Book Review On

IT HAPPEN IN INDIA
The story of Pantaloons, Big Bazaar, Central and the great Indian Consumer

Written by Kishore Biyani Presented together by: Ashish Joshi Preeti Vyas

About the Author

Kishore Biyani (KB) is the man behind Pantaloons Retail, Big Bazaar, Central etc and heads the Future Group (under which these stores operate) He is identified as retail Guru of India Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group He was born in August 1961 Kishore is married to Sangita and has two daughters Kishore has won following awards and honors: 2006 Ernst & Young Entrepreneur of the Year award 2006 Lakshmipat Singhania - IIM Lucknow Young Business Leader award 2006 CNBC First Generation Entrepreneur of the Year award

About the Book

First four sections (till page 108) give introduction to Kishore Biyanis early days, his family business, challenges faced, setting up of Pantaloon, struggles undergone etc. To sum up, Kishore Biyani faced similar problems what Narayan Murthy faced while starting Infosys or Kiran Majumdar Shaw started Biocon etc. All these people had a vision far ahead of their times and community around them were not in a position to understand and appreciate their vision. Despite severe problems in terms of funding, co operation etc, all these entrepreneurs pursued their dreams, worked day and night on it, and over a period of time have built empires every one is proud of now

Cont
The next part about big bazaar, we find it very interesting It is a good, simply written book with no big words or teachings. One unusual approach in this book is so may reviews about Kishore Biyani from various people who have been with him during his ascent. This includes family members, friends, colleagues and business partners

Cont
In this book Kishore Biyani extremely focused on learning, un-learning and re-learning In this book he focused only about customer Kishore Biyani through this book explains that he was laying so much focused on his projected plans and future strategies that it starts to seem like an investor meet where the idea is to impress about the company and then ask them to invest in it

Cont
It is a good read for those who are part of the retail industry or aspiring to be part of it. We also liked it because it is very much Indian with usage of Hindi words at a number of places, which makes it so very easy to relate to things In this book Biyani talks about the concept of Sabse Sasta Din which was introduced by him first

Cont
The book gives you a sneak peek into varied subjects like Observational Research Biyani has tried to invent new concepts like India One, India Two Kishore Biyanis success is a classic example of how deep insights can create an impregnable differentiator among your competition which are purely led by observations and theoretical market research reports

Conclusion
Indian retail sector is in for big times to come, thanks to this one 'change agent,' who is none other than Kishore Biyani, CEO, Pantaloon Retail (India) Ltd It Happened in India, speaks about how Biyani built his business operating through 4 million square feet of retail space, 140 plus stores across 32 cities in India and employing 14,000. The company registered gross audited sales worth Rs 201,876.97 lakhs for the year ended 30.06.2006

Conclusion
The book is recount of 'India Story' that grew at the back of Indians earning more, spending more, consuming more and thereby creating more jobs across other industries This is the first book by an Indian entrepreneur who scripted his success story in the postliberalization economy. Kishore Biyani built his business based on the consumerism that was about to unfold in this country post-liberalization, leveraged on it and benefited from it

Conclusion
The Knowledge Economy is outdated. Kishore Biyani explains in the book the emergence of a new era, the Creative Economy. This era will be dominated by ideas, imagination and creativity. It is not stability and consolidation but speed and innovation that is going to be the prime drivers of businesses in this era At last we want to say all of you present here, please must go through this book. This will inspire you all very much