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A Case Study On Mr Oberoi Rai Bahadur ji

Mentor: Mr. Suresh Mathur (chief operating officer) ,


JHM International,

Guided By: Jaishree Anand (Professor)

Submitted By: Ashish Kumar Harsh Desai Anjali Aggarwal Komal Patel

Rai Bahadur Ji
Born: August 15, 1898, Bhaun, Pakistan A Dramatic Life -- full of difficulties and hardships

He was only six months old when he lost his father Shri A S Oberoi, a contractor in Peshawar. Son of a very strong mother. Began his education at the village school. Later, he was sent to the nearby town of Rawalpindi and enrolled in the DAV school from where he matriculated. Went to Lahore to join college and passed his Intermediate Examination. in 1922, as fate would have it, Mohan Singh, with not much money in his pocket, had to flee Bhaun for the sake of his child as plague broke in the township.

What was unique in his chain?

VISION

Hotel Luxury Hotel schools International brand Globalization

Having consolidated his early ventures, Mr. Oberoi became the first Indian hotelier to enter into an agreement with an internationally renowned hotel chain, to open the first modern, five-star hotel in the country. The Oberoi Inter Continental, in New Delhi opened in 1965. The I-Con, as it became popularly known, offered facilities that no other hotel in the country matched and was Indias first luxury hotel. This achievement was enhanced with the opening of the 35-storey Oberoi Sheraton in Bombay, in 1973. Mr. Oberoi was the first Indian to work in association with international chains to woo international travellers to India. This led to a heavy influx of international travellers and foreign occupancy soared to an average of 85%. This enabled the Oberoi Hotels to significantly contribute to Indias foreign exchange earnings. Another pioneering landmark was the establishment in 1966 of the prestigious Oberoi School of Hotel Management, recognised by the International Hotel Association in Paris. Considered Indias premier institute, the school is now known as The Oberoi Centre of Learning and Development and continues to provide high quality professional training in hospitality management.

Other notable firsts were the decision to employ women in his hotels and to establish a chain of ancillary industries producing and supplying items like consumables and stationery to ensure the highest quality. The Oberoi Group was also the first to start flight catering operations in India, in 1959. The Oberoi Flight Services, located in New Delhi, Mumbai, Cochin and Chennai, provide in-flight meals of international quality to reputed airlines. Mr. Oberoi realised that the hotel and hospitality business is greatly dependent on travel agents, a vital element in the distribution chain. Therefore, he decided to establish his own travel agency. Mercury Travels, part of The Oberoi Group, ranks amongst the leading travel agencies in India. With vision and imagination, Mr. Oberoi converted old and dilapidated palaces, historical monuments and buildings into magnificent hotels such as The Oberoi Grand in Calcutta, the historic Mena House Oberoi in Cairo and The Windsor in Australia. It was, in fact, in the face of severe opposition that the State Government of Victoria awarded Mr. Oberoi the lease of The Windsor, a heritage building in Melbourne. He personally supervised the restoration of the hotel to its original grandeur and later acquired it. The Oberoi Cecil in Shimla, built in the early 20th century, reopened in April 1997 after extensive and meticulous renovation.

Qualities of Rai Bahadur Ji


Entrepreneurship Failure to Success Simplicity- Old Man Charm Humility Born to lead/win/failure was not an option Hotelier-cum-politician <member of Rajyasabha> Patient Perseverance Gratitude always thank you

Accessible Acumen fore selecting people Globalization Patriot Introduced women to hotel biz

Personal Interaction of Mr. Suresh Mathur with Rai Bahadur ji

Meeting Open to suggestions Selection as management trainees Knew names Attention to details Perfectionist Personal interest in business of every hotel

Check daily- question/point out errors High energy Benevolent God & Country always come above all Humble, poor beginning in early part of life prepared him for luxuries in the future Customer Service-Rai Bahadur taught us the value we bring to professional hoteliers today

Pioneering Effort For Today's Hospitality sector

Pioneering Efforts
Future

of industry 40 years of jet age Expected to trips in next 20 years Efficiency in Design & Construction Sustainability Innovation in food concepts Keeping in trends with customers wants,needs desires

Role of professional hoteliers Imaginative amenities Use of technology Efficiency model for tier 2+3 cities The YOTEL, NYC High technology Trendy Cabin-style-room

Moving

bed Strong shower Environmentally concious Extra luggage stored by a ROBOT

The Role of emerging Educated Owner


HR shortage Manager-skilled & semi-skilled

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