NEW PRODUCT DEVELOPMENT

Amina sheriff Anusha Ashwini.C Khushboo nahar Sapna jain

Vision of the company

To be one among the recognized, customer friendly companies across world.

To increase the number of healthy individuals in the world.

Mission:

To make products at affordable prices for all individuals

To create food products of high nutritional value

Common Health Disorders

Survey:

Increase in Heart diseases Obesity Cancer problems Increase in cholesterol levels Depression

New product Development

Healthy food disguised as snack.

Enjoyed equally by both children and

adults.

Easy to make and tasty to eat.

Noodles made from OATS

Taste maker fortified with granules of

SOYA CHUNKS

Nutritional information
Rich in fibre Prevents bowel cancer
reduces blood cholesterol Helps in digestion contains essential amino acids Leucine& Isoleucine lysine helps in production aids in the production of antibodies, hormones &enzymes growth and maintenance of bone & teeth Maintaining RBC

OATS

Good source of : Minerals: calcium

iron

Nutritional info contd

Vitamins: B3 E proteins Energy production antioxidant Body building food

Nutritional info contd

Protein Body building food Energy giving foods

WHEAT

Carbohydrates

Fibre
Vitamin B3

Aids in digestion
Protects skin

Nutritional info contd

Minerals: potassium Helps the nerves to send signals to brain

Phosphorous
SOYA CHUNKS calcium zinc Iron

Metabolism of carbohydrates
Ossification of bones Maintains RBC levels

Description

This is a hand extruded product Done under hygienic conditions Ingredients of good quality were used Noodles from oats is the first of its kind in India This is the first product in the world with soy protein in the taste maker

Ingredients

Wheat flour, powdered oats, maida and salt

Predominantly oats and wheat

Taste maker

Powders:chilli, corriander, turmeric, cumin, aniseed, black pepper, fenugreek, ginger, garlic, clove, nutmeg, green cardamom, salt. Granules of soya chunks.

Preparation
Make a dough
Pack them

Allow it to set
Roll to a thin sheet

Sun dry the strips

Cut into strips

Preparation of raw noodles

Dough is made with powdered oats, wheat flour and little of maida Should be firm, non-sticky

Preparation contd.
Wrap it in a plastic cover and leave it aside for 30 mins Roll it to a thin sheet Cut into thin strips Sundry the strips for 6-24 hrs Moisture level reduced to 25%

Packaging

Noodles are cling wrapped Using cling films Keeps it fresh over a long period of time Taste maker: packed in aluminium pouches Protection from light and oxygen which prevents rancidity of the taste maker The two covers are in turn packed into a polythene bag Made of low density polythene Outside a label with all necessary info is stuck

Pricing of the product

No 1 2 3 4 5 6 Description Raw materials Direct labor Other expenses Cost price Profit Selling price Selling price per unit is Rs.18 Amount for 8 packets 52 25 25 102 40 142

Strategy for Distribution

Supermarkets Stalls in colleges and schools Selected medical shops Stalls in Malls, gyms and diabetic hospitals. One among the dishes in restaurants like Marry brown, McDonalds.

Strategy for Promotion

Advertisements in all media

Free samples in heart hospitals,

national conferences

and fitness centers

Shows in schools and

colleges

Pamphlets