SUMMER INTERNSHIP REPORT ON LEATHER FOOTWEAR EXPORTS AT VIROLA INTERNATIONAL AGRA FACULTY GUIDE: Prof.

Devendra Jain SUBMITTED BY: Mustafa saifee MBA( I.B.) 3rd Sem. UNDERSUPERVISION Ms. ISHITA TANDON

History of Virola international

With over 40 years of experience in the shoes making industry alberto torres has delivered luxuriously comfortable and stylish leather shoes to over a million customers. An integral part of Virola shoes Pvt. Ltd Agra they stand tall today, among the countrys largest footwear manufacturer and exporters associated with the top nations retailers.

 STRENGHTS: Virola international is among the the largest Leather shoe manufacturing Industry. Virola international provides a large range of products and assures quality as it is an ISO 9001 certified leather finishing unit. The company has a expertise managers, technicians and other professionals working for it. Strong financial backups. Employees welfare has been duly taken care of. The export unit has its own manufacturing base, which provides many advantages such as:
Better monitoring of quality Timely shipment Enhanced value addition Versatility, leather being of good quality.

WEAKNESS: Virola international is mainly dependent on its exports, it does not encourage sale in the documestic market . So, the finance curve is upward-down sloping and profits are fluctuatuing. Virola international as is a very large company needs a lot of finance to carry on its working smoothly, so has a high financial debt.

OPPORTUNITIES Virola international must deveop a domestic market so as to work over worldwide. If it does not make proper sales abroad then can carry on its domestic business so that it does not suffer losses. Virola international must concentrate on reducing their direct expenses so as to increase their profit margins. For the development of the worker both on the job and off the job training programs should enhanced so they become more versatile.

 THREATS Today export business is growing rapidly, if Virola international does not decrease its cost and maintain its good quality it would loose its market share. Worldwide campaign against Indian Leather by PETA Inability introduces new products consistency Competition from other countries.

Strategies
Virola international can also introduce their own label and promote it as a brand. Virola international can reduce the credit period Virola international can also start trade in domestic industry Apart from western countries they can also focus on china,srilanka an other asian countries

Conclusion
The project enabled me to gain a wider view of the leather industry, of which so far I had only a micro view. Working with the Virola international team was an excellence learning experience for me. The outcome of this project comes to the conclusion that I have gained a lot of knowledge about the leather industry, footwear component industry in UK and India