government Two dominant political parties in Canada Canada has a federal parliamentary democracy within a constitutional
monarchy.
Canadian politics have not operated through revolutionary, swift
changes.
India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any
Economic environment
Gross National Product: $760 Purchasing power parity(per capita): $29,400 One of the wealthiest nations of the world, Canadas economy is dominated by service sector. Canadian inflation rate rose less than expected in
Social environment
Income Schooling
Gender
Social class:
The Upper Class Upper-uppers 3 to 5% of Canadians fall into this class. One percent belongs to an upper-upper level distinguished The remaining 2-4% falls into the lower-upper level and Roughly 40-50% of the Canadian population falls into this category.
Lower-uppers
The Middle Class
This class comprises about one-third of the population The remaining 20% of our population is identified as the lower class.
Cultural environment
Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously.
Language: Creativity: Attitudes and Values: Religion: Family structure:
Legal environment
Main laws
Civil Law
Common law
Technological aspect
Internet
Digital Courts
Digital Communication / HD TV (Delivery)
Environmental aspect
Canadian Environmental Protection Act Duties includes
of Canada respecting the preservation and enhancement of the quality of the natural environment.
Import procedures
Registering for an Import/Export Account Import tariffs
Mode of entry
Licensing Registering business Marketing, Advertising and Sales Regulations Human resources regulations
Hiring requirements
Health and safety regulations Environmental regulations Importing regulations
Segmentation
Canadian English Canadian French Indo Canadian (East Indian) Caribbean Canadian (West Indian)
Targeting
East Indian or Indo - Canadian Indo Canadian are also known as NRIs in India According to Statistics in 2006, there were 962,665 people
Positioning
Indian Flavors. Competitive pricing. Fresh Products. Sweets made with pure desi ghee.
MARKETING MIX
Product Price Place Promotion Process Physical evidence
Store layout
Back Door
Back Door
items
Office
Cash counter
Entrance
Exit
Logistics
Outsourcing logistics activities from Overseas Express
Strength
Indian Taste
Specialty
TQM approach Sugar free sweets Pure vegetarian sweets Customization
Weakness
Foreign environment.
Opportunities
Untapped market
Threats
Competition from existing players Threat of new entrant Probability of disliking various flavors. Change in Import Policies.
products giant, earns nearly two-third of its revenues outside the United States.
Rapidly changing business environment.
Steps taken
Recruitment of college graduates in 1987 24 months training in US Introduction of new product or revamping the existing one Euro-managers