Presented by Amit (12006) Anil(12007) Anu(12008) Anubhav(12009)

INTRODUCTION
Type Founded Founder(s) Headquarters Area served Telecommunications 7 July 1995 (1995-07-07) Sunil Bharti Mittal New Delhi, India South Asian & African countries and the Channel Islands Sunil Mittal (Chairman) and (MD) Sanjay Kapoor (CEO) Wireless Telephone, Internet, Satellite television 7.254 billion (2010) US$ 2.043 billion (2010) US$ 1.662 billion (2010) US$ 11.853 billion (2010) 25,501 (2010 Dec)

Key people Products Revenue US$ Operating income Net income Total assets Employees

Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller Management services Subscription Alert Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

.Contd
Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

 Controlled by TRAI. Over the last few years, Airtel has provided its customers various facilities on the price front: Total Cost Control Easy Recharge 24-hour Recharge via ATM Internet Recharge Roaming

Extensive presence across 23 circles.

Airtel customer care touch points.

Distributors like grocery stores/ small outlets etc.

Internationally offers telecom services in 18 countries across Indian subcontinent and Africa.

 Celebrity endorsers like Shah Rukh Khan, AR Rahman, and Sachin Tendulkar In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Publicity and Events To reach their target audiences, Airtel has sponsored various TV programmes like Big Boss KBC Indian Idol

 Other than projecting the image of being the best in business, Airtel engages in marketing activities typical of all firms of its size:
Extensive print and video advertising Tie up with leading handset manufacturers like Nokia, Samsung and HTC Sponsoring socially relevant community programs across country Sponsoring popular events

2002

BRAND AMBASSADORS
2003

Signed as B.A for Airtel

Vidya/Madhvan 2008

2006

 Total Employees 21,548 ( Bharti Airtel consolidated) as per Q3 2011). One of the best customer support. Have won 2nd Best employer award in 2004.

 Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.

 Airtel has nationwide presence and is the market leader with a market share of almost completely (as of May 2010). It is 6th most valued brand according to an annual survey conducted by Brand Finance and The Times in 2010.

India's largest and world's third largest cellular service provider.