RecapTextual Analysis

Audio visual Codes/ Language Mise-en-scne - Composition/Framing

Shot Type Camera Movement Camera Angle

Lighting, Editing, Sound, SFX (Style)

Create a large part of intended meaning communicate meaning to the viewer, to create an EFFECT.

To define exactly (Signifier) Eg. Use of the colour RED or the way someone is dressed.
To suggest a connection (Signified) Eg. RED conotes DANGER, PASSION, HORROR
It is open to interpretation so...The main thing is to prove to the examiner that your CONNOTATION is Plausible.

Independent, critical and personal response.

Genre
LO: To investigate what genre means and the importance of genre in media studies. Starter Name a few different film genres that you can think of.

Here are some examples...

Horror/thriller Chick flick Fantasy Action/adventure Blockbuster Romance Romantic comedy Western Comedy Any others?

What is Genre?
Genre is the term for any category of literature or other forms of art or culture, e.g. music, and in general, any type of discourse, whether written or spoken, audio or visual, based on some set of stylistic criteria. Genres are formed by conventions that change over time as new genres are invented and the use of old ones are discontinued. Genre: The term used for the classification of media text into groups with similar characteristics

Every genre is governed by a set of codes and conventions, or rules that are followed for that genre.
Write down a list of features that a horror film will have, for example suspenseful music.

Dark colours, backgrounds A number of scenes in the dark Creepy music Silence to build suspense Heavy breathing sounds Shadows Volatile weather (mist, storms, thunder etc) Screaming Isolation or someone alone

Film Trailers
http://www.youtube.com/watch?v=1ruBY0VhY1I http://www.youtube.com/watch?v=5tfsiz79yJg

Watch a couple of the following movie trailers and think about the questions below: Approximately how long are they? Can you tell what genre the film is? How? What signs are there? How much do you know about the story of the trailer? Did the trailer conform to your expectations or challenge it?

Why is genre important?

Audience
Satisfies their expections Comfortable reasurance (Patrick Philips, 1996) Saves time in choosing media texts Gives a pattern for construction, a template Genre pieces have an established audience who are easy to market to Certain personnel can develop their skills working within a particular genre (e.g. horror make up specialists) Stars can associate themselves with a particular genre e.g. Will Ferrell is known for a certain type of slapstick comedy, and his face on a poster instantly tells audiences what kind of movie they are likely to see if he is in it. Fans of a genre know the codes, so you don't have to reinvent the wheel all the time Clear channels for marketing and distribution easily targetable audience Concentration of distribution resources no point in trying to get eg football matches to a non-sports audience Fans of a genre as a whole can easily be persuaded to buy other texts in the same genre eg dance music compilation CDs Provides a structure for retail outlets

Producers

Distributors