Report

Bussiness Communication

PIZZA HUT

Submitted by:
Sulaik Naukhez Kanza Iftikhar Haroon Zahoor

Contents

Historical Perseptive Vision statement Mission Statement Goals & Objectives Strategies adopted SWOT Analysis BCG Matrix Marketing Strategy Media Strategy Coclusion

Historical Perspective

The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a pizza parlor Pizza Hut, a division of Tricon Global Restaurants, Inc., has more than 7,200 units in the U.S. and 3,000 units in more than 86 other countries. Pizza Hut is owned by Pepsi Internationals who also owns Tacobell and KFC Tricon is the parent company to two other segment leaders, Taco Bell and KFC. When combined with Pizza Hut, these organizations make up the world's largest restaurant group, with almost twice as many units as McDonald's.

Based in Pakistan

Pizza Hut came to Pakistan in somewhat the same way it began in America, it was Dan Carney who approached Manzar Riaz with proposition of bringing the chain to Pakistan. Along with its flagship restaurant in Clifton it has three more operational units functioning in Karachi, while one is functioning in Gulberg, Lahore. It is called RED ROOF, with seating capacity of 350, which makes it the largest in the sub-continent. The sale of Clifton Pizza Hut is the highest in the Asia Pacific region with a daily turnover of 1500 Pizza (Normal days) and a turnover of 1800 to 2000 Pizza / day over the week end.

Vision Statement

We Serve But We Are Not Servants We Are Ladies And Gentlemen Serving Ladies And Gentlemen

Mission Statement

We are known for consistency in providing the very best quality in facilities and products, and for friendly personal and efficient, comfortable service which gives the natural warm welcome and relaxed, comfortable ambience of Pizza Hut And also known through the P.E.A.R.L.S concept

P.E.A.R.L.S

PASSION for excellence in doing everything. EXECUTE with positive energy and urgency. ACCOUNTABLE for growth in customer satisfaction and profitability. RECONGNIZE the achievement of others and have fun doing it. LISTEN and importantly, respond to the voice of the customers

Goals & Objectives

We are committed to the highest ethical standard. This responsibility is because our customer, family and communities rely on each other which enhance the level of trust and this can only be build on honesty and dedication. We will justify with everybody, to whom we are in contact, whether employees or customers in assigning responsibilities, awarding incentives, and we will consider every body. We will not entertain any unfair practices, which could harm our organization prestige

Strategies Adopted

Functional Strategies Top Quality Management Bussiness Level Strategy Pricing Startegy

SWOT Analysis

Strength
Companys image Quality and hygienic products Unique pizza with cheese Brand acceptance Effective distribution network Online orders Varity of taste available Little competitors

Weaknesses
Import duty Competitions High prices Customers loyalty towards Pan Pizza Only large size available Taste of cheese

SWOT ANALYSIS

Opportunities
Economic component Expansion opportunity Demands of different tastes Awareness increase

Threats
Threat of upcoming competition Lowering tariffs on franchising and licensing New entrance like Dominos Pizza in Pakistans market can affect their market shares. Other local restaurants can affect their market shares by providing pizzas with lower prices. Social factors can affect their image as a Western organization.

Marketing Mix

Products
Sicilian Pizza Honey BBQ Chicken Pan Pizza Hand-Style Tossed Pizza Thin n Crispy Stuffed Crust Pizza The Big New Yorker Pizza Appetizers/Salads: Lunch Buffet: Breadsticks Spaghetti with marinara or meat sauce Wings (hot & mild) Kids meal (PPP w/drink) Garlic bread Dessert Pizzas (apple and cherry) Salad Bar Beverages soft drinks, beer, tea, coffee, and milk

Marketing Mix

PRICE
They are serving various variety of Pizzas, there menu card along with their respective prices have been placed at the appendix section.

PROMOTION
Pizza Hut runs more or less the same type of promotion and advertising campaigns in Pakistan as it does internationally, with the exception of electronic media. It uses advertising tools such as newspapers, magazines to create awareness and to get its message through its required target market. Recently they are doing joint promotion with Milo and Pepsi in connection with World Cup Cricket 1999. Pizza Hut promotion budget remains the same world wide except for a few countries i.e., it allocates 50% of its promotion budget on national advertising and 50% of the budget to regional advertising.

Place
GULBERG N MALL

Marketing Strategy

Target Market Brand Positioning Product Recommendations Promotional Strategy

MEDIA STRATEGY
Radia Newspaper Internet outdoors

Conclusion

PIZZA HUT, is the worlds renounced chain of fast food stores and our project was based on its strategic management position keeping in new the internal and external environment.
In the process of analyzing Pizza Hut we have deduced that it is the most popular international franchise in Pakistan, with the largest market share in the Pizza industry. There is no major competitor of Pizza Hut and the market opportunities are excellent in teems of growth and profits. Pizza Hut has an opportunity to strengthen its business by adopting various strategies e.g. Backward integration, and New market development. Pizza Hut has to strengthen its financial position either by increasing its equity or debt or both which will improve its internal position. To conclude, we can say that Pizza Hut has a history of producing quality food with growth as an integral part built into its root strategies.

Thankyou !